It has to woo overlooked small retailers in the same way a disruptive technology needs to cater to developers.
Chinese e-commerce giant Alibaba has gotten lots of attention thanks to its pending multi-billion-dollar U.S. IPO. It seems to have no immediate plans to expand in the U.S.—but that's likely just a matter of time. And when it does, Amazon had better watch out, because Alibaba has a host of ready allies: the legions of mom-and-pop retailers that Amazon has left stranded in its wake.
Let's start with some background from Alibaba's perspective. The company controls 80% of the Chinese e-commerce market, which means it needs new markets in order to grow. Its current model—acting as an e-commerce middleman that connects buyers and sellers—might translate well to some big emerging markets, but Alibaba will need to take a more subtle approach in America for three reasons...
There are dozens of techniques that can increase search traffic on a website, but only a few methods result in content reaching unseen levels of popularity. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience.
At Fractl, we’ve established some factors that can help a campaign idea morph into an online phenomenon, but knowing how to create great content is the foundation of any viral campaign. By educating yourself in a few theories of psychology, you can make the most of nuances that most content marketers don't know....
The chemical and psychological makeup of our minds affects how we consume content: Our brains are wired to connect with compelling stories.
Brand storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.
OneSpot has put together the following infographic to demonstrate how storytelling affects the brain and how brands can cut through the noise to offer stories that resonate with readers....
Smartphone-toting consumers are increasingly using the devices to scout out better deals when shopping in-store, a new survey reveals. Thirty percent of (How Consumers Are Using Smartphones in Stores [STUDY] - http://on.mash.to/ijxSqa)
...What small and large digital publishers ought to learn from these figures is that the public is moving so quickly to mobile consumption of news and social sharing that they need to take action.
In this kind of environment that requires rapid shifts in tactics and strategy, small news organizations that live only on the web have an advantage. They can move faster without having to worry about generating revenue to service debt or other legacy costs.
The rise of mobile and the rise of social media sharing represent a huge opportunity for those who are ready for it. And a huge missed one for those who are not.
Live Webinar-iPad Apps for Struggling Readers & Writers & Print Disabilities
3 Dates & Times for Your Convenience! September 4th from 4:00-6:00pm; September 6th from 7:00-9:00pm; or October 2nd from 8:00-10:00am EST. (New York, USA Time).
In this live webinar training you will learn about the Best Educational iPad Apps for students or adults who have difficulty with Reading and/or Writing, including challenges with Math! Apps that are useful for related therapists such as OT, SLP, and Reading Specialists will also be demonstrated. If your student struggles with a print disability due to Dyslexia or specific LD, Low Vision or Blindness, Difficulties with Processing or Executive function, or Physical Disabilities, you will learn about apps that will assist them to read, write, compute, complete assignments, create graphic organizers, schedule and receive reminders, comprehend, organize, take notes, and access textbooks and learning materials in a digital and audio format.
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