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Google is the mother of all search engines. But Bing and Yahoo are worth the extra time to make SEO strong.
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Catch up on the latest digital media resources with our weekly features roundup.
The tech industry has some of the most outspoken and competitive leaders. Here are 10 of the most infamous tech feuds in recent history.
As a busy business owner, your day is one of constant interruptions, and it is extremely easy to become irritated and irrational in respect to others who you see as wasting your valuable time.
It is important to reassess your attitude towards interruptions, especially if the interruptions are coming from your customers or staff, as seeing these as a waste of your time can have a negative impact upon your business.
This excellent article, discusses the issue of managing interruptions, and suggests reframing the value of such interruption as being important to business outcomes rather than time wasters.
To be a successful business owner, you definitely need to have a strong mind, yet many business owners do not display the characteristics of someone who possesses one.
There is hope for any business owner not in possession of a strong mind, and that hope comes in the form of knowledge that can easily be applied, in order to strengthen one's mind to better face the daily challenges of running a successful business.
This excellent article, identifies Confidence, Courage, Commitment, Control and Purpose as the key elements that go towards creating a strong mind, and it discusses each of these elements in detail whilst recommending ways that anyone can improve themselves in each of these areas.
Marketing is comprised of sales and PR, and social media marketing is no different.
The Simplified Guide to #Social Media for Small Businesses | @blogtyrant http://t.co/GFAlOQ2c...
Robin Good: If you still think that there's no better way to promote your product and services other than via banner ads and traditional "broadcast"-type marketing approaches, think again. Data and research studies now confirm what many have been saying for a long time.
Traditionally advertising, PR and marketing as you know them, are working less and less.
From the original article on HBR: "Traditional marketing — including advertising, public relations, branding and corporate communications — is dead.
Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.
First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant."
But if it is true that traditional marketing is dead, what will replace it?
"There's a lot of speculation about what will replace this broken model — a sense that we're only getting a few glimpses of the future of marketing on the margins.
Actually, we already know in great detail what the new model of marketing will look like. It's already in place in a number of organizations."
The solution pivots around four key points:
1. Restore community marketing.
2. Find your customer influencers.
3. Help them build social capital.
4. Get your customer advocates involved in the solution you provide.
And you can read more what are the key characterizing trait of this new model by reading the full article.
Good article. Recommended. 8/10
Full article: http://blogs.hbr.org/cs/2012/08/marketing_is_dead.html
(Image credit: Shutterstock)
In this week's Whiteboard Friday, Rand speaks about using our Followerwonk tool to grow your Twitter account.
The Golden Rule - 09/10/2012...
Remember when you used to have a period at the beginning of every day to think about your schedule, catch up with friends, maybe knock out a few tasks? It was called home room, and it went away after high school.
Get inspired by 28 creative pinboard ideas -- from real brands -- to power your Pinterest marketing.
Overall, despite some concerns—nonprofits—you’re lookin’ good! The recent Constant Contact Nonprofit Pulse Survey uncovered how nonprofits are doing so far this year including their biggest challen...
As an avid social media user you’ve probably jumped straight into Pinterest and quickly discovered that pinning can take up an enormous amount of time. Here is a tool that will save you a lot of time, increase traffic and clicks to your pins.
Intentional engagement makes nonprofit social media worth the effort. Building and sustaining relationships that may benefit the reader, creating a win/win.
"Facebook is constantly iterating so it can be tough to stay on top of trends. That’s why resources like Social Fresh are essential to anyone in a social marketing role.
Between nuances like, and knowing when they combine recent and top news, it can be overwhelming.
At least one thing remains the same, bad content remains just that, bad. The challenge is that there really is a lot of good content being posted on a regular basis.
So, how do you make sure you’re seen and heard?"
The best social shopping sites on the market broach a number of our online activities, and eliminate our needs for other sites in the process. The goal is to satisfy the most needs with the least amount of effort by the user.
"The days of the single task "SEO and done" marketing are over. Today’s fashion statements include a mix of marketing color: local SEO, Pinterest, and social media.
Because Facebookis the largest of all the social networks, many types of businesses can benefit from building an audience with a business page. If Facebook is part of your marketing plan, following are some tactics to boost results.
A look at apps that allow you to be green, socially responsible and civic-minded.
Pinterest is proving to be an extremely useful social media network for businesses to engage in. So why should you be be interested in Pinterest?
Next to Google, there's probably no more important site for small businesses than Yelp. Yet perhaps no other site is as poorly understood.
You are IT! Mobile Marketing Freeze Tag - 08/13/2012...
Unlike the more established marketing channels, social media is still in its relative infancy.
Pinterest users spend more money than Facebook's, but aren't as engaged. See how the social networks compare in this infographic.