Wearable technologies are set to transform health and wellness experiences and massively increase our expectations of health and wellness services.
This customer shift will transform the health and wellness industry as a whole, dragging regulation and governance kicking and screaming into the 21st century.
Because there’s nothing quite like a vast, shouting mob (of wealthy voters) to drive change.
But first, a little background.The smartphone IS the killer wearable
Most of us have a smartphone. Comscore reports 69% of US citizens and 62% of Canadians own one. Every day more of us are connecting them to our daily activities, homes, cars and communities.
The expanding universe of “wearable” sensors and peripherals are often simply data inputs for a smartphone-based experience. We expect to see few devices succeed without this symbiotic relationship. Those that try, usually offer an experience that’s inferior to simply pulling out your phone.
The major smartphone manufacturers are heavily invested in developing wearable “ecosystems” around their devices. Through close-range sensing technologies like BLE (iBeacon), NFC and RFID, plus increased availability of mobile web access through Wi-Fi hotspots and cheaper data plans, there’s every reason to expect this trend to continue.
The smartphone already is a wearable. And it’s the hub – a “life tracker” with a growing entourage of sensory peripherals on our bodies, in our homes and all around us.We’ll share our lives in return for transformative wellness experiences
A paradigm shift is coming to the world of health and wellness. With the devices on our bodies and in our pockets gathering useful data about our movements, behaviours, preferences and wellbeing, more informed decisions become available.
So what happens next?1. The value we receive from sharing our wellness data will erode our privacy fears.2. Augmented reality will eventually become the new normal for healthcare professionals.3. Personal healthcare innovations will be swiftly subsumed into the major ecosystems. (Apple and Google)4. Healthcare providers need to embed digital capabilities, fast