One of the points I often make when speaking at conferences/workshops is that most online reviews are positive. I say that because some small business owners are hesitant to get involved in review management and don’t welcome the idea of having customers talk about their businesses online, warts and all.
The high definition digital camera and the smart phone has transformed photography. It has been reported that 10% of the photos ever taken in history have been shot in the last 12 months. It is also impacting how we communicate and market.
Cloaking means covering or concealing something. In search engine optimization, cloaking happens when the search engine is presented with a different view of the website while the user is presented another view.
Online crowdfunding for worthy causes has complemented traditional forms of fundraising, and may even replace them in the future. If you are not experimenting with this now, you may be left behind. Also check out www.Start.ac as they have some compelling benefits for non-profits and, you won't get "lost" in the crowd, as it were. -Ken
commentary Google could have us all headed for a mind-blowing future -- if the company can back away from targeted advertising and better help users manage their personal information. Read this blog post by Stephen Shankland on Internet & Media.
So you are a small business with limited budget and not sure where to allocate your marketing resources. Social media looks nice, lots of people use it, but you are wondering if it really works or if its just a fad.