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Video Ads Are Coming to Facebook Instant Articles

Video Ads Are Coming to Facebook Instant Articles | For startups: | Scoop.it
Facebook is making further changes to the advertising policies for its Instant Articles product and will now enable publishers to place video ads into content they post on the platform.
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How Beta Testing For Startups Can Be A Viral Marketing Success

How Beta Testing For Startups Can Be A Viral Marketing Success | For startups: | Scoop.it
Many startups can attain success if they align marketing with beta testing. In this tell-all post, see how Cloudways practices the concept of 'marketing beta'.
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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | For startups: | Scoop.it
Have a content marketing plan for 2015 yet? Here's how you can put one together.
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How To Increase Conversions by 785% in One Day (Without A/B Testing)

How To Increase Conversions by 785% in One Day (Without A/B Testing) | For startups: | Scoop.it
A step-by-step case study that will show you how I increased conversions by over 750% in one day. The best part? No split testing required.
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The 20 Keys To A Brand Story | The Story of Telling

The 20 Keys To A Brand Story | The Story of Telling | For startups: | Scoop.it

1. The Truth.
What business are you in?
Car companies don’t just manufacture boxes to get people from A to B.

2. Purpose.
The reason you exist.

3. Vision.
What impact do you see your business making in the world?

4. Values.
Your values reinforce the vision for the business, shape its culture, and guide its behaviours.

5. Products and Services.
Do they live up to the story you want to tell?

6. Your People.
Leaders and employees, their values and posture.

7. Value you deliver.
Think beyond features and benefits.
People don’t buy what you do; they buy how it makes them feel.

8. Name and Tagline .
Your opening move.

9. Content and Copy .
Your content and copy are the way you woo your customers. They are your voice and the way you communicate your brand’s personality.

10. Design.
The visual shorthand that helps people to make decisions about your brand.
It also shapes the user’s experience of your products and makes them work better.

 

 

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Create and Host a Webinar for Free Using Google+ Hangouts - Tuts+ Computer Skills Tutorial

Create and Host a Webinar for Free Using Google+ Hangouts - Tuts+ Computer Skills Tutorial | For startups: | Scoop.it

Thinking of hosting a webinar but don't have the budget to do so? This tutorial shows how you can create and host your own webinar using Google's very own Hangouts on Air. 

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Humans More than Google Set To Become Key Trusted Sources of News

Humans More than Google Set To Become Key Trusted Sources of News | For startups: | Scoop.it

Via Robin Good
Catherine Hol's insight:

People have less trust in "owned media", and want information from a variety of sources online.

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Estelblau's curator insight, February 4, 2015 3:43 PM

Very interesting reading!

Kathleen Gradel's curator insight, February 5, 2015 8:14 PM

Click to Robin Good's Scoop.it, for his astute comments on this article: http://curation.masternewmedia.org/

Harold Thwaites's curator insight, February 7, 2015 3:42 AM

Better humans than GOOGLE..... YES!

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Spot.IM Gives Social Media Marketing a Facelift - hypebot

Spot.IM Gives Social Media Marketing a Facelift - hypebot | For startups: | Scoop.it

The brainchild of a former TechCrunch Disrupt winner, Spot.IM is demanding the attention of the social media marketing community. 

 

Allowing any website to become a social network with two lines of code, the company puts website owners back in the drivers seat by giving them more control over the management and monetization of their site traffic. 

 

A truly 'everywhere' social network platform, Spot.IM is the first of it's kind. Even in the Beta stage, it's built an impressive user base. The platform is being used by over 1,000 websites and boasts 250,000 registered users. Over 2 million messages were sent last month alone.

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8 Best Practices to Optimize Video Landing Pages for Search Engines

8 Best Practices to Optimize Video Landing Pages for Search Engines | For startups: | Scoop.it
Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing page
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23 Outstanding Social PR Guides

23 Outstanding Social PR Guides | For startups: | Scoop.it

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved.

Catherine Hol's insight:

Helpful.

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10 Tools to Survey your Customers

10 Tools to Survey your Customers | For startups: | Scoop.it

Polls and surveys are a great way to engage your customers and get feedback on your business. Survey your customers ...

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The R.I.P. Report – Startup Death Trends

The R.I.P. Report – Startup Death Trends | For startups: | Scoop.it
Companies typically die around ~20 months after their last financing round and raise $1.3 million. Companies in the social industry saw the highest of number of startup failures in the period in question.
Catherine Hol's insight:

We wanted to take a look at CB Insights data on tech companies that died between 2010 and 2013 to see what we can learn about startup mortality.  A few notes first:

 

Startup death is surprisingly hard to identify.  Many startups are essentially dead but limp along for years in zombie-like fashion. So although on life support, these walking dead startups are not included in this analysis since they’re not officially deceased.  Shikhar Ghosh, a senior lecturer at Harvard, who’d studied startup mortality found that “VCs bury their dead very quietly” further compounding the issue of identifying dead companiesSurvivorship bias reigns.  We tend to fawn over the few billion dollar exits and hear little of the failures. As a result, there is less data out there about startup death. Ultimately, this is bad for the ecosystem as Jason Cohen explains in his essay on the topic of survivorship bias, “The fact that you are only learning from success is a deeper problem than you imagine”, but this is a topic for another day.

 

But despite those challenges, we are increasingly tracking startup mortality data. In our efforts to algorithmically rate private companies, it’s critical to understand both the successes and failures to train our models.

 

Without further delay….

 

In each year since 2010, 70% of all dead tech companies have been in the internet sector. This is hardly a surprise as within tech, a majority of funding and deals has gone to the internet sector and so it would follow that the sector would have the largest proportion of dead companies.  The % of companies dying within the internet sector has stayed relatively range bound over the last several years as well.

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Want a personalized TV newscast? Watchup claims it has the app for that

Want a personalized TV newscast?  Watchup claims it has the app for that | For startups: | Scoop.it
The notion of the video equivalent of an RSS feed has been kicking around for years, so I pay attention when a startup makes the case that timing and technology are finally right to bring personalized newscasts to market.

That's the pitch of entrepreneur Adriano Farano's Watchup, an early-stage Silicon Valley business with a staff of 10 and users so far numbering only a few hundred thousand.


    Registration is free. A user indicates areas of news interest and favorite providers. That gets the feed going.

 

    It's available on most any device (including the Apple Watch). The user can start and stop for a quick visit or more extended viewing anytime, and an algorithm can provide updates during the day.

 

    The pace is quicker than typical TV newscasts. Fewer talking heads. And in cities where Watchup has a local broadcast or newspaper video partner, the user can mix in national content from the likes of Fox News, CNN or "PBS NewsHour" (or Vox or The Verge).

 

    The app is meant to be consumed on the fly, typically on a smartphone. "We've experimented," Farano said. "This is not for reading a long-form essay in The New Yorker; you don't have to pay full attention."

 

    "The more you use the app, the more we can personalize it," picking up detail on news preferences and the typical length of a viewing session or individual clips.

The company is still in what's known in venture capital circles as "the pre-revenue stage." The Watchup stream carries a few demo ads, and, Farano said, "we see a clear path to personalized ad revenue," as usage builds.


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The One-Page Content Marketing Plan | Uncommon.ly Digital Strategies + Design

The One-Page Content Marketing Plan | Uncommon.ly Digital Strategies + Design | For startups: | Scoop.it
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The Surprisingly Simple Secret to Knowing What Your Readers Want • Boost Blog Traffic

The Surprisingly Simple Secret to Knowing What Your Readers Want • Boost Blog Traffic | For startups: | Scoop.it
Want your blog to thrive? Then you must find out what your readers really want. Here's a simple way to get inside their heads most people overlook.
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The Curation Explosion: Rush To Curation Promises a New Human-Centric Web. - VideoInk

The Curation Explosion: Rush To Curation Promises a New Human-Centric Web. - VideoInk | For startups: | Scoop.it
Human curation is winning over algorithms as multiple video platforms push curation to the forefront.
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The Ultimate Guide to Using Hangouts on Air for Webinars

The Ultimate Guide to Using Hangouts on Air for Webinars | For startups: | Scoop.it
A lot of people are using Google Hangouts on Air to produce high-quality webinars to deliver more value, and as part of the selling process. Here's a post that helps you make sense of all of the options available for conducting a webinar using Google Hangouts on Air.
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Top Useful Tools for Communication Professionals: An Experts Mini-Catalog

Top Useful Tools for Communication Professionals: An Experts Mini-Catalog | For startups: | Scoop.it

Via Robin Good
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Robin Good's curator insight, February 5, 2015 1:30 PM


This is a great curated collection of tools for journalists hand-picked by top communication and publishing professionals.


By accessing the catalog you will first get to know the contributors and then, by hovering your mouse on any expert card you will be able to uncover the three most useful, innovative and *hidden gem* tools that he has suggested for his field of expertise.


If you are a journalist or an online independent publisher producing online content, you will certainly find at least some truly useful tools that you probably have never heard about before.

 

This collection has been created to celebrate the 10,000th follower of @JournalismTools on Twitter. What a fantastic way to celebrate.



Handy. Resourceful. Nicely presented. 8/10



Check out the full catalog: http://experts.journalismtools.io/






Cathryn Wellner's comment, February 6, 2015 4:33 PM
You are such a good model for content curation!
Nedko Aldev's curator insight, April 5, 2015 12:22 PM

 

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Startup Storytelling - How AIRBNB Developed Their Stories To Powerhouse Success

The Airbnb story and how each chapter, from 2007 to 2015, led the founders to create a really compelling brand for their guests and hosts.


Via Karen Dietz
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Karen Dietz's curator insight, January 31, 2015 2:02 PM

What's the Airbnb story (and who are they if you don't know)?

How did they find it and develop it?

How has it changed from the early days to today?

And what can we learn from this to apply to our own business?


This SlideShare is packed with information that answers all of these questions. It tells a great story about their story. Tips are included at the end for how you can craft stories for your business success.


Thanks Airbnb!

Cathryn Wellner's curator insight, February 1, 2015 8:17 PM

Good find, Karen - they have really grasped the power of #storytelling.

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12 Sources for Free Images to Use on Your Blog and Social Media Posts

12 Sources for Free Images to Use on Your Blog and Social Media Posts | For startups: | Scoop.it
The right image may be just the added touch your blog post or social media update needs to get noticed, but finding free, high-quality photos that you can use is challenging. You'll want to bookmark all of these resources to use time and again.

Via Dr. Susan Bainbridge
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Maria Lazaridou's curator insight, November 27, 2014 6:20 AM

Εργαλεία πα΄ντα χρήσιμα για χρήση εντός και εκτός σχολείου

Monica S Mcfeeters's curator insight, March 20, 2015 11:58 PM

Do you need picture references? Here are some links to free images.

SENAME Interactive's curator insight, July 16, 2015 1:34 AM

Images grabs people's attention easily. You use these free image sources for all your image needs.

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The Brave (And Profitable) New World Of Curation-As-Business

The Brave (And Profitable) New World Of Curation-As-Business | For startups: | Scoop.it

A small music agency from Portland, Oregon, Marmoset, is quickly becoming part of the solution for many independent bands trying to actually make money off their music. The problem many bands are running into is that despite substantial plays on Spotify or decent album sales, they still aren’t able to sustain making music for a living. The most profitable way for bands to earn their keep is to license their music to film and TV producers for commercial use--but most licensing platforms don’t speak in terms that Hollywood understands, making it nearly impossible for a small band to get discovered by them, even if their sound is a perfect fit.

 

But increasingly, there are exceptions. Samsung’s Galaxy S3 ad featured music from a small band you probably haven’t heard called Kye Kye. Sleeping At Last is another independent musician that regularly has his music featured in commercial work. Most recently it was his cover of “I’m Gonna Be (500 Miles)” used on the show So You Think You Can Dance. That television feature boosted the song to #2 the next day on iTunes’ Rock charts.

 

The music in these ads may seem like background, but commercial producers are relying increasingly on up-and-coming indie bands to lend their spots some creative cred. Services like Marmoset, which supplied the Kye Kye song for Samsung’s commercial, help Hollywood discover these bands, and in turn, help those bands make money.

 

The company creates deals with hand-selected artists and helps them get their music placed in ads, television, and film. If one of the songs from nearly 300 artists they work with isn’t good enough either, they also employ their own composers to create custom scores. Founder Ryan Wines, who once ran The Dandy Warhols’ record label, and cofounder Brian Hall, are attempting to offer a one-stop shop for hip, youth-credible music for film.

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Why are Google Showing Far Fewer Video Snippets in Search Results?

Why are Google Showing Far Fewer Video Snippets in Search Results? | For startups: | Scoop.it
Are video snippets going the way of authorship thumbnails - i.e. disappearing from Universal Search results altogether? And if so, why?
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9 Google+ Tactics to Increase Your Blog’s SEO and Traffic

9 Google+ Tactics to Increase Your Blog’s SEO and Traffic | For startups: | Scoop.it

Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. 

Catherine Hol's insight:

Useful.

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INSIGHT: Smart Money Tracker – Half-Year Online Video Investment

INSIGHT:  Smart Money Tracker – Half-Year Online Video Investment | For startups: | Scoop.it

Investors remain hugely interested in online video. From former Hulu CEO Jason Kilar’s mysterious new project to controversial TV streaming app Aereo, investors continue pouring cash into online video in search of the next Netflix. Global investment in online video during the first half of this year hit USD388.14m across 33 deals according to StrategyEye data. That comes in well above the USD281m invested across 48 deals in the same period a year earlier and is more or less even with the 34 deals raising USD331m in the first half of 2012. What we’re seeing here is consistent appetite to invest in online video – and with YouTube now reportedly approaching 300m viewing hours today, who can blame them?

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