Excerpt from article on Search Engine Watch:
"Dominating your niche on Google can be a very profitable SEO strategy. Ranking well for keywords related to a specific niche helps drive higher quality traffic to your site and differentiates your brand.
Follow these five steps to dominate your niche on Google.
Step 1: Determine Your Niche
If you haven't already, the first step to dominating your niche on Google is determining what it is. The more specific your niche is, the better.
Your business may offer many different products or services, but what is the one product or service your business is known for, or you would like to be known for? That is the niche you should choose to dominate on Google.
Depending on your competition and resources, it can be very difficult and sometimes impossible to dominate for multiple niches on Google. So, it usually makes sense to focus on one niche.
Step 2: Optimize with Niche Specific Keywords
Determining the right keywords to optimize for is crucial. It requires understanding your target audience, and the keywords they use when searching for your product or service. It also requires being specific. You can't dominate a niche by going after generic keywords.
Step 3: Implement Google Authorship
Implementing Google Authorship will enable your face and name to appear next to your website in the search results. This not only allows users to associate a face with your organization, but also promotes your personal brand by allowing you to appear as an authority within your niche.
Step 4: Write Great, Authoritative Content Often
The next step is to write great, authoritative content often, on topics that are relevant to your niche. Writing great, authoritative content serves three purposes. It:
- Shows that you're an expert and a thought leader in your niche.
- Acts as a resource for potential customers, and gives them a reason to come back to your site.
- Provides Google with more quality content to index, which can have a positive impact on rankings.
Step 5: Use Google+ to Promote Your Content
Google+ profiles and posts are included in Google's index, which provides potential customers with an additional avenue to find your content. While we know that +1's don't directly impact rankings, we do know that Google+ does influence search results for signed in Google+ users. So, by building your Google+ network, and engaging your audience with relevant content that encourages +1's, you can actually influence their search results..."
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Via Giuseppe Mauriello