Collaborative medicine goes far beyond applying the latest medical device technology, tablets, smartphones, video conferencing and social media in order to help improve healthcare outcomes.
Everyone has alternatives.
We are predisposed to select alternatives based on the similarity of our friends and colleagues to ourselves. It used to be called “Keeping up with the Joneses”.
A business developer searching for a solution to improve patient care, will be influenced by the fact that her friends and colleagues at work all have an iPhone, or an Android, or a Blackberry and sometimes all 3.