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Scooped by Greg Cummings
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Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Full line of Pepsi beverages to get NFL push - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Articles | Scoop.it
Pepsi is mounting what it’s calling its biggest NFL marketing offensive yet. For the first time, the company will link America’s biggest sports property with all of its Pepsi-branded beverages — Pepsi, Pepsi Max, Pepsi Next and Diet Pepsi.
Greg Cummings's insight:

I learned that big companies are always trying to make more profit for their business. Like Pepsi is trying to do better for their company by getting more involved with the NFL.  I find it interesting how early a company will announce its headliner for the Super Bowl in February.  Being a corporate sponsor of the Super Bowl is a great way to promote your product.  You are Promoting to a very large fan base by being a sponsor of the Super Bowl, which is what you want.  I chose this article because it has to do with football and football articles always interest me.  This will help me in the sport management industry because it gives me a great example of promotion.  Being a sponsor of such a large event with so many viewers it gets your product out there to so many people, which is essentially what you want. 

 

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For loyal fans, a spot on the floor? - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

For loyal fans, a spot on the floor? - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global | Articles | Scoop.it
Two NBA teams are awaiting league approval of a plan that would put the names of season-ticket holders on their playing floors.
Greg Cummings's insight:

 

From the article “For loyal fans, a spot on the floor?” I learned that there are many ways to keep fans buying season tickets.   One little idea from one person can come across as a great idea to someone up higher in the ranks and all they need to do is get it approval of the idea.  The Cleveland Cavaliers are trying to get it approved so that all the names of the season ticket holders will be printed on the floor.  It was educational because it taught me a good strategy, to get more season ticket holders.  It is interesting to me that the littlest ideas can turn into very profitable ideas for a big company.  I selected this article because the idea behind it was really interesting.  Also this article is almost a perfect example of how a big business can really benefit from a small idea.  This plan is pretty much a win-win situation because one it will give initiative to current season ticket holders to keep their season tickets and also it will give non season ticket holders another reason to get season tickets.  This article could help me in the sport management industry because it shows me that a small idea can be very profitable. Also it showed me that profit is a big focus in the sport management industry. 

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America's Fastest Growing Sport: Professional Bull Riding

America's Fastest Growing Sport: Professional Bull Riding | Articles | Scoop.it
Cowboy up! SYDNEY, AUSTRALIA - JULY 09: Luke Snyder of the USA rides in the final during the 2011 PBR Australian Cup Series Final at Acer Arena on July 9, 2011 in Sydney, Australia.
Greg Cummings's insight:

In this article, I learned that Bull Riding is one of America’s fastest growing sport. Twenty-one years ago twenty cowboys invested a thousand dollars and to today that money is worth four million dollars. I learned that even a small investment could turn into a huge pay out in the end. What I find interesting in this article, is that there is a lot of money going around in this sport. Last year, nine million dollars was given out to the riders and even two million dollars were given to the bull’s owners.  This is educational because it shows that even though an organization starts out small, down the road years later it could turn into a million dollar company.  I selected this article because there are other smaller sports in the world that are not football, baseball, basketball, golf and tennis. These sports may not always be on television, but they are a big industry and as a business person the money plays a huge role.  This is extremely helpful because it shows that there is a larger range of options for sport management. Money is everywhere, not just in the “popular” sports.

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