Monsanto and Big Food are taking the battle for consumers' hearts and minds to the next level. And it's no coincidence that they're pulling out the big guns just as the Washington State I-522 campaign to label genetically modified organisms (GMOs) in food products is gaining steam.
Can industry front groups and slick public relations firms convince us that the products they're peddling are not only safe, but good for us? Will the millions they spend on websites and advertorials pay off?
We're guessing not, given the latest New York Times poll stating that 93 percent of Americans want labels on foods containing GMOs.