"What’s the first thing you do when meeting someone new? You ask them questions to unveil their story: Where are you from? What kind of work do you do? Do you have children? Do you come here often? Questioning a stranger is more than a polite way to pass time — it’s the core of trying to connect.
Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling."
Wether you're a current student, lifelong learner, educator, or if you're a writer or researcher, this article is full of good info. Find online learning resources as well as a few helpful research resources.
The standoff has lasted nearly 24 hours. The company whose site was taken over claims the designer is blackmailing it. ...zAccording to Adweek, Fitness SF denies Jonen’s claim and is eager to be back online. It claims Jonen is blackmailing the company. While this online feud is sure to resolve soon, we can all sit back and bask in the glow of someone who took action, even if it was career suicide. It will also be interesting to watch how Fitness SF handles the crisis—at least everyone knows their URL now. Twitter is certainly buzzing with this news, and Fitness SF is taking the brunt of the blame...
Does a bestselling author have more to say than someone who has written a brilliant book that didn't sell? Does a tenured professor at Yale deserve more credence than someone doing breakthrough work at a local state school?
Casey Strachan's insight:
Underdogs unite ;) according to Seth, the permeability of the web means that you don't have to start at the top, don't have to get picked by TED or a by a big blog or by anyone with influence to be heard, recognized or influence.
Let's face it: It's a competitive world we live in, and ultimately only those that take action are remembered. When it comes to our industry, getting noticed can prove to be very difficult in a world where everyone claims to be a "social media guru".
"To understand where we’re heading in education and edtech, it’s important to look back at our educational roots.
As we searched for some of most memorable moments and discoveries in the history of education, we found there are lots of things that haven’t changed in hundreds of years! The groundwork for clunky, physical textbooks was set by the Ancient Greeks, and in the Middle Ages, the lecture format of teaching emerged."
While their search for some of most memorable moments and discoveries in the history of education, showed a lot of things that haven’t changed in hundreds of years,we bet we'll see some changes soon with incredibly low cost computers, and tablets entering the classrooms ... At least we hope so....
The rise of spontaneous social ads means the end of the ad campaign as we know it. fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game.
But this time, Coca-Cola, Audi, and Oreo didn't just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.
Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Based on our analysis of the responses to the 2020 Project, the Super Bowl case isn't just a once-a-year stunt — it's a preview of a model that will scale and become a foundational characteristic of major brand advertising. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction....
Online video has gone from zero to a staggering 800 million monthly visitors and 4 billion hours of video viewed per month. And that is just YouTube! Every second there are 46,296 YouTube videos being viewed all around the world.
Marketers are under the gun, having to justify each spend. The average tenure of a CMO is just two years. I'll be the first to admit it, I've advised clients to focus on what they can just get done, which usually equates to just bare minimums on Facebook. Fact is... other social media channels are much easier to use to get at industry and market segmentation.
.The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
The Marketing Automation Alert has delivered numerous articles that talk to the gap issue between marketing technology requirements and marketing technology skill sets. This snippet captures the issue well. Does the CMO want to cede marketing technology to the CIO?...
More than 50% of marketers surveyed by Aquent and the AMA for their recent 2013 Marketing Salary Survey indicated that they are not equipped to handle new and ever-changing trends and technology and that same percentage of survey participants responded that they don’t have personnel on their teams necessary to meet their companies’ marketing challenges.
2013 Marketing Salary Survey indicated that they are not equipped to handle new and ever-changing trends and technology and that same percentage of survey participants responded that they don’t have personnel on their teams necessary to meet their companies’ marketing challenges.
NewsCred has become a big player in the news business by using algorithms to bring relevant stories to clients looking for content. Now, the tech intensive company is adding a new product to its mix — humans.