by Sean Cavanagh, Education Week
Executives from Cisco Systems, ExxonMobil, and Intel urged their peers in the business community to rally in defense of the common-core standards.
Still, so far it has not been easy.
That was evident in the reaction to a particularly high-profile effort to sell the common core by ExxonMobil, which has paid for a series of nationwide, televised ads promoting the standards.
For every 100 emails the company has received in response to the ads, a staggering number of them, about 99, were negative, estimated Patrick McCarthy, the executive director of the ExxonMobil Foundation.