Food Brand Marketing Expert
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Instagram More Effective Than Pinterest for Top Brands

Instagram More Effective Than Pinterest for Top Brands | Food Brand Marketing Expert | Scoop.it
Social Media - Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
Tammy Katz 's insight:

67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).

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Tammy Katz 's curator insight, May 28, 2013 3:24 PM
67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).
Food Brand Marketing Expert
How to Grow your Food Brand Faster and More Profitably
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Can I patent my recipe? - New Food Economy

Can I patent my recipe? - New Food Economy | Food Brand Marketing Expert | Scoop.it

It's everyone's first question, and no one likes the answer. But here's a way of thinking about recipe patents that can make a huge difference for your business

Tammy Katz 's insight:

We're asked this question frequently, importunately  “Patenting a food recipe is nearly impossible and is a terrible waste of time for over 99 percent of entrepreneurs,”   Recipes are easily replicated and reverse engineered.   Solution: truly proprietary formulations with a process patent and branding.  #marketing #brands

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10 Hottest New Products at Expo West

10 Hottest New Products at Expo West | Food Brand Marketing Expert | Scoop.it
Tammy Katz 's insight:

Includes Donato's Jane's Dough Sonoma Flatbreads #brand organic pizzas!   Major trends include: portable snacks, even more organics and quinoa.

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Specialty food industry now +$109B

Specialty food industry now +$109B | Food Brand Marketing Expert | Scoop.it
Tammy Katz 's insight:

per Mintel/IRI/NASFT; 82% is sold through traditional grocery stores; and now 15% of overall food sales.  

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NBC Still Not Sold Out of Super Bowl Ad Inventory

NBC Still Not Sold Out of Super Bowl Ad Inventory | Food Brand Marketing Expert | Scoop.it
NBC is about 95% sold out of ad inventory for Super Bowl XLIX.
Tammy Katz 's insight:

Autos, soft drinks and beer of course, but also newbies: Avocados From Mexico; glue-maker Loctite; cruise-ship operator Carnival; and smartphone accessories maker Mophie 

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Specialty Food Association

Specialty Food Association | Food Brand Marketing Expert | Scoop.it
Tammy Katz 's insight:

New proteins, fresh and bowl delivery methods, Asian influences and others....

 

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Top 10 New Food & Beverages, 2013

Top 10 New Food & Beverages, 2013 | Food Brand Marketing Expert | Scoop.it

Health, convenience, and portion control trends drive demand for the top new products.

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More Guys In Grocery Aisles With Higher Brand Affinity; 54% are the more frequent shopper

More Guys In Grocery Aisles With Higher Brand Affinity; 54% are the more frequent shopper | Food Brand Marketing Expert | Scoop.it
More Guys In Grocery Aisles With Higher Brand Affinity - 02/25/2014
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Instagram More Effective Than Pinterest for Top Brands

Instagram More Effective Than Pinterest for Top Brands | Food Brand Marketing Expert | Scoop.it
Social Media - Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
Tammy Katz 's insight:

67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).

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Tammy Katz 's curator insight, May 28, 2013 3:24 PM
67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).
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Which Social Networks Take Home the Gold? [INFOGRAPHIC]

Which Social Networks Take Home the Gold? [INFOGRAPHIC] | Food Brand Marketing Expert | Scoop.it
We love the Olympics, but an international social media showdown is a little more our speed.

Ignite Social Media is back with the 2012 Social Network Analysis Report, breaking down demographic, geographic and search data that shows which networks are the underdogs and which are mounting the winners’ podium.


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Rescooped by Tammy Katz from YOUR FOOD, YOUR ENVIRONMENT, YOUR HEALTH: #Biotech #GMOs #Pesticides #Chemicals #FactoryFarms #CAFOs #BigFood
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Bills would require labels on genetically engineered food - Recent States Update

Bills would require labels on genetically engineered food - Recent States Update | Food Brand Marketing Expert | Scoop.it

 

March 8, 2013 - Huffington Post Green
USA, CANADA - WHOLE FOODS GMO LABELING TO BE MANDATORY BY 2018 (Lots of Time here for #GMO Cartel to Twist Arms)
Whole Foods has announced that by 2018, all products in U.S. and Canada stores must be labeled if they contain genetically modified organisms (GMOs). This is the first national grocery store to set a deadline from GMO labeling http://www.huffingtonpost.com/2013/03/08/whole-foods-gmo-labeling-2018_n_2837754.html

 

March 18, 2013 - Oregon Live.com
Oregon could ban genetically engineered fish, require labeling of genetically modified foods http://www.oregonlive.com/politics/index.ssf/2013/03/oregon_could_ban_genetically_e.html

 

March 15, 2013 - Connecticut, Ben & Jerry’s Rally for GMO Labeling – Join Launch of Right to Know GMO, A Coalition of States Effort to Label Genetically Modified Food http://www.fooddemocracynow.org/blog/2013/mar/15/connecticut_ben_and_jerrys_rally_for_gmo_labeling/

 

 

 

MINNESOTA March 1, 2013 MINNESOTA COULD BECOME THE NEXT BATTLEGROUND IN THE FIGHT OVER MANDATORY LABELS FOR GENETICALLY MODIFIED FOOD ... http://www.startribune.com/business/194056041.html?refer=y

 

FLORIDA March 1, 2013 -  LEGISLATION TO CALL FOR LABELING OF GENETICALLY ENGINEERED FOODS ... - Palm Beach Post http://www.startribune.com/business/194056041.html?refer=y

 

VERMONT: March 1, 2013 - VT. HOUSE COMMITTEE APPROVES GMO FOOD BILL - WCAX.com http://www.wcax.com/story/21439656/vt-house-committee-approves-gmo-food-bill

 

VERMONT: March 1, 2013 - House committee backs labeling law for genetically modified foods http://vtdigger.org/2013/03/01/house-committee-moves-labeling-law-for-ge-foods-forward/

 

VERMONT: March 1, 2013 - WHO'S TRYING TO KILL THE GMO BILL?  | Seven Days - http://www.7dvt.com/2013whos-trying-kill-gmo-bill

 

MAUI - HAWAII - Feb 28, 2013 - LABELING OF GENETICALLY ENGINEERED FRESH PRODUCE PASSES HOUSE COMMITTEE   — The Maui Weekly http://www.mauiweekly.com/page/content.detail/id/510997/Labeling-of-genetically-engineered-fresh-produce-passes-house-committee.html?nav=17

 

UNLEASHING GENETICALLY SALMON ONTO YOUR DINNER PLATE = NO REGULATIONS, NO OVERSIGHT  - "FATALLY FLAWED" FDA ASSESSMENT http://sco.lt/8ZDraz

 

PATENT FOR A PIG:  SCIENTISTS "IMPROVE" TRANSGENIC GMO "ENVIROPIGS"http://sco.lt/7hrnF3

 

 

 

MORE ON GENETICALLY ENGINEERED FOOD LABELING

http://www.scoop.it/t/agriculture-gmos-pesticides?q=labeling

 

 

 

 

 

 


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The Top 20 Food Brands In Social Media [INFOGRAPHIC] - AllTwitter

The Top 20 Food Brands In Social Media [INFOGRAPHIC] - AllTwitter | Food Brand Marketing Expert | Scoop.it
The Top 20 Food Brands In Social Media [INFOGRAPHIC]
Tammy Katz 's insight:

Cadbury, Skittles and Oreo lead top 20 Food Brands in social media.   Particularly impressive are smaller brands - Wonka and Little Debbie's, driven by huge fan base.

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That Oreo Tweet Was Cool, But is Real Time Marketing Worth the Hype?

That Oreo Tweet Was Cool, But is Real Time Marketing Worth the Hype? | Food Brand Marketing Expert | Scoop.it
To all who saw it, Oreo’s tweet during the Super Bowl blackout was a stroke of marketing mastery.
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Rescooped by Tammy Katz from Marketing Strategy Tips from Katz Marketing Solutions
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Annual Plan Checklist for a Killer 2016!

Annual Plan Checklist for a Killer 2016! | Food Brand Marketing Expert | Scoop.it
2016 Annual Plan Checklist - Are You Prepared for Faster, More Profitable Growth?
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Tammy Katz 's curator insight, November 2, 2015 9:45 AM

Katz Marketing Solutions' checklist for an exceptional 2016!

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Apple, Google, and Microsoft lead top 100 Brands, per BrandZ/Millward Brown. Apple, AT&T and Amazon lead fastest risers.

Apple, Google, and Microsoft lead top 100 Brands, per BrandZ/Millward Brown. Apple, AT&T and Amazon lead fastest risers. | Food Brand Marketing Expert | Scoop.it
Millward Brown & WPP release the 10th annual BrandZ Top 100 Most Valuable Global Brands 2015 Ranking & Report. The report offers insight on brand value and performance globally across 14 categories.
Tammy Katz 's insight:

Apple regains top position.  Retail and technology are fastest growing sectors.  Total Top 100 brand value up 14%

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Tammy Katz 's curator insight, May 29, 2015 12:31 PM

Apple regains top position.  Retail and technology are fastest growing sectors.  Total Top 100 brand value up 14%

 
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Brand experts expect Texans to flock back to Blue Bell

Brand experts expect Texans to flock back to Blue Bell | Food Brand Marketing Expert | Scoop.it
It’s in markets outside of the South, where the 108-year-old brand ventured in recent years, that buyers might not be so quick to forgive.
Tammy Katz 's insight:

Delighted to be quoted in Sunday's Dallas Morning News re: Blue Bell ice cream recall. We're bullish on their responsible recall and expect the brand to rebound

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Tammy Katz 's curator insight, April 28, 2015 8:55 AM

Delighted to be quoted in Sunday's Dallas Morning News.   We're bullish on Blue Bell's responsible recall and expect the brand to rebound. Here are some tips to avoid and survive a product recall http://www.slideshare.net/tammykatz/crisisb-47469959 ;

Rescooped by Tammy Katz from Marketing Strategy Tips from Katz Marketing Solutions
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Five top food marketing moves of 2014

Five top food marketing moves of 2014 | Food Brand Marketing Expert | Scoop.it
If there's a New Year's resolution that food marketers should make, it's to follow the examples set by their peers in 2014.
Tammy Katz 's insight:
5 great #marketing case studies of #brand partnerships, creative bravery, and diversity, 
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Tammy Katz 's curator insight, December 15, 2014 4:26 PM

5 great #marketing case studies of #brand partnerships, creative bravery, and diversity, 

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Five Hottest Food Trends at Expo West

Five Hottest Food Trends at Expo West | Food Brand Marketing Expert | Scoop.it
Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage manufacturing, ingredients, and in many ways – the
Tammy Katz 's insight:

Our guest blog for The Ohio State University's Food Innovation Center

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Gluten-Free Still Hot

Gluten-Free Still Hot | Food Brand Marketing Expert | Scoop.it
The number of people who must avoid gluten for health reasons is relatively small, but other consumers have joined them to create a lucrative market the food industry covets.
Tammy Katz 's insight:

Gluten-free sales were up 11% vs. last year.     Gluten-free consumers spend 3x more on average shopping basket!

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Oikos brand tops 2012 IRI New Product Pacesetters

Oikos brand tops 2012 IRI New Product Pacesetters | Food Brand Marketing Expert | Scoop.it
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A Marketer's Guide To Pinterest - Infographic

A Marketer's Guide To Pinterest - Infographic | Food Brand Marketing Expert | Scoop.it
Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service.
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Mike Ellsworth's comment, April 1, 2013 3:53 PM
Thanks for the reScoop, Mike! Do you do marketing on Pinterest?
Michael Cudahy's comment, April 1, 2013 4:27 PM
My pleasure Mike. I've been using it personally for some time ago, and just beginning to use it for business purposes.
Mike Ellsworth's comment, April 1, 2013 7:01 PM
Thanks for the reScoop, Roberto!
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Hottest Trends in Natural Products

Hottest Trends in Natural Products | Food Brand Marketing Expert | Scoop.it
Tammy Katz 's insight:

Sales of nautral products topped $36 billion last year, up 13.3% per SPINS.  70% of households buy organic.   Non-GMO, Gluten-Free, and Fair Trade certifications are hot.

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Do men need their own yogurt? New brand bets they do

Do men need their own yogurt? New brand bets they do | Food Brand Marketing Expert | Scoop.it
Next time you walk down the dairy aisle, pay special attention to the yogurt packaging: You probably never noticed, but most of it is, well, a little girly — pastel logos, pink lids, images of vanilla blossoms and picturesque farms. Which is why one...
Tammy Katz 's insight:

We're quoted in TODAY.com about the market potential for Powerful Yogurt brand, targeted to men #marketing #brands

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