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Food Genius Raises $1.2M to Help the Food Industry Understand Restaurant Trends | Excelerate Labs

Food Genius Raises $1.2M to Help the Food Industry Understand Restaurant Trends | Excelerate Labs | food | Scoop.it

Food Genius, which provides data-based restaurant insights to the food industry, has raised $1.2 million in venture capital. Chicago’s Hyde Park Venture Partners and Hyde Park Angels led the round; other investors include New World Ventures, IDEO, Amicus Capital, and the I2A Fund.

“With this funding, Food Genius is expanding the team in order to bring Food Genius Reports to market,” says founder & CEO Justin Massa. “Food Genius Reports is a leap forward for the food industry, providing intuitive and deep access to restaurant trends as they develop new products and craft marketing strategies.”

“Food Genius is direct evidence that Chicago has truly become a place where ideas evolve into viable businesses, creating jobs and economic growth in the City,” said Chicago’s Mayor Rahm Emanuel. “Entities like 1871 and Excelerate Labs play crucial roles in the development of these young companies, and I am pleased to see an environment developing that supports entrepreneurship and business expansion. I look forward to many more small businesses developing out of these facilities and programs and fueling Chicago’s economy in the coming years.”......


Via SocialMediaRestaurants.com
hunter christopher armstrong's insight:

Keeping up with trends is dire to run a thriving restaurant. The consumer is looking for the next big new thing. Restaurants that cannot keep up will be passed up by the new restaurant with young edgy cut throat chefs who understand what their generation is looking for and HOW to relate and communicate with them on a social level  

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Rescooped by hunter christopher armstrong from Restaurant Social Media Marketing Insights
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What Should Your Restaurant Post on Pinterest?

What Should Your Restaurant Post on Pinterest? | food | Scoop.it
Keeping in mind that any photos representing your restaurant on Pinterest should link back to either your restaurant’s website or other social media page (Fa…

Via Such Great Heights Marketing
hunter christopher armstrong's insight:

It is important to know how to play it safe on the interenet. A lot of that includes using common sense. A new comer to a restaurant will likely look the joint up on the web before they even  make plans to go out. So them seeing inappropriate pictures of staff, or employee could entirely change their perspective of the restaurant. a soft, happy, uplifting attitude should be projected through social media making people want to come in

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Rescooped by hunter christopher armstrong from SocialMediaRestaurants.com
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How restaurant owners and operators should manage mobile marketing |

How restaurant owners and operators should manage mobile marketing | | food | Scoop.it

Smartphones are becoming increasingly popular, and more traffic to your website is coming from these mobile devices. It’s extremely important to keep up with the ways your customers are acquiring their information so you don’t get lost in the shuffle. Here are some of the best (and worst) ways to implement those necessary mobile marketing strategies for your restaurant.


Via SocialMediaRestaurants.com
hunter christopher armstrong's insight:

Seeing as how generally every restaurant goer walks in with a phone in their pocket, they're likely to take part in social media. Social media in a marketing stand point is a great strategy. Your customer can see your advertising  without even leaving the house. adjusting to a change such as social media is what will keep people coming in

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Location, Location, Location Drives Mobile Searchers to Restaurants - eMarketer

Location, Location, Location Drives Mobile Searchers to Restaurants - eMarketer | food | Scoop.it

Mobile users seeking restaurant information seem to belong overwhelmingly to one group: hungry people looking for good food, right now.

Many commerce-related searches conducted on mobile devices are not so urgent—such as those made to check prices and comparison-shop. But for restaurant info, actionability is key on mobile.

June 2012 research from call tracking solutions provider Telmetrics and mobile-local ad network xAd found that looking up location was the No. 1 mobile restaurant search activity among smartphone and tablet users in the US, followed closely by looking up directions to that location.......

 


Via SocialMediaRestaurants.com
hunter christopher armstrong's insight:

the location in which a restaurant is built can literally make or break the entire business. The right location is one where people are forced to look at the restaurant. the best location is one where people must drive past the establishment, getting people to turn their headsail no wonder whats going on in there

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Rescooped by hunter christopher armstrong from Restaurant Marketing News, Ideas & Articles
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Restaurant & Hospitality Consulting | Restaurant Marketing: The Fundamentals

Restaurant & Hospitality Consulting | Restaurant Marketing: The Fundamentals | food | Scoop.it

Coupons do not work for long term success. Study after study has shown they do not. Who they help is the transient guest who goes from place to place because they have coupons. No loyalty there and loyal, raving fans are who you want! Advertising just for the sake of keeping your name in front of the public is a strategy for disaster. A shotgun approach to marketing will only waste your money and give you little in return.


Via Bob Frazier
hunter christopher armstrong's insight:

marketing in incredibly crucial for any new business. That being said a new upcoming restaurant must strongly market and advertise themselves.  A name must be made for a new restaurant, if nobody knows where or what it is, nobody's going to go in. 

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Bob Frazier's curator insight, February 19, 2014 5:18 PM

There is more value in a lifetime fan as a guest than chasing new guests every two weeks. It is also less expensive to reward those guests who frequent you than to spend on finding new ones! With Mobile Marketing and Mobile Loyalty you develop your fans that become loyal repeat customers. For the latest Mobile news and articles subscribe to the weekly "Restaurant Newsletter" delivered free via email. Subscribe at http://pos-advicenewsletter.com/ and stay informed! Mobile is NOW!

Rescooped by hunter christopher armstrong from Restaurant MarketingTraffic Builders
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Can’t Decide What to Order? Try This Restaurant’s Instagram Menu

Can’t Decide What to Order? Try This Restaurant’s Instagram Menu | food | Scoop.it

The long-standing argument against joining Twitter for a great deal of people used to be, and perhaps still is, something along the lines of "I don’t care what somebody is having for breakfast." Then along came Instagram, and suddenly the prospect of finding out what somebody had for breakfast became slightly more interesting. Now sharing pictures of meals has become so popular that one restaurant has created a second, more social menu where diners can find out what really looks good.......


Via SocialMediaRestaurants.com, Joe Welsh - CORE Restaurant Marketing
hunter christopher armstrong's insight:

Instagram is a social media website allowing users to post pictures relating to what they're currently up to. Millions of people use this on a daily basis and just can't get enough. Putting a restaurant on this site is a great innovative new idea. It puts the product in the consumers eye, giving the restaurant the ability to "gussy up" the picture however they'd like without the customer even knowing. 

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Rescooped by hunter christopher armstrong from Restaurant Marketing News, Ideas & Articles
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Save a Tree – Use a Tablet for Your Restaurant Menu

Save a Tree – Use a Tablet for Your Restaurant Menu | food | Scoop.it
Reported by foodem.com, the online wholesale food marketplace-
Apparently the new favorite menu item in chain restaurants isn’t on the menu – it is the menu.

Via Bob Frazier
hunter christopher armstrong's insight:

technology is a a huge part of the modern world, and tablets fall into the technology category. Offering to the customer a way to use technology in your store enhances the overall dining experience. People love tablets, old and young,  they're new and cool, and it makes sense to replace a menu with a tablet. Yes it's more pricey but it offers the restaurant managment team an opportunity to never order a new menu again 

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Bob Frazier's curator insight, January 26, 2014 11:17 AM

Millions of menus are printed and thrown away each year, and the tablets will go a long way in reducing paper waste and printing, which means installing tablets is going to save a whole lot of trees. - Considering a POS system?  Find free independent and unbiased restaurant POS information and resources  at: http://POS-Advice.com and locate local POS professionals at: http://www.posproviderdirectory.com/

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Restaurant Marketing: Image Tip - Spirocks.com

Restaurant Marketing: Image Tip - Spirocks.com | food | Scoop.it
How do we stand out?

We make the photographs better in our restaurant Marketing. This should be one of the restaurant's primary marketing goals, and today I am going to share a scientifically proven tip to help make that happen.

Via SocialMediaRestaurants.com
hunter christopher armstrong's insight:

There are many different ways of marketing a restaurant to bring in the business. Some marketing strategies taken by restaurantshave ultimately   led to them sinking  instead of sailing.  Customers like seeing what they're going to be eating before they order it. A picture on a menu does a lot of justice for the meal, it makes the plate seem more enticing  

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Rescooped by hunter christopher armstrong from Pinnacle Hospitality Systems
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Restaurant Menu Designs

Restaurant Menu Designs | food | Scoop.it
This useful guide explains how to use the four components of successful restaurant menu design to create a menu that really sells.

Via PinnacleHospitalitySystems
hunter christopher armstrong's insight:

Menu planning is the job of the executive chef of the restaurant unless it's a corporate run facility. That being said, menus must remain fresh, new, and edgy. innovative ideas is what brings in the new customers and keeps regulars coming back. having a chef who knows what they're putting in their menu is a major aspect in running a successful restaurant 

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PinnacleHospitalitySystems's curator insight, March 7, 2013 10:32 AM

Effective restaurant menu design will increase sales. Use this guide to create a menu that really sells: http://bit.ly/W5zVyq

hunter christopher armstrong's curator insight, March 6, 2014 12:19 PM

This is not generally associated with any of my aspects but i finally found a source for menu design. menu design is a very important, the guest does not want to read a novel when they come in. menus should stay within 1 to 3 pages, no more no less. separate menus for drinks and desserts are appropriate if theres enough to fill them respectively 

hunter christopher armstrong's curator insight, March 18, 2014 1:33 PM

finding the right executive chef is important for designing a quality menu. The chef should be innovative, creative, yet should still fit with the owners idea and dream for the company. A bad chef can make serious errors on the menu which can ultimately lead to the restraints demise. customers not showing interest or buying expensive plates that are priced far too low

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7 Reasons To Attend Culinary School

7 Reasons To Attend Culinary School | food | Scoop.it
When you decide to learn cooking from a top culinary school, you can do so for a variety of reasons. You have to decide if you are doing it because you want cooking to be your profession, or you simply want to learn more about your passion.

Via Sharrock
hunter christopher armstrong's insight:

Choosing wether or not youre interested in a career in the culinary field is a big decision. What you learn here cannot be applied in any other field of work. A career with culinary can earn you a great salary, shot to become a celebrity chef, being your own boss, traveling the world, trying new flavors, and above all else, teach you to cook.  

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Christien Virdell's curator insight, May 15, 2014 2:14 PM

I learned that the better the school you attend then your access to better jobs in the area is higher than if your were to attend a lower end school. I also learned that going to a culinary school helps you establish wheather your interested in culinary just for the arts or the profession.