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Instagram More Effective Than Pinterest for Top Brands

Instagram More Effective Than Pinterest for Top Brands | Food Brand Marketing Expert | Scoop.it
Social Media - Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
Tammy Katz 's insight:

67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).

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Tammy Katz 's curator insight, May 28, 2013 12:24 PM
67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).
Food Brand Marketing Expert
How to Grow your Food Brand Faster and More Profitably
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Five Hottest Food Trends at Expo West

Five Hottest Food Trends at Expo West | Food Brand Marketing Expert | Scoop.it
Natural Products Expo West 2014 was an incredible show of natural, organic, and healthy food and beverage manufacturing, ingredients, and in many ways – the
Tammy Katz 's insight:

Our guest blog for The Ohio State University's Food Innovation Center

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Explosive Growth of Gluten-free

Explosive Growth of Gluten-free | Food Brand Marketing Expert | Scoop.it
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Gluten-Free Still Hot

Gluten-Free Still Hot | Food Brand Marketing Expert | Scoop.it
The number of people who must avoid gluten for health reasons is relatively small, but other consumers have joined them to create a lucrative market the food industry covets.
Tammy Katz 's insight:

Gluten-free sales were up 11% vs. last year.     Gluten-free consumers spend 3x more on average shopping basket!

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Oikos brand tops 2012 IRI New Product Pacesetters

Oikos brand tops 2012 IRI New Product Pacesetters | Food Brand Marketing Expert | Scoop.it
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Rescooped by Tammy Katz from Marketing Strategy Tips from Katz Marketing Solutions
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A Marketer's Guide To Pinterest - Infographic

A Marketer's Guide To Pinterest - Infographic | Food Brand Marketing Expert | Scoop.it
Still haven’t gotten started on one of the fastest social media sites out there, Pinterest? Pin this — an infographic guide for marketers on how to get started with the service.
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Mike Ellsworth's comment, April 1, 2013 12:53 PM
Thanks for the reScoop, Mike! Do you do marketing on Pinterest?
Michael Cudahy's comment, April 1, 2013 1:27 PM
My pleasure Mike. I've been using it personally for some time ago, and just beginning to use it for business purposes.
Mike Ellsworth's comment, April 1, 2013 4:01 PM
Thanks for the reScoop, Roberto!
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Hottest Trends in Natural Products

Hottest Trends in Natural Products | Food Brand Marketing Expert | Scoop.it
Tammy Katz 's insight:

Sales of nautral products topped $36 billion last year, up 13.3% per SPINS.  70% of households buy organic.   Non-GMO, Gluten-Free, and Fair Trade certifications are hot.

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Do men need their own yogurt? New brand bets they do

Do men need their own yogurt? New brand bets they do | Food Brand Marketing Expert | Scoop.it
Next time you walk down the dairy aisle, pay special attention to the yogurt packaging: You probably never noticed, but most of it is, well, a little girly — pastel logos, pink lids, images of vanilla blossoms and picturesque farms. Which is why one...
Tammy Katz 's insight:

We're quoted in TODAY.com about the market potential for Powerful Yogurt brand, targeted to men #marketing #brands

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J&J Snack Foods skips an offer for a piece of Hostess

J&J Snack Foods skips an offer for a piece of Hostess
Philadelphia Inquirer
Following the recent collapse of Twinkies maker Hostess Brands Inc., it seems as if every food processor wants a piece of the baker's bankrupt carcass.
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2013 Marketing Trends: Changing Role of Digital Marketing

2013 Marketing Trends: Changing Role of Digital Marketing | Food Brand Marketing Expert | Scoop.it
With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. Ho...

Via Brianna Smith
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Snyder's-Lance, Inc. Completes Acquisition of Snack Factory, LLC - Sacramento Bee

Snyder's-Lance, Inc. Completes Acquisition of Snack Factory, LLCSacramento BeeTom's®, Archway®, Jays®, Stella D'oro®, O-Ke-Doke® and Grande® brand names along with a number of private label and third party brands.
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What's NEXT in food & beverage: 5 top trends

What's NEXT in food & beverage: 5 top trends | Food Brand Marketing Expert | Scoop.it
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More Guys In Grocery Aisles With Higher Brand Affinity; 54% are the more frequent shopper

More Guys In Grocery Aisles With Higher Brand Affinity; 54% are the more frequent shopper | Food Brand Marketing Expert | Scoop.it
More Guys In Grocery Aisles With Higher Brand Affinity - 02/25/2014
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Instagram More Effective Than Pinterest for Top Brands

Instagram More Effective Than Pinterest for Top Brands | Food Brand Marketing Expert | Scoop.it
Social Media - Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
Tammy Katz 's insight:

67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).

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Tammy Katz 's curator insight, May 28, 2013 12:24 PM
67% of top brands are now using Instagram; its user base has increased 500% since last year.   (14x larger audience size than Pinterest).
Rescooped by Tammy Katz from Social Media Butterflies
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Which Social Networks Take Home the Gold? [INFOGRAPHIC]

Which Social Networks Take Home the Gold? [INFOGRAPHIC] | Food Brand Marketing Expert | Scoop.it
We love the Olympics, but an international social media showdown is a little more our speed.

Ignite Social Media is back with the 2012 Social Network Analysis Report, breaking down demographic, geographic and search data that shows which networks are the underdogs and which are mounting the winners’ podium.


Via John van den Brink, Robin Martin
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Rescooped by Tammy Katz from YOUR FOOD, YOUR ENVIRONMENT, YOUR HEALTH: #Biotech #GMOs #Pesticides #Chemicals #FactoryFarms #CAFOs #BigFood
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Bills would require labels on genetically engineered food - Recent States Update

Bills would require labels on genetically engineered food - Recent States Update | Food Brand Marketing Expert | Scoop.it

 

March 8, 2013 - Huffington Post Green
USA, CANADA - WHOLE FOODS GMO LABELING TO BE MANDATORY BY 2018 (Lots of Time here for #GMO Cartel to Twist Arms)
Whole Foods has announced that by 2018, all products in U.S. and Canada stores must be labeled if they contain genetically modified organisms (GMOs). This is the first national grocery store to set a deadline from GMO labeling http://www.huffingtonpost.com/2013/03/08/whole-foods-gmo-labeling-2018_n_2837754.html

 

March 18, 2013 - Oregon Live.com
Oregon could ban genetically engineered fish, require labeling of genetically modified foods http://www.oregonlive.com/politics/index.ssf/2013/03/oregon_could_ban_genetically_e.html

 

March 15, 2013 - Connecticut, Ben & Jerry’s Rally for GMO Labeling – Join Launch of Right to Know GMO, A Coalition of States Effort to Label Genetically Modified Food http://www.fooddemocracynow.org/blog/2013/mar/15/connecticut_ben_and_jerrys_rally_for_gmo_labeling/

 

 

 

MINNESOTA March 1, 2013 MINNESOTA COULD BECOME THE NEXT BATTLEGROUND IN THE FIGHT OVER MANDATORY LABELS FOR GENETICALLY MODIFIED FOOD ... http://www.startribune.com/business/194056041.html?refer=y

 

FLORIDA March 1, 2013 -  LEGISLATION TO CALL FOR LABELING OF GENETICALLY ENGINEERED FOODS ... - Palm Beach Post http://www.startribune.com/business/194056041.html?refer=y

 

VERMONT: March 1, 2013 - VT. HOUSE COMMITTEE APPROVES GMO FOOD BILL - WCAX.com http://www.wcax.com/story/21439656/vt-house-committee-approves-gmo-food-bill

 

VERMONT: March 1, 2013 - House committee backs labeling law for genetically modified foods http://vtdigger.org/2013/03/01/house-committee-moves-labeling-law-for-ge-foods-forward/

 

VERMONT: March 1, 2013 - WHO'S TRYING TO KILL THE GMO BILL?  | Seven Days - http://www.7dvt.com/2013whos-trying-kill-gmo-bill

 

MAUI - HAWAII - Feb 28, 2013 - LABELING OF GENETICALLY ENGINEERED FRESH PRODUCE PASSES HOUSE COMMITTEE   — The Maui Weekly http://www.mauiweekly.com/page/content.detail/id/510997/Labeling-of-genetically-engineered-fresh-produce-passes-house-committee.html?nav=17

 

UNLEASHING GENETICALLY SALMON ONTO YOUR DINNER PLATE = NO REGULATIONS, NO OVERSIGHT  - "FATALLY FLAWED" FDA ASSESSMENT http://sco.lt/8ZDraz

 

PATENT FOR A PIG:  SCIENTISTS "IMPROVE" TRANSGENIC GMO "ENVIROPIGS"http://sco.lt/7hrnF3

 

 

 

MORE ON GENETICALLY ENGINEERED FOOD LABELING

http://www.scoop.it/t/agriculture-gmos-pesticides?q=labeling

 

 

 

 

 

 


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The Top 20 Food Brands In Social Media [INFOGRAPHIC] - AllTwitter

The Top 20 Food Brands In Social Media [INFOGRAPHIC] - AllTwitter | Food Brand Marketing Expert | Scoop.it
The Top 20 Food Brands In Social Media [INFOGRAPHIC]
Tammy Katz 's insight:

Cadbury, Skittles and Oreo lead top 20 Food Brands in social media.   Particularly impressive are smaller brands - Wonka and Little Debbie's, driven by huge fan base.

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That Oreo Tweet Was Cool, But is Real Time Marketing Worth the Hype?

That Oreo Tweet Was Cool, But is Real Time Marketing Worth the Hype? | Food Brand Marketing Expert | Scoop.it
To all who saw it, Oreo’s tweet during the Super Bowl blackout was a stroke of marketing mastery.
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Brand Marketers Totally Miss Social Media Influencers

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Do You Know How To Use a Story to Build Your Brand?

Do You Know How To Use a Story to Build Your Brand? | Food Brand Marketing Expert | Scoop.it
Do You Know How To Use a Story to Build Your Brand? ... Share. Free Food & Beverage Newsletter! Sign Up ... Interesting stories are a critical component in content marketing. ... Comments (0); See All Posts · Share · Prev ...
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