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Content Isn't King. Trust Is King. | SEOmoz

Content Isn't King. Trust Is King. | SEOmoz | FOOD TECHNOLOGY  NEWS | Scoop.it

Excerpted from article on SEOmoz:
"One of the really big advantages small business owners have over the titans of industry is that you can get much more personal with your target audience than they can. You have a face and a voice. You can be human with your audience. And, as it turns out, one of the best ways to do that is by talking to your customers.

Here are some of my favorite content marketing tips from experts around the web.

1. Don't build on rented land:
Publish your best content on web properties that you personally own (i.e., your own self-hosted website). Social media has hit the business world like a freight train, and there is great value in spreading your message far and wide via these cheap media channels. The point of all that chatter, though, is to get all those eyeballs back to your own site.

2. Help, not hype, your customer:
The goal of content marketing is to allow the potential customer to develop a trusting relationship with you. One of the best ways to develop that trust is by answering customer questions and offering information in a clear, honest, and transparent way.
Trust is not built by pushing sales. Trust is built by selflessly helping people looking for help.

3. Write what people want to read, not what you want to write:
Repeat after me: It's ALWAYS about them, never about you. This is content marketing. It's not sales, and it's not advertising. If you want to do sales and advertising, that's perfectly fine, but just don't do it in your content marketing. Write for the reader, always.

4. Reference industry influencers:
Even if you are the undisputed thought leader in your specific niche or areas of expertise, it doesn't mean that you are the only person with something valuable to add to the conversation. In fact, you make yourself seem more trustworthy and confident when you reference other players in the marketplace.

5. Create content for all types of readers:
Branch out from your normal niche and target readers in a wider variety of related niche. This doesn't mean that you go way off on a huge tangent from your core demographics, but people do have other interests.

6. There is more to content than links:
A link from a reputable site is valuable because of the number of people that will click on it and come learn more about you and your company. And it just so happens that the search engines will love it for that exact reason too; win-win.

7. Don't forget the "marketing" in content marketing:
n general, if you're being helpful, people don't really care if your writing is a little rough around the edges. If you're getting people the information and answers that they're looking for, they will very easily forgive non-perfect writing. In fact, very often it can make you seem even more human to them.

8. It's all about relationships:
The bottom line with social is this: you have to be an active member of the team. It's not enough to just stop in and share a few things here and there, a day or two before you're going to need those same people to share your stuff for you. You have to be active. You have to be part of the team; a member of the community. It's not a wishy-washy kind of thing. It's a commitment; a commitment to your community. Your network depends on you to be there for them, just like they are there for you.

9. Think like a publisher:
Use your site to engage, entertain, and inform. That's all you really have to do. The hardest part is remembering to do that every time you sit down to write another piece of content. One of the quickest/easiest ways to do that is to write content that answers common customer questions. That sounds simplistic, but it's incredibly useful and engaging for people seeking answers.

10. Use other sites to find out what kind of content people want:
Read other good blogs on your topic and then just write similar articles with your own opinions and insights on the same topic, and try to make it better. I'm not suggesting that you copy anything from them obviously; just that you get inspired from them..."

Each tip is analyzed with more and detailed information. Read full original article here:
http://www.seomoz.org/blog/content-isnt-king-trust-is-king

 

 


Via Giuseppe Mauriello
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

TRUST

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Harmen Batubara's curator insight, May 12, 2013 9:47 PM

absolutly yes...contents is the king and SEO is the quint..It is right?

Jon Turino's curator insight, May 13, 2013 6:22 PM

Read and follow directions carefully. Do try this at home.

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chicandco:

My delicious low calorie smoothie: (around 280...

chicandco:<br/><br/>My delicious low calorie smoothie: (around 280... | FOOD TECHNOLOGY  NEWS | Scoop.it
chicandco:
My delicious low calorie smoothie: (around 280 calories)
Blend 600ml ice cold water, 1 frozen banana, handful of spinach, handful of kale, 1 chopped apple and 1 kiwi. Just blend them all together and enjoy the green goodness!

Via Troy Mccomas (troy48)
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

My delicious low calorie smoothie:

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Vegan Food Pyramid Explained

Vegan Food Pyramid Explained | FOOD TECHNOLOGY  NEWS | Scoop.it
The Vegan Food Pyramid shows you the basic vegan food groups, and helps you understand which foods you should eat in order to get the proper nutrition you need.

Via Wendy Forbes
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

The Vegan Food Pyramid shows you the basic vegan food groups, and helps you understand which foods you should eat in order to get the proper nutrition you need.

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Proficiency Testing: A Laboratory Guide for Confirming Results

Proficiency Testing: A Laboratory Guide for Confirming Results | FOOD TECHNOLOGY  NEWS | Scoop.it

Proficiency Testing: A Laboratory Guide for Confirming Results -  http://t.co/SM5ngIoA


Via Alfredo Corell
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

Proficiency Testing: A Laboratory Guide for Confirming Results

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Alfredo Corell's curator insight, January 10, 2013 12:57 PM

Explaining why and how important is that any Diagnostic Lab is confident with its results.

Rescooped by NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA from Global Aquaculture News & Events
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Whisky by-products – a sustainable protein source for aquaculture

Scottish whisky is a truly iconic product, with Scotland the largest-producing nation of whisky worldwide. Production has increased by 30 percent in the last decade and more than five times in the last half-century. In 2011 more than 500 million litres of pure alcohol (lpa) of whisky were produced in the UK. As the whisky industry prospers, more attention is drawn to the by-products of whisky production. Whisky manufacture yields considerable amounts of by-products – which include liquid and solid components – alongside the main product. These materials contain significant amounts of proteins that are currently underutilised and are often perceived as a challenge rather than an opportunity for distillers.

Via Perendale Publishers (Tuti Tan)
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Potential aquaculture areas assessed through unmanned aircraft equipment

Potential aquaculture areas assessed through unmanned aircraft equipment | FOOD TECHNOLOGY  NEWS | Scoop.it

Via YSI
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aquaculture and UMO
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In deep water - Humans are damaging the high seas. Now the oceans are doing harm back

In deep water - Humans are damaging the high seas. Now the oceans are doing harm back | FOOD TECHNOLOGY  NEWS | Scoop.it
ABOUT 3 billion people live within 100 miles (160km) of the sea, a number that could double in the next decade as humans flock to coastal cities like gulls. The...

Via Aquanue
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3 billion people live within 100 miles (160km) of the sea,

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One-Quarter of World’s Agriculture Grows in Highly Water-Stressed Areas | World Resources Institute

One-Quarter of World’s Agriculture Grows in Highly Water-Stressed Areas | World Resources Institute | FOOD TECHNOLOGY  NEWS | Scoop.it
A new interactive map from WRI’s Aqueduct project reveals that more than 25 percent of the world’s agriculture is grown in areas of high water stress.

Via AgEcoBlog, Aquanue
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

danger signs!

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Marine laboratory introduces elegant microalgal ‘bubble column’

Marine laboratory introduces elegant microalgal ‘bubble column’ | FOOD TECHNOLOGY  NEWS | Scoop.it

Plymouth Marine Laboratory, UK, well known for its environmental research, has expanded its interests into commercial algal biomass production; but it’s not the algae they are selling but the means to grow them.


Via Perendale Publishers (Tuti Tan)
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Love Your Eyes - Keeping Your Eyes Healthy by Ultralase

Love Your Eyes - Keeping Your Eyes Healthy by Ultralase | FOOD TECHNOLOGY  NEWS | Scoop.it
The human eye is made up of over 2 million working parts. We are sharing a few facts and tips to help you keep your eyes healthy. Your eyes are amazing ans the only pair you will have - look after them.

Via Troy Mccomas (troy48)
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

Keeping Your Eyes Healthy by Ultralase

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TAROT ..MYSTICISM

TAROT ..MYSTICISM | FOOD TECHNOLOGY  NEWS | Scoop.it

Via NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

global  mysticism brought for you.. and you alone..

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Rescooped by NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA from Global Aquaculture News & Events
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Bermuda Sun: Bermuda crabs make international headlines

Bermuda Sun: Bermuda crabs make international headlines | FOOD TECHNOLOGY  NEWS | Scoop.it

The story of five Sargassum crabs being swept from Bermuda to the south coast of England may have attracted international headlines this week.

 


Via Perendale Publishers (Tuti Tan)
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

No Mysticism of bermuda triangle..This is simple case of survival of the  BERMUDA CRABS 

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Mommie Dearest: 3 Things To Ask Yourself Before You Even Think Of Disciplining Someone Else’s Child

Mommie Dearest: 3 Things To Ask Yourself Before You Even Think Of Disciplining Someone Else’s Child | FOOD TECHNOLOGY  NEWS | Scoop.it
When it comes to disciplining your children, there’s no end to the opinions you’ll receive. Be strict! Be gentle! Give them free reign! Allow them to fail! Time outs! No time outs! Punishment! Allow them to experience natural consequences!

Via Troy Mccomas (troy48)
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

oh my little DEVIL! 

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Draft hatchery standards available for comment - World Fishing

TheFishSite.com
Draft hatchery standards available for comment
World Fishing
A draft of the Best Aquaculture Practices (BAP) hatchery and nursery standards for finfish, crustaceans and mollusks is now available for public comment until 31 March 2014.

Via Global Aqua Link, Aquaculturedirectory
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

BAP CERTIFICATION ..ALL DOUBTS CLEARED  contact  here 

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Food Pyramid for Vegetarians and Vegans

Food Pyramid for Vegetarians and Vegans | FOOD TECHNOLOGY  NEWS | Scoop.it
Looking for a more plant-centric food pyramid? Whether you're vegetarian, vegan, or an omnivore, this one can help you eat a little healthier.

Via Cathryn Wellner, Steve Kingsley
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

Veganism for you! 

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Marty Roddy's curator insight, October 20, 2013 10:02 PM

Good looing pyramid( the art itself0 i have seen other veg pramids..

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Step Inside the US Military's Advanced Weapons R&D mini-City

Step Inside the US Military's Advanced Weapons R&D mini-City | FOOD TECHNOLOGY  NEWS | Scoop.it

Via Richard Platt
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

Talon ...the claws ... ultimate machine 

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Richard Platt's curator insight, December 9, 2013 8:50 AM

(from the Curator of IoT & Wearables): Don't normally talk about the Military openly, except for the recent NSA crap, however we love Picatiny Arsenal, home of ARDEC (Army Research and Engineering Development Command) .  These people who work here do awesome work, the type of can-do engineering and R&D boogles the mind of any techie. The projects they work on span multiple areas, we are impressed.  Many companies in high tech and elsewhere as well as R&D companies could learn much learn from what and how ARDEC does it's thing. Great article w/ pictures too, check it out.

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Course: The Open Science Laboratory

Course: The Open Science Laboratory | FOOD TECHNOLOGY  NEWS | Scoop.it

The OpenScience LaboratoryAn initiative of The Open University and The Wolfson Foundation

This online laboratory brings interactive practical science to students anywhere and anytime the internet is available. The laboratory features investigations based on on-screen instruments, remote access experiments and virtual scenarios using real data. Several activities are available to all, while others are available only to registered users.

Come in and look around.


Via Elizabeth E Charles
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

Virtual laboratory for you 

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Potential aquaculture areas assessed through unmanned aircraft equipment

Potential aquaculture areas assessed through unmanned aircraft equipment | FOOD TECHNOLOGY  NEWS | Scoop.it

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Rescooped by NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA from TAROT READING ... NEW HOPE NEW LIFE ...INNOCENCE OF THE SUN
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TAROT ..MYSTICISM

TAROT ..MYSTICISM | FOOD TECHNOLOGY  NEWS | Scoop.it
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

Awake!! to new world of Fantasy Awe and Mysticism!! Your gate way to the Final frontier of Life and Beyond!! TAROT !!

FREE READING .. ONLY FOR YOU AND YOU ALONE! c.gireesan@gmail.com


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Rescooped by NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA from Aquaculture & Oceans
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In deep water - Humans are damaging the high seas. Now the oceans are doing harm back

In deep water - Humans are damaging the high seas. Now the oceans are doing harm back | FOOD TECHNOLOGY  NEWS | Scoop.it
ABOUT 3 billion people live within 100 miles (160km) of the sea, a number that could double in the next decade as humans flock to coastal cities like gulls. The...

Via Aquanue
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

3 billion people live within 100 miles (160km) of the sea, 

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Rescooped by NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA from FOOD? HEALTH? DISEASE? NATURAL CURES???
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Are your daily habits making you sick?

Are your daily habits making you sick? | FOOD TECHNOLOGY  NEWS | Scoop.it
Are your everyday habits making you sick? Probably. Keepingitkleen.com brings you a public service infographic about food safety facts.

Via Troy Mccomas (troy48)
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Antibiotics in aquaculture: getting the facts straight

Antibiotics in aquaculture: getting the facts straight | FOOD TECHNOLOGY  NEWS | Scoop.it
Over Christmas, a strange science article was published by the New England Journal of Medicine. The lead author, an economics professor from the University of Calgary, proposes a user fee for antib...

Via Perendale Publishers (Tuti Tan)
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John Bostock's curator insight, February 28, 5:38 AM

Good to see a bit of balance being brought to the debate

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Foods for Healthy Skin: Top 10 Healthy Foods for Skin

Foods for Healthy Skin: Top 10 Healthy Foods for Skin | FOOD TECHNOLOGY  NEWS | Scoop.it
What are the foods for healthy skin one should eat? For attaining a healthy skin, take a look at the list of healthy foods for skin that retains youthful glow.

Via Troy Mccomas (troy48)
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:
Top 10 Healthy Foods for Skin
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Fighting parasites on dermasal fish - Oman Daily Observer

Fighting parasites on dermasal fish - Oman Daily Observer | FOOD TECHNOLOGY  NEWS | Scoop.it
Oman Daily Observer
Fighting parasites on dermasal fish
Oman Daily Observer
...

Via Global Aqua Link
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John Bostock's curator insight, February 20, 4:38 AM

Greetings from Stirling to Dr Gil Ha Yoon - good to see this work underway.  

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Cottonseed research focuses on shrimp - ABQ Journal

Cottonseed research focuses on shrimp - ABQ Journal | FOOD TECHNOLOGY  NEWS | Scoop.it
Cottonseed research focuses on shrimp
ABQ Journal
Gossypol is a natural toxin, found in most varieties of cotton that makes all of the plant's tissue, including the seeds, inedible by humans and most animals.

Via Global Aqua Link
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:

“Commercial aquaculture feeds contain fishmeal, so they’re not as sustainable as a plant-based protein, because they’re basically taking fish from the ocean and making a meal out of that, and then feeding it to another fish,” Carrillo said. “We chose shrimp because they’re several times more efficient at converting that protein to an edible product.”

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Draft hatchery standards available for comment - World Fishing

TheFishSite.com
Draft hatchery standards available for comment
World Fishing
A draft of the Best Aquaculture Practices (BAP) hatchery and nursery standards for finfish, crustaceans and mollusks is now available for public comment until 31 March 2014.

Via Global Aqua Link, Aquaculturedirectory
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's insight:
...Looking for BAP ..............................Draft hatchery standards available for comment - World Fishing
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