India is a country crazy about movies, the Indian film industry produces the largest number of movies in the world in a dozen languages. Poster making for these movies is also a high tech industry using latest printing technologies and international standard design practices. But in some pockets there thrives an industry where low quality hand drawn posters are printed using ancient lithograph press on cheap paper. While most of the old single screen theatres have closed down due to competition from multiplexes, some old theaters do survive which cater to people from lower income groups. These posters which cost only a few cents a piece are ordered by old single screen theaters and are pasted illegally on walls throughout the cities.
These posters are made by Bangalore based Ramchandraiah who has been creating posters since 1971. He draws a poster every 3 hour and reproduces them on a second hand 114 year old British made lithograph machine.