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Create a Visual Library of Your Best Content Resources with Kippt

"Learn from others. Start your library today."


Via Robin Good
Casey Strachan's insight:

I'll be giving this a try out now... Keep ya posted.

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wanderingsalsero's curator insight, March 27, 2013 4:56 AM

I have an account with these guys but haven't really used it.  But....if it'll help be combine my 'favorites' from two different computers, I'll take another look.

 

William J. Ryan's curator insight, March 28, 2013 9:00 AM

Visual cues always help me !

Víctor V. Valera Jiménez's curator insight, April 12, 2013 8:24 PM

Crear una excelente biblioteca visual de tus mejores fuentes de contenidos ahora es posible con Kippt, una herramienta que te permitirá importar tus marcadores favoritos de bastantes aplicaciones com Delicious, Diigo, de navegadores como Chrome, Firefox, Safari... y organizarlas de una manera muy visual al estilo Pinterest.

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This and that we collect for fun.
Curated by Casey Strachan
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Rescooped by Casey Strachan from Story and Narrative
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Find the Heart of Your Brand Storytelling with These 6 Questions

Find the Heart of Your Brand Storytelling with These 6 Questions | Just Good To Know Info From Marketing Hub | Scoop.it

"What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: Where are you from? What kind of work do you do? Do you have children? Do you come here often? Questioning a stranger is more than a polite way to pass time — it’s the core of trying to connect.

 

Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling."


Via Gregg Morris
Casey Strachan's insight:

We coudln't agree more. Stories make your life, product, service or mission something to connect with on many levels. 

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Karen Dietz's comment, June 24, 2013 2:48 PM
Many thanks for the shout-out Ozzie!
Karen Dietz's comment, June 24, 2013 2:49 PM
Andrea, welcome to my curation. I hope you find lots of good material here. Keep on telling your wonderful stories -- they are a precious gift!
Andrea Norwood's comment, June 24, 2013 3:52 PM
Thank you Karen!
Rescooped by Casey Strachan from Content Curation World
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Create a Visual Library of Your Best Content Resources with Kippt

"Learn from others. Start your library today."


Via Robin Good
Casey Strachan's insight:

I'll be giving this a try out now... Keep ya posted.

more...
wanderingsalsero's curator insight, March 27, 2013 4:56 AM

I have an account with these guys but haven't really used it.  But....if it'll help be combine my 'favorites' from two different computers, I'll take another look.

 

William J. Ryan's curator insight, March 28, 2013 9:00 AM

Visual cues always help me !

Víctor V. Valera Jiménez's curator insight, April 12, 2013 8:24 PM

Crear una excelente biblioteca visual de tus mejores fuentes de contenidos ahora es posible con Kippt, una herramienta que te permitirá importar tus marcadores favoritos de bastantes aplicaciones com Delicious, Diigo, de navegadores como Chrome, Firefox, Safari... y organizarlas de una manera muy visual al estilo Pinterest.

Rescooped by Casey Strachan from Eclectic Technology
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7 Specialty Sites that Support Online Learning - Online College.org

7 Specialty Sites that Support Online Learning - Online College.org | Just Good To Know Info From Marketing Hub | Scoop.it
Discover niche sites designed for students and educators, and consider how they might augment online learning resources in your classes.

Via Beth Dichter
Casey Strachan's insight:

Wether you're a current student, lifelong learner, educator, or if you're a writer or researcher, this article is full of good info. Find online learning resources as well as a few helpful research resources.

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Beth Dichter's curator insight, February 22, 2013 11:36 PM

Although this post discusses these sites in relationship to online learners I would suggest that any of whom use the Internet to do research will find a new resource or two that may be helpful. The seven sites discussed are:

* StudyBlue.com

* Omeka.com

* Bamboo DiRT

* World Digital Library

* DigitalLiteracy.gov

* GCFLearnFree.org

* Processing.org

You will find a short description about what each site provides as well as a link to the site.

Casey Strachan's comment, February 23, 2013 1:02 PM
Thanks Beth, I agree, a few great research and information resources!
Rescooped by Casey Strachan from Public Relations & Social Media Insight
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Designer hijacks website, insisting company didn't pay | PR

Designer hijacks website, insisting company didn't pay | PR | Just Good To Know Info From Marketing Hub | Scoop.it

The standoff has lasted nearly 24 hours. The company whose site was taken over claims the designer is blackmailing it. ...zAccording to Adweek, Fitness SF denies Jonen’s claim and is eager to be back online. It claims Jonen is blackmailing the company. While this online feud is sure to resolve soon, we can all sit back and bask in the glow of someone who took action, even if it was career suicide. It will also be interesting to watch how Fitness SF handles the crisis—at least everyone knows their URL now. Twitter is certainly buzzing with this news, and Fitness SF is taking the brunt of the blame...


Via Jeff Domansky
Casey Strachan's insight:

Probably should have really been evaluated by both client and designer... but watch yourselves and the ethical dilemas that follow...

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Jeff Domansky's curator insight, February 16, 2013 2:43 PM

Stay tuned as this bad PR story continues...

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Seth's Blog: Is a famous thinker better than a great one?

Seth's Blog: Is a famous thinker better than a great one? | Just Good To Know Info From Marketing Hub | Scoop.it
Does a bestselling author have more to say than someone who has written a brilliant book that didn't sell? Does a tenured professor at Yale deserve more credence than someone doing breakthrough work at a local state school?
Casey Strachan's insight:

Underdogs unite ;) according to Seth, the permeability of the web means that you don't have to start at the top, don't have to get picked by TED or a by a big blog or by anyone with influence to be heard, recognized or influence. 

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50 (mostly) free social media tools you can’t live without in 2012

50 (mostly) free social media tools you can’t live without in 2012 | Just Good To Know Info From Marketing Hub | Scoop.it

A couple years ago, Jay Baer wrote a great blog post called 'The 39 social media tools I'll use today' which was an all-in-one toolkit for social media marketers (and still is).

A ...


Via Cendrine Marrouat - www.socialmediaslant.com
Casey Strachan's insight:

Good reading and good resource for an all-in-one tool kit for social media marketers. 

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Chris Morgan's curator insight, February 17, 2013 5:45 AM

A good resource for anyone interested in free social media tools!

Rescooped by Casey Strachan from Business in a Social Media World
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How To Get Someone's Attention On Social Media

How To Get Someone's Attention On Social Media | Just Good To Know Info From Marketing Hub | Scoop.it
Let's face it: It's a competitive world we live in, and ultimately only those that take action are remembered. When it comes to our industry, getting noticed can prove to be very difficult in a world where everyone claims to be a "social media guru".

Via Cendrine Marrouat - www.socialmediaslant.com
Casey Strachan's insight:

Let's face it, it's a competitive world we live in, and ultimately only those that take action are remembered.

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 16, 2013 3:51 AM

In this day and age, standing out from competition requires much more than a few smiles and cute Tweets. You actually need to take the extra step, which in turn will allow you to connect with your audience in a way that makes sense to them.

 

Jacob Curtis shares a very interesting case study in this article.

healincomfort's comment, February 16, 2013 10:32 AM
Yell louder?
David Simpson's comment, February 16, 2013 7:26 PM
Yell louder - like it :)!
Rescooped by Casey Strachan from Designer's Resources
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10 excellent ways to make a client feel special

10 excellent ways to make a client feel special | Just Good To Know Info From Marketing Hub | Scoop.it
Give your clients a lovely warm feeling inside – and keep them coming back – with these bridge-building tips

Via Mark Strozier
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R.G. Riles's curator insight, February 10, 2013 6:08 PM

We really dig the visuals provided by Joe Todd Stanton. This is a common sense piece on regular business interactions. If you're B2B, it makes sense to brush up on these once in a while and make sure you're not taking shortcuts or skippng any of these keys to success.  One thing we would like to see added to this list is an additional, automated customer survey and referral portion - reducing that awkward groveling for a referral, and also allowing honest customer feedback, which dictates whether to offer an apology and promise to do better next time, or to simply ask for a brief positive statement right then and there, along with a referral, if the survey results are terrific (which they should be if you're doing the job right!).

Lynne Pion Conférencière Auteure's curator insight, February 12, 2013 3:43 PM

Découverte via Janie Lalande adjointe virtuelle.

Assem AbdElhakam's comment, March 22, 2013 8:36 PM
http://www.egytatch.com/forum/index.php
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8 Ways to Market Your Seasonal Business During the Off-Season

8 Ways to Market Your Seasonal Business During the Off-Season | Just Good To Know Info From Marketing Hub | Scoop.it
Learn how to market a seasonal business during the off-season.
Casey Strachan's insight:

Few folks in Palm Springs might find some interesting tid bits here...

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71% of businesses plan to increase digital marketing budgets this year: report

71% of businesses plan to increase digital marketing budgets this year: report | Just Good To Know Info From Marketing Hub | Scoop.it
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Pinterest Introduces 'News' Feature to Improve Content Discovery

Pinterest Introduces 'News' Feature to Improve Content Discovery | Just Good To Know Info From Marketing Hub | Scoop.it

Via Giuseppe Mauriello
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Mike Ellsworth's comment, February 4, 2013 4:46 PM
As always, thanks for the reScoop, Anne!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!
Anne Thomas 's comment, February 4, 2013 4:48 PM
thanks Mike !!
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The 5 Stages of Your Creative Process

The 5 Stages of Your Creative Process | Just Good To Know Info From Marketing Hub | Scoop.it
I love the creative process. Yet I hate it, too. Creativity is almost always a love/hate/love relationship.
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Rescooped by Casey Strachan from Business in a Social Media World
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No, I Won’t Build You a Website If You Don’t Know Your Audience!

No, I Won’t Build You a Website If You Don’t Know Your Audience! | Just Good To Know Info From Marketing Hub | Scoop.it
If you want to achieve ROI on your website investment you must know your audience, set goals and implement an integrated strategy to engage your visitors.

Via Cendrine Marrouat - www.socialmediaslant.com
Casey Strachan's insight:

You cannot just have a website and expect the whole world to flock to it. Know your audience and what makes them tilt. That's what will get you somewhere.

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, March 24, 2013 1:58 AM

Professionals who help entrepreneurs and businesses with their social media needs and strategies know it: There is no shortcut to success. You cannot just have a website and expect the whole world to flock to it, especially if you don't know your audience and what makes them tilt.

 

As Pam Moore mentions, "You need to develop an integrated business platform that will inspire, connect, entertain and attract your target customers to you. It must inspire, educate and engage them in a way that builds trust, nurtures relationships and makes them know you are relevant to their business and / or life."

 

Pam's article is not for the faint at heart. She delivers a scathing but much needed educational "rant" on what businesses need to do before they decide to do social media.

 

"Stand up, take responsibility for your business and do what needs to be done, period!"

Rein Hof's curator insight, April 9, 2013 11:58 AM

Well, it's at least an honest answer..

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The History of Education [Infographic] - Boundless Blog

The History of Education [Infographic] - Boundless Blog | Just Good To Know Info From Marketing Hub | Scoop.it

"To understand where we’re heading in education and edtech, it’s important to look back at our educational roots.

As we searched for some of most memorable moments and discoveries in the history of education, we found there are lots of things that haven’t changed in hundreds of years! The groundwork for clunky, physical textbooks was set by the Ancient Greeks, and in the Middle Ages, the lecture format of teaching emerged."


Via Beth Dichter
Casey Strachan's insight:

While their search for some of most memorable moments and discoveries in the history of education, showed a lot of things that haven’t changed in hundreds of years,we bet we'll see some changes soon with incredibly low cost computers, and tablets entering the classrooms ... At least we hope so....

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Beth Dichter's curator insight, February 22, 2013 11:24 PM

This is clearly an overview (how could one cover centuries of education in one infographic). The infographic starts with Education in the Ancient World and moves through the Middle Ages, on to the Renaissance, then to Early Education in the U.S., Modern Education in the U.S. and finishes with Where Education Will Be in 20 Years. 

Rescooped by Casey Strachan from Business in a Social Media World
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5 Reasons Why Social Media Is So Influential [INFOGRAPHIC] - AllTwitter

5 Reasons Why Social Media Is So Influential [INFOGRAPHIC] - AllTwitter | Just Good To Know Info From Marketing Hub | Scoop.it

Social media is everywhere.

Facebook, YouTube, Google+, Twitter and LinkedIn collectively have billions of users, and they’re getting bigger and more important each and every year.

 

But what is it that makes them so influential?


Via John van den Brink, Cendrine Marrouat - www.socialmediaslant.com
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Angela Watkins's comment, February 26, 2013 7:16 AM
Most Interesting. There is no reason why an individual/biz/ministry should not be using social media. At the present time it is free & valuable too.
Angela Watkins's curator insight, February 26, 2013 7:17 AM

Great article.  There is no excuse for an individual/biz/ministry not to be using social media.  It is valuable and free at the present time.

Rescooped by Casey Strachan from Public Relations & Social Media Insight
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Advertisers Should Act More Like Newsrooms | Harvard Business Review

Advertisers Should Act More Like Newsrooms | Harvard Business Review | Just Good To Know Info From Marketing Hub | Scoop.it

The rise of spontaneous social ads means the end of the ad campaign as we know it. fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game.

 

But this time, Coca-Cola, Audi, and Oreo didn't just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.

 

Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Based on our analysis of the responses to the 2020 Project, the Super Bowl case isn't just a once-a-year stunt — it's a preview of a model that will scale and become a foundational characteristic of major brand advertising. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction....


Via Jeff Domansky
Casey Strachan's insight:

In case you are still thinking otherwise, the rigid campaign-based model of advertising, in one-way mass media, is headed for extinction....

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Jeff Domansky's curator insight, February 16, 2013 3:03 PM

This is valuable reading for PR, marketing and advertising people. It offers great insight into the disruption to business that is underway and caused by social media

Leonie vander Westhuizen's curator insight, February 17, 2013 1:22 AM

I like the example of Audi, Coca Cola and Oreo that shows how advertising differs. In teaching PR it is important for students to know that the way you as PRO work is challenging

Jeff Domansky's comment, February 17, 2013 3:27 PM
Appreciate the comments Leonie and Casey. Agree it is critical to stay ahead of this disruption!
Rescooped by Casey Strachan from Business in a Social Media World
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The Facts and Figures on YouTube in 2013 - Infographic | Jeffbullas's Blog

The Facts and Figures on YouTube in 2013 - Infographic | Jeffbullas's Blog | Just Good To Know Info From Marketing Hub | Scoop.it

Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month. And that is just YouTube! Every second there are 46,296 YouTube videos being viewed all around the world.


Via Sherryl Perry, Cendrine Marrouat - www.socialmediaslant.com
Casey Strachan's insight:

From zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month, how's your YouTube practice going. Ours needs a lilttle pick me up. Figured yours might too...

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Linda Dap's curator insight, February 12, 2013 4:06 AM

Vooral jongeren gebruiken You tube als zoekmachine: How to... video's. Van entertainment naar education. Zie ik thuis ook. Zoon heeft meer dan verdienstelijk leren gitaarspelen en dochter de kunst van het haarvlechten.

Rescooped by Casey Strachan from Business in a Social Media World
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3 Ways Personal Bias is Killing your Marketing Campaign | Thought Reach

3 Ways Personal Bias is Killing your Marketing Campaign | Thought Reach | Just Good To Know Info From Marketing Hub | Scoop.it
Think you are the same as your customers? Think again.

Via Cendrine Marrouat - www.socialmediaslant.com
Casey Strachan's insight:

Marketers are under the gun, having to justify each spend. The average tenure of a CMO is just two years. I'll be the first to admit it, I've advised clients to focus on what they can just get done, which usually equates to just bare minimums on Facebook. Fact is... other social media channels are much easier to use to get at industry and market segmentation. 

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, February 16, 2013 2:34 PM

Putting yourself in your audience's shoes will help create products and content that matter. 

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The Best Entrepreneurs Are Older, Have Less Ego

The Best Entrepreneurs Are Older, Have Less Ego | Just Good To Know Info From Marketing Hub | Scoop.it
What attributes does a founder need to make his or her startup thrive?
There are plenty of myths floating around Silicon Valley, augmented by the legends of hot-headed young Tu...
Casey Strachan's insight:

Interesting thoughts on the makings of a great entrepreneur...

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Websites don’t kill newspapers, people kill newspapers.Scoop.it

Websites don’t kill newspapers, people kill newspapers.Scoop.it | Just Good To Know Info From Marketing Hub | Scoop.it
.The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
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Rescooped by Casey Strachan from The Marketing Technology Alert
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Marketers Ill Equipped To Handle New Trends and Tech [Report] | Business 2 Community

Marketers Ill Equipped To Handle New Trends and Tech [Report] | Business 2 Community | Just Good To Know Info From Marketing Hub | Scoop.it

The Marketing Automation Alert has delivered numerous articles that talk to the gap issue between marketing technology requirements and marketing technology skill sets. This snippet captures the issue well. Does the CMO want to cede marketing technology to the CIO?...

 

More than 50% of marketers surveyed by Aquent and the AMA for their recent 2013 Marketing Salary Survey indicated that they are not equipped to handle new and ever-changing trends and technology and that same percentage of survey participants responded that they don’t have personnel on their teams necessary to meet their companies’ marketing challenges.


Via iNeoMarketing
Casey Strachan's insight:

2013 Marketing Salary Survey indicated that they are not equipped to handle new and ever-changing trends and technology and that same percentage of survey participants responded that they don’t have personnel on their teams necessary to meet their companies’ marketing challenges.

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iNeoMarketing's curator insight, February 5, 2013 7:12 AM

 

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Rescooped by Casey Strachan from Social Media Content Curation
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Robot News Curator NewsCred Launches Human Editorial Team

Robot News Curator NewsCred Launches Human Editorial Team | Just Good To Know Info From Marketing Hub | Scoop.it
NewsCred has become a big player in the news business by using algorithms to bring relevant stories to clients looking for content. Now, the tech intensive company is adding a new product to its mix — humans.

Via Robin Good, Giuseppe Mauriello
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Robin Good's curator insight, January 25, 2013 12:09 PM


Human curation is in demand. The ability to have someone who can do background research, and can collect relevant links, related stories, images and videos on a specific topic or for a specific assignment is not something you easily find around.


This is what Newscred, a highly automated news aggregator, has realized and immediately met with a dedicated offering for its customers.


From the original article on Paidcontent.org: "NewsCred, a tech-intensive news aggregator, is an up-and-coming player in the media industry thanks to licensing agreements with elite publishers like the Economist and Bloomberg.


The company relies on these partnership deals and its own algorithms to ship stories to hundreds of publishers and brands like Pepsi and Overstock that are looking for quality content.


NewsCred has long relied on automated curation tools to find and deliver relevant content to its clients, but now the company is adding something more to its journalism — humans.


This morning, the company announced a new service named Editorial Curation that lets NewsCred clients buy hands-on human help for their story collection."



Interesting.  7/10


Full article: http://paidcontent.org/2013/01/24/robot-news-curator-newscred-launches-human-editorial-team/

Brian Shields's curator insight, January 25, 2013 2:09 PM

Online curation is becoming the new replacement to simple search algorithms and robots.  The ability for an knoweldge area expert to filter data for a company or group of people and deliver this on a regular basis is becoming more and more valued.

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Steampunk's Rising Popularity: How to Take Advantage of the Hottest 'New' Trend

Steampunk's Rising Popularity: How to Take Advantage of the Hottest 'New' Trend | Just Good To Know Info From Marketing Hub | Scoop.it

Via Deloste
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