The Pride and Prejudice of Your LinkedIn Membership Business 2 Community You've probably read a lot about it in the news this week, so let me finally address the event: I am about to hit the 500+ connections milestone on LinkedIn, and frankly the...
LinkedIn's billionaire founder Reid Hoffman and fellow entrepreneurs Ben Casnocha and Chris Yeh recently published "The Alliance: Managing Talent in the Networked Age." The book pinpoints a major workplace issue — a growing lack of trust between...
Digest... 1. Turn your company page into a lead generation page. • First, use an image that gets attention or creates interest. • Second, create a clear and compelling pitch in your company description.
LinkedIn is not just a business-oriented social networking portal; it is the lifeline for most job seekers. But why is it that despite the vast reach and abundant presence of recruiters, there are professionals who still haven’t managed to land a job through the medium? It is probably the way they operate their accounts and the inadequacies in their professional profiles that gets them written off. If you are a LinkedIn user who wishes to optimize his/her profile to land a job, here’s a list of dos and don’ts that you need to follow…
Small Business Trends Why LinkedIn Is the Most Powerful Marketing Tool of the 21st Century Huffington Post What millions of members and 49 percent of them being key decision makers, LinkedIn has leveled the playing field allowing business owners...
How to Increase Company Visibility on LinkedIn:To increase your company visibility on LinkedIn, you must build appropriate strategies and implement them (RT @FranchiseKing: RT @CoimbatoreSMO How to Increase Company Visibility on #LinkedIn
LinkedIn plans to break into the $50 billion business-to-business marketing space and turn its products into a $1 billion business by 2017, according to internal documents sent to Business Insider. In July, LinkedIn revealed plans to acquire a...
Lead recommendations - LinkedIn's algorithm recommends profiles of people it thinks will be good sales prospects based on your preferences and previous lead search history.
CRM integration with Salesforce - The new tool will sync account and contact info with Salesforce's CRM platform, making it less of a competitor and more of a complementary service to Salesforce.
Premium search - This is an advanced search tool that allows users to prospect for sales leads more effectively, as well as track the activity of existing leads. This is where LinkedIn's acquisition of Newsle comes in handy. Through Newsle's media tracking technology, LinkedIn gives salespeople real-time updates about what their leads are saying in the press, social media and other online channels.
Unlocking profiles - LinkedIn will offer a limited amount of "profile unlocking" each month to Sales Navigator users. This means they can view the profiles and get in touch with people outside their network.
Teamlink - A way to get introduced to sales prospects through your own company's network.
Although LinkedIn had previously offered some of these capabilities within its platform, this is the first time it will offer a standalone social selling solution, available for subscription at individual, group and enterprise level pricing.
For B2B marketers and salespeople, the Sales Navigator could be a game changer. LinkedIn has effectively cut down the amount of work they have to do in finding potential customers, and also reducing the "cold calling" aspect by giving them rich profile information. Through the platform, sales teams and marketers can search for people by industry, job title, location and expertise, narrowing their focus to only the prospects with the most potential. Rather than building lists from months of groundwork, they can start populating their CRM systems almost immediately.
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