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Rescooped by tom abeles from SEO and Social Media Marketing
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Social Media & Search Marketing: An Optimized Content Strategy

Social Media & Search Marketing: An Optimized Content Strategy | foresight | Scoop.it

An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.

 

Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content.

Read more at: http://www.business2community.com/content-marketing/social-media-search-marketing-an-optimized-content-strategy-0499826


Via Antonino Militello
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Randi Thompson's curator insight, May 22, 2013 9:02 AM

What are you doing so that people can find you online?  If you are not doing anything... they will find your competitors instead.

Veronique Delannoy's curator insight, May 24, 2013 9:44 AM

Un article pour tenter de comprendre la sacro sainte SEO!!!

Help Traduzioni 's curator insight, May 24, 2013 2:14 PM

So what is an Optimized Content Strategy?

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Bitcoin 2013 conference: the future of money? - ZDNet | foresight | Scoop.it
Bitcoin 2013 conference: the future of money?
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