In a letter to investors Google CEO Larry Page expressed Google’s goal to create “a beautifully simple experience across Google.
"Think about basic actions like sharing or recommendations,” wrote Larry Page. “When you find a great article, you want to share that knowledge with people who will find it interesting, too. If you see a great movie, you want to recommend it to friends.
Google+ makes sharing super easy by creating a social layer across all our products so users connect with the people who matter to them.”
Google's Project Glass has been through the usual story arc - rumors, a mind-blowing concept demo, rabid excitement, practicality doubts and then simmering mistrust – in a concentrated three month period, but the back story to augmented reality is in its fifth decade. The desire to integrate virtual graphics with the real-world in a seamless way can be traced back to the days when computers could do little more than trace a few wireframes on a display; it’s been a work-in-progress ever since. If Google’s vision left you reeling, the path AR has taken – and where it might go next – could blow your mind..."
A very interesting comparison of several measurement tools and what they really measure. [note mg]
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.
But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?
It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.
Is it finally time for SEO to step down and let social media do the marketing for for brands and businesses online?
There are actually different factors to consider when choosing between SEO and Social Media, depending on your business goals. Below are some of the major tenets in which you can gauge which is the better platform to use.
This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]
How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.
However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.
What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.
Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!
iDesk Concept, Provides A Glimpse Of A Future Workspace.
Adam Benton, the designer of this iDesk concept explains how it works: "The desk could sync with your Mac or potentially have a Mac built in, perhaps with a portion of the desk’s surface angled upward to serve as a display. Tactile keyboards could likewise be replaced by a digital touch-sensitive version (endlessly configurable to your preferences for individual apps), and any part of the desk’s surface could be cordoned off as a trackpad area. Files could be transferred easily between Macs, iPhones, iPads, and so on by sitting the devices on the desk and swiping file icons across its surface from one device to the other.”
What makes content go viral? Learn the 5 key traits shared by the Web's most popular content.
As Internet marketers, we’re tasked with the often difficult job of helping ourselves or our clients gain visibility online.
As the years go by, the landscape is becoming increasingly competitive and crowded, and standing out amongst the noise is harder than ever. If you’re not a major publication that automatically gets thousands of shares regardless of what you post, this becomes even harder to do.
With everyone competing to create highly shareable content, the million dollar question is:
Google+ has failed to take off. And it’s not even necessarily a fault of the product: Facebook is the de facto social network of our time. If there’s a second in command, it’s the more quick and casual Twitter.
Hundreds of SEOs jumped on board the Pinterest train to take advantage of the dofollow links and heavy traffic referrals.
And…those same SEOs soon found themselves failing miserably!
These SEOs are failing because they still haven’t realized what every other social network has taught us in the past few years: in order to succeed on a social network, you’ve got to give as much as you try to take.
We call it a social media presence for a reason: you’ve got to be present and active in order to succeed.
If you’re only hopping on the Pinterest bandwagon for SEO benefits and nothing else, it’s time to hop off.
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.
For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.
Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:
NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
Via Martin Gysler
Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.