‘No tea please, we’re British’; UK sales droop frustrates Indian growers | FoodieDoc says: | Scoop.it

FOOD TREND:

The Indian tea industry is facing a major challenge after data revealed the UK market for tea would shrink by  15% in 2021 compared to 2006. 

 

That market segment of older Britons who liked the taste of Indian tea is on the decline. Younger consumers may prefer coffee or high-energy drinks. Additionally, consumer reduction of tea consumption, an economic strategy to cut costs, could be to blame. 

-- FoodieDoc, Anna Resurreccion

 

http://www.foodnavigator-asia.com/Markets/No-tea-please-we-re-British-UK-sales-droop-frustrates-Indian-growers