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Food Business Marketing
Tips for Food Businesses and Restaurant marketing
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Study: Best ways to boost restaurant marketing ROI

Study: Best ways to boost restaurant marketing ROI | Food Business Marketing | Scoop.it
Promotional tools abound, but many operators lack the time and money needed to use them effectively.

Promotional tools abound, but many operators lack the time and money needed to use them effectively.
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Why food choices vary depending on social situations and mood changes - The Daily Collegian Online

Why food choices vary depending on social situations and mood changes - The Daily Collegian Online | Food Business Marketing | Scoop.it
Experts weigh in on how mood changes and social situations can impact food choices. 
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Marks & Spencer unites food and fashion marketing in Only M&S ads - Marketing

Marks & Spencer unites food and fashion marketing in Only M&S ads - Marketing | Food Business Marketing | Scoop.it
Mirror.co.uk
Marks & Spencer unites food and fashion marketing in Only M&S ads
Marketing
The food and clothes ads, which were created by Rainey Kelly Campbell Roalfe/Y&R, will both sit under the 'Only M&S' strapline.
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When restaurants should respond to customer comments

When restaurants should respond to customer comments | Food Business Marketing | Scoop.it
If one is going to ask the question, shouldn’t he or she be prepared to take some action based on the answer?
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Pinterest for your Restaurant’s Social Media Strategy, Part 1

Pinterest for your Restaurant’s Social Media Strategy, Part 1 | Food Business Marketing | Scoop.it
I once had the general manager of a restaurant ask me, “Why do you paint your ring finger different than the rest of your nails?” My reply?
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eTalks - The Secrets of Food Marketing

Think you aren't being fooled by advertising tricks? Take a look at this so-called expert revealing food marketing's secret weapon. No amount of marketing makes factory farming acceptable....
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The Digital Recipe for Marketing Food - Chief Marketer

The Digital Recipe for Marketing Food - Chief Marketer | Food Business Marketing | Scoop.it
Chief Marketer
The Digital Recipe for Marketing Food
Chief Marketer
It's no secret that food is inherently social.
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3 Ways Co-Marketing Can Help Your Small Business

3 Ways Co-Marketing Can Help Your Small Business | Food Business Marketing | Scoop.it

What is co-marketing?

It's exactly what it sounds like. It's when you work with another business, or group of businesses, on a marketing strategy or campaign that promotes all of your companies. Here's HubSpot's definition:

"It's the opportunity for two brands to work together on promotional efforts with a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or a product, and share results of that promotion with each other."


Via Brian Yanish - MarketingHits.com, massimo facchinetti
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LECHAPPE's curator insight, April 30, 2014 9:11 AM

Sharing the spots makes them easier

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5 Mistakes Restaurant Owners Make With Social Media

5 Mistakes Restaurant Owners Make With Social Media | Food Business Marketing | Scoop.it
Blog post at APPETIZE : Social media marketing has a tremendous impact upon restaurant sales and, of course, profits.
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Cartographie des Médias Sociaux en 2014 en fonction de Vos Objectifs

Cartographie des Médias Sociaux en 2014 en fonction de Vos Objectifs | Food Business Marketing | Scoop.it
Quels médias sociaux choisir en 2014 en fonction des objectifs suivants : le référencement, la notoriété, la communication client et la génération de trafic ? C’est la question à laquelle essaie de répondre l’infographie ci-dessous éditée par CMO.com d’Adobe. Depuis la sortie de la 1ère version en 2010, Facebook, Twitter, LinkedIn et Youtube ont toujours été incontournables. En 2014, ces médias sociaux sont rejoints par Google+, Pinterest, Slideshare et Instagram. Leurs performances pour les objectifs indiqués sont évaluées sur une période de deux ans, sauf pour les plateformes qui n’étaient pas incluses dans les versions précédentes.

Via Roland Schegg, Charlotte GAUTHIER
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Case study: 5 best practices for restaurant website design

Case study: 5 best practices for restaurant website design | Food Business Marketing | Scoop.it
A well-planned website can better engage visitors and prospective customers.

A well-planned website can better engage visitors and prospective customers.
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Concours : Design moi un éclair... de Génie

Concours : Design moi un éclair... de Génie | Food Business Marketing | Scoop.it
Christophe Adam vous met au défi, c'est le moment de mettre à l'œuvre vos talents de pâtissiers ! La rédaction de meltyFood vous en dit plus.
Lire l'article complet par ici
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Profession : Des grandes entreprises françaises se mobilisent pour le tourisme national

Profession : Des grandes entreprises françaises se mobilisent pour le tourisme national | Food Business Marketing | Scoop.it
Des galeries Lafayette au groupe de restauration Flo, en passant par Aéroports de Paris, la SNCF et Accor, 19 grandes entreprises intervenant dans le secteur du tourisme ont annoncé jeudi la création de la structure "Alliance 46.2", pour rendre la...
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Top 7 Restaurant Marketing Ideas

Top 7 Restaurant Marketing Ideas | Food Business Marketing | Scoop.it
Success in the restaurant business is not easy; as a matter of fact, more than half of new restaurants are forced to shut their doors within a year of opening.
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Consumers are food confused...Are you helping? - NutraIngredients.com

Consumers are food confused...Are you helping? - NutraIngredients.com | Food Business Marketing | Scoop.it
Consumers have never been more confused about food, argues Healthy Food Marketing chief Peter Wennstrom in this guest article. The food industry needs to step up...
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How restaurants might leverage the Yo app

How restaurants might leverage the Yo app | Food Business Marketing | Scoop.it
RH Editors




The goofy-sounding Yo could become an important new way for restaurants to communicate with customers.
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Pickat SG - Social Food Recommendation App - KeropokMan

Pickat SG - Social Food Recommendation App - KeropokMan | Food Business Marketing | Scoop.it
Pickat SG - Social Food Recommendation App. I am always asked questions about what to eat, where are the deals, how's the food, etc... I don't have the answer all the time. I have a few apps on my mobile phone that I ask ...
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Post Quality Content – Get Your Restaurant’s Posts Viewed on Facebook

Post Quality Content – Get Your Restaurant’s Posts Viewed on Facebook | Food Business Marketing | Scoop.it
Facebook’s newest algorithm change has been a blow to restaurants & brands. It seems that views are getting smaller no matter what one does to increase a post’s reach.
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Mother’s Day Restaurant Marketing Tips

Mother’s Day Restaurant Marketing Tips | Food Business Marketing | Scoop.it
In 1914, President Woodrow Wilson recognized the second Sunday in May officially as a national holiday to celebrate the sacrifices and hard work of mothers.
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10 Restaurant Trends for 2014

10 Restaurant Trends for 2014 | Food Business Marketing | Scoop.it

An infographic that lists 10 restaurant trends you can expect to see in 2014. From the rise of the egg to Brazilian food and more.


Via Philippe Audier
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Comment Twitter révolutionne la restauration en Californie - Atelier ...

Comment Twitter révolutionne la restauration en Californie - Atelier ... | Food Business Marketing | Scoop.it
Crédit photo : Angela n. (FlickR). Le commerce des cuisines ambulantes ne s'est jamais aussi bien porté qu'aujourd'hui. En Californie, Twitter a totalement bouleversé le secteur de la restauration. Dans une ville comme San ...
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Pourquoi, quand et comment envoyer des Newsletters à ses hôtes ?

Pourquoi, quand et comment envoyer des Newsletters à ses hôtes ? | Food Business Marketing | Scoop.it
Quels messages diffuser ? A quelle période de l'année ? A quelle heure de la journée ? Quels logiciels utiliser ? La Newsletter fidélisera vos hôtes. A lire

Via Forget Jérôme
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Forget Jérôme's curator insight, April 18, 2014 3:07 AM

Nouvel article sur notre blog : Réussir sa maison d'hôtes.com qui vous donne des conseils sur quand et comment envoyer des Newsletters performantes à vos hôtes ayant séjournés chez vous afin de les fidéliser et de générer du bouche-à-oreille sans les lasser... A lire

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Comment adapter votre restaurant à la clientèle ? (PARTIE II) - Dynamique Entrepreneuriale

Comment adapter votre restaurant à la clientèle ? (PARTIE II) - Dynamique Entrepreneuriale | Food Business Marketing | Scoop.it
Dynamique Entrepreneuriale
Comment adapter votre restaurant à la clientèle ? (PARTIE II)
Dynamique Entrepreneuriale
À la recherche d'originalité et de confort, le client analysera chaque détail du décor et remarquera très vite l'ambiance agréable.
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Facebook New Review Update: Why it’s important for the restaurant industry

Facebook New Review Update: Why it’s important for the restaurant industry | Food Business Marketing | Scoop.it
Facebook has yet again changed the way businesses can operate their page and this time it’s in the business owner’s favor. This affects all industries, but is particularly huge for the restaurant industry.
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The Next Tech Revolution Could Displace Scads of Wait Staff

The Next Tech Revolution Could Displace Scads of Wait Staff | Food Business Marketing | Scoop.it
For all the talk about drones replacing parcel carriers or self-driving cars disrupting the taxi biz, a tech revolution is going to roil the restaurant industry much sooner.

Via SocialMediaRestaurants.com
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Shelley Anderson's curator insight, March 24, 2014 1:48 PM

A new point of difference for restaurants that independents should consider as chains adopt this new technology.