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4 Tips to Get Measurement Right Upfront

4 Tips to Get Measurement Right Upfront | For entrepreneurs | Scoop.it
Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all partners measurement tool access.
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Direct Email Marketing: nuova vita su Mobile, ma essere

Direct Email Marketing: nuova vita su Mobile, ma essere | For entrepreneurs | Scoop.it
Direct Email Marketing: nuova vita su Mobile, ma essere ''responsive'' non basta - Davide Tran, CEO e Co-founder di AdKaoraCapire il perché si continua a investire budget importanti nei servizi di Direct Email Marketing (DEM) è abbastanza...
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Offline Is the New Online

Offline Is the New Online | For entrepreneurs | Scoop.it
Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead.
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Planning A Programmatic Practice: How-Tos

Planning A Programmatic Practice: How-Tos | For entrepreneurs | Scoop.it
More media planning and buying agencies are building their own programmatic capabilities. This development is driven by brands looking for more transparency into their current programmatic buys, most
notably into fees, strategies, viewability, and ad fraud. There are three questions agencies should ask before starting their own programmatic media practice.
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Live Nation Rolls Out Programmatic Platform, Audience-Targeting Offering

Live Nation Rolls Out Programmatic Platform, Audience-Targeting Offering | For entrepreneurs | Scoop.it
Live Nation, a live events promotion company that entered the programmatic arena last summer, has doubled down on audience targeting. The company this week announced the introduction of Fan Connect, a
programmatic ad platform. The company's ultimate vision for the ad platform is to plug it into Live Nation's venues and amphitheaters to allow out-of-home programmatic ad-buying across its video ad
network.
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Dutch workforce puts in fewer hours, but is more productive

Dutch workforce puts in fewer hours, but is more productive | For entrepreneurs | Scoop.it
Workers in the Netherlands love their leisure time more than in any other OECD country - but it isn't hurting productivity.
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One less security management headache? Startup launches subscription model for buying SSL certificates

One less security management headache? Startup launches subscription model for buying SSL certificates | For entrepreneurs | Scoop.it
A US startup has launched a subscription model for buying SSL certificates, an essential but at times onerous task.
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eBay’s head of advertising Phuong Nguyen discusses key lessons from programmatic-only week trials

eBay’s head of advertising Phuong Nguyen discusses key lessons from programmatic-only week trials | For entrepreneurs | Scoop.it
Earlier this year eBay kicked off its first programmatic-only experiment which saw it halt all regular ad deals to run programmatic...
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Forget Mad Men And Math Men - Mad Max Is The One Inspiring Programmatic Innovation

Forget Mad Men And Math Men - Mad Max Is The One Inspiring Programmatic Innovation | For entrepreneurs | Scoop.it
ChoiceStream, a demand-side platform (DSP), wants to increase the level of competition in the real-time bidding (RTB) marketplace, and not by increasing the amount of demand. Instead, ChoiceStream
wants to pit optimization algorithms against one another in a bid to, well, optimize optimization.
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Why the new 2015 EU VAT rules are harmful to startups

Why the new 2015 EU VAT rules are harmful to startups | For entrepreneurs | Scoop.it
A European startup founder revisits the new EU VAT regulations, reiterating why they disadvantage small companies and individual traders continent-wide.
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TV Delivers Reach And Immediacy; Digital More Measurable And Targetable

TV Delivers Reach And Immediacy; Digital More Measurable And Targetable | For entrepreneurs | Scoop.it
With the rise of professional digital video content over the past five years, leading marketers have begun to move all or a portion of their TV budgets into digital video efforts.
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OTT Video in Emerging Markets : Monetization Strategies and 5-Year Revenue Opportunity - Digital Content & Applications - Telecommunications & Wireless - Technology & Media Instant Business Intelli...

OTT Video in Emerging Markets : Monetization Strategies and 5-Year Revenue Opportunity - Digital Content & Applications - Telecommunications & Wireless - Technology & Media Instant Business Intelli... | For entrepreneurs | Scoop.it
Summary

“OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity,” a Research Report by Pyramid Research, analyzes the revenue potential of OTT video services across emerging markets in Africa and the Middle East,
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240bn video views worth $20bn: Why traditional broadcasters are buying up YouTube’s Multi-Channel Networks | Netimperative - latest digital marketing news

240bn video views worth $20bn: Why traditional broadcasters are buying up YouTube’s Multi-Channel Networks | Netimperative - latest digital marketing news | For entrepreneurs | Scoop.it
What do Zoella, Minecraft, Ed Sheeran and political documentaries have in common? They all have their own YouTube channels that are part of the Multi-Channel Networks owned by traditional media groups including RTL, Warner Music, Disney and Discovery. New research from Ampere Analysis looks at the growing importance of YouTube for brands. Over the past ...
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Many TV Advertisers Still aren't Integrating TV and Digital Activity - Video Ad News

Many TV Advertisers Still aren't Integrating TV and Digital Activity - Video Ad News | For entrepreneurs | Scoop.it
While we’ve been talking about integrating TV and online campaigns for many years now, it seems that many agencies and advertisers are still failing to properly link TV activity …
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Location Is Everything: Talking Mobile Programmatic With Avazu’s Yi Shi | AdMonsters

AdMonsters is the global community of ad operations and technology leaders, providing ad operations conferences and events, content, training and consulting.
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Facebook quits charging for ‘likes’ in ad price shake-up | Netimperative - latest digital marketing news

Facebook quits charging for ‘likes’ in ad price shake-up | Netimperative - latest digital marketing news | For entrepreneurs | Scoop.it
Facebook is changing the way it calculates cost-per-click for advertisers, no longer using ‘likes’ and instead focusing on charging for clicks to websites and apps. The move is an attempt by the social network to moves past its roots as a place for brands to win popularity contests by garnering “likes” to one that puts ...
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YouTube now supports 360-degree videos

It may be a tad later than originally anticipated, but YouTube has just added support for 360-degree videos, making the massive video sharing site more useful to owners of VR headsets. Google said...
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The 11 hottest startups in Italy

The 11 hottest startups in Italy | For entrepreneurs | Scoop.it
Italy is home to a collection of interesting tech startups.
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United Ventures' Massimiliano Magrini on Italy's tech scene

United Ventures' Massimiliano Magrini on Italy's tech scene | For entrepreneurs | Scoop.it
Tech.eu recently caught up with Massimiliano Magrini, co-founder of Italian VC firm United Ventures, to talk about the local startup ecosystem and more.
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Facebook ‘laser drones’ to boost rural web access | Netimperative - latest digital marketing news

Facebook ‘laser drones’ to boost rural web access | Netimperative - latest digital marketing news | For entrepreneurs | Scoop.it
Facebook has tested a solar-powered drone that carries internet signal in the skies above the UK, beaming down laser-guided signals to remote locations which do not have internet access. Mark Zuckerberg said the first phase of test flights had been carried out as part of its Internet.org scheme to get the entire world online. In ...
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Startup Spotlight: Q&A with the CEO of Dutch startup Vigour

Startup Spotlight: Q&A with the CEO of Dutch startup Vigour | For entrepreneurs | Scoop.it
Here's a Q&A with Vigour co-founder and CEO Ramon Duivenvoorden.
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Data: The Key To Seamless Marketing In A Multichannel World

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by JB Brokaw, president, North America, at...
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The Back Office Developers

The Back Office Developers | For entrepreneurs | Scoop.it
What are the 5 biggest tech employers in the world? I conducted a survey amongst some tech entrepreneurs and interestingly, almost everyone guessed wrong...
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