Following the path of LinkedIn
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Following the path of LinkedIn
Following the progress of LinkedIn and its influence on the business environment
Curated by Grant Harvison
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LinkedIn's New “Galene” Search Platform Offers Broader, More Relevant ... - Search Engine Land

LinkedIn's New “Galene” Search Platform Offers Broader, More Relevant ... - Search Engine Land | Following the path of LinkedIn | Scoop.it
LinkedIn's New “Galene” Search Platform Offers Broader, More Relevant ...
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LinkedIn clobbers competitors in sales intelligence, new rankings show - VentureBeat

LinkedIn clobbers competitors in sales intelligence, new rankings show - VentureBeat | Following the path of LinkedIn | Scoop.it

According to a new ranking of sales intelligence solutions by 350 sales pros, LinkedIn Premium isn't just a source for lead intelligence it might even be the source.

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LinkedIn Takes Another Page From Klout, Intros “How You Rank” In ...

LinkedIn Takes Another Page From Klout, Intros “How You Rank” In ... | Following the path of LinkedIn | Scoop.it

LinkedIn's profile views, where you can get a quick rundown of a person's current and past professional experience, provided it's up to date, are some of the most-trafficked pages on the social network, with visitors landing ...

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Recruiting readers Why LinkedIn is morphing from a social network into an...

Recruiting readers Why LinkedIn is morphing from a social network into an... | Following the path of LinkedIn | Scoop.it

Establishing a clearer identity is crucial to LinkedIn’s future. While more than 300 million people have joined, LinkedIn’s most recent filings suggest that the number of people who log in at least once a month is probably closer to 200 million. Growth in US monthly desktop users and desktop pageviews both slipped into negative territory last year (though visitors from mobile are climbing). To many, LinkedIn is only a place to go when looking for a job. And despite LinkedIn’s exhortations to users to fill in their profiles to “100% completeness” and “endorse” each other, connections and endorsements on the network are essentially meaningless. LinkedIn needs a way to get users to come back more regularly. That’s why, over the past three years, it has morphed into a content platform.

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"Who's Viewed Your Profile" is LinkedIn's most popular feature by a long shot

"Who's Viewed Your Profile" is LinkedIn's most popular feature by a long shot | Following the path of LinkedIn | Scoop.it

The most popular LinkedIn feature has little to do with actual networking or job hunting, according to the latest research by consultant Wayne Breitbarth,...

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On An International And Mobile Push, LinkedIn Passes 300 Million Users - Marketing Land

On An International And Mobile Push, LinkedIn Passes 300 Million Users - Marketing Land | Following the path of LinkedIn | Scoop.it

On An International And Mobile Push, LinkedIn Passes 300 Million Users. LinkedIn has been making a push for more international users this year, most notably by launching a beta site in Simplified Chinese in February.

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How To Increase LinkedIn Engagement By 386% (Infographic)

How To Increase LinkedIn Engagement By 386% (Infographic) | Following the path of LinkedIn | Scoop.it
How To Increase LinkedIn Engagement By 386% (Infographic)
Business 2 Community
Increasing your LinkedIn engagement could be an important move for your career or your brands presence.
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LinkedIn Shows You Who Visits Your Profile — and Then Some

LinkedIn Shows You Who Visits Your Profile — and Then Some | Following the path of LinkedIn | Scoop.it

LinkedIn updated the "who's viewed your profile" section of its platform on Monday, adding personalized tips for how users can generate more profile views. The new layout includes more detailed analytics about which LinkedIn members visit your profile page. Now users will be able to see which industries their viewers work in, and whether or not those who view their profile share the same job title.

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LinkedIn Vs. Monster

LinkedIn Vs. Monster | Following the path of LinkedIn | Scoop.it

Turnabout is fair play. Just as Monster Worldwide took the job recruitment industry by storm a decade ago, catching recruitment firms and newspaper advertisers off guard, LinkedIn eventually turned Monster into an also-ran.

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LinkedIn Ditching 'Intro' Email App

Less than four months after LinkedIn launched its iOS email app, "Intro" is being played off the stage.

 

Intro, revealed in October, sat on top of the Apple Mail client and included an abbreviated profile bar to show a sender's picture and brief professional bio. Tapping the contact opened a more comprehensive profile, including work history, other users' recommendations, and personal connections.

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Will LinkedIn make it in China?

Will LinkedIn make it in China? | Following the path of LinkedIn | Scoop.it
Professional networking site LinkedIn Corp appears to be making preparations to start operations in China, the country with the world's largest Internet population.
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LinkedIn vs. Salesforce: Clash Of The Sales Technology Titans

LinkedIn vs. Salesforce: Clash Of The Sales Technology Titans | Following the path of LinkedIn | Scoop.it

I've been a LinkedIn fanboy for a long time, but I've since become disconnected from the mainstream as far as LinkedIn users go. I am not a headhunter, nor do I use LinkedIn to find a job. I use LinkedIn for business development purposes, to answer the perennial hustler's question: "Who do I know who knows somebody in a company that I want to do business with?"

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LinkedIn’s big bet on content – and why traditional publishers should be worried

LinkedIn’s big bet on content – and why traditional publishers should be worried | Following the path of LinkedIn | Scoop.it

If you still think LinkedIn is just a glorified online job centre then it is time to think again. Sure, more than half of its revenues – expected to hit $1.5bn for 2013 – still come from recruitment services but there has been a noticeable increase in LinkedIn’s activity around content and publishing over the past year.

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LinkedIn Announces New Job Aggregators

LinkedIn Announces New Job Aggregators | Following the path of LinkedIn | Scoop.it

With the announcement this morning that it would begin to aggregate jobs from U.S. employers, LinkedIn took a big step to building its Economic Graph, and realizing its plan to provide all the world’s open jobs to all the world’s workers.

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LinkedIn Expands Base in China - Zacks.com

LinkedIn Expands Base in China - Zacks.com | Following the path of LinkedIn | Scoop.it

LinkedIn's strategic launch of the Chinese language website tasted early success with memberships surpassing 5 million in the country.

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The LinkedIn crowd decoded

The LinkedIn crowd decoded | Following the path of LinkedIn | Scoop.it

Finding a needle in a haystack is no mean feat. Imagine, then, a haystack where each individual strand of hay is desperately trying to look like a needle.  


Such is the conundrum facing recruitment agencies and employers that use LinkedIn, the biggest online networking platform, to hire staff. The sheer weight of data, there are 300m users worldwide , is overwhelming in itself. In March, the number of LinkedIn users in the UK surpassed 15m for the first time, almost a quarter of the entire population.

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New Research: 2014 LinkedIn User Trends (And 10 Top Surprises) - Forbes

New Research: 2014 LinkedIn User Trends (And 10 Top Surprises) - Forbes | Following the path of LinkedIn | Scoop.it

How do you use LinkedIn? Chances are, your favorite uses (especially if you’re a power user) involve the off-brand ideas and innovations the company doesn’t tell you about and the majority of casual users don’t know.

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LinkedIn to let companies target members by language, location

LinkedIn to let companies target members by language, location | Following the path of LinkedIn | Scoop.it

LinkedIn to let companies target members by language, location  - LinkedIn Corp on Tuesday rolled out a new feature that allows companies to target audiences by language preference and geographical location as it seeks to grow...

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LinkedIn Faces Death by a Thousand Tiny Competitors

LinkedIn Faces Death by a Thousand Tiny Competitors | Following the path of LinkedIn | Scoop.it

LinkedIn was once known as “Facebook for business,” a simple shorthand meant to show the company had grabbed a new niche in the world of social networking.

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LinkedIn Adds Trending Content List And A Score For Companies’ Content Marketing Efforts

LinkedIn Adds Trending Content List And A Score For Companies’ Content Marketing Efforts | Following the path of LinkedIn | Scoop.it
LinkedIn is introducing some new tools for businesses hoping to attract a following with their LinkedIn content. First up, there's a content marketing score, which measures the total effectiveness of a businesses' LinkedIn content.
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LinkedIn tries to get users' attention by offering them influence - Los Angeles Times

LinkedIn tries to get users' attention by offering them influence - Los Angeles Times | Following the path of LinkedIn | Scoop.it
LinkedIn tries to get users' attention by offering them influence Los Angeles Times It's critical that LinkedIn find a way to get its 277 million users to make the professional networking service a daily habit, not just a place to periodically hunt...
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LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business | Following the path of LinkedIn | Scoop.it
Adweek LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business Adweek The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news...
Grant Harvison's insight:

“LinkedIn realized for some time it has to be relevant outside the HR community to make money,” Lieb explained. “Increasingly, it’s becoming a marketplace for thought leadership, marketing products and the marketing of companies as great places to work.”

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LinkedIn Makes Its Biggest Acquisition Yet: Bright

LinkedIn Makes Its Biggest Acquisition Yet: Bright | Following the path of LinkedIn | Scoop.it
LinkedIn announced on Thursday that it has agreed to acquire Bright, a data-focused job search service, for $120 million. The deal marks LinkedIn's largest acquisition yet.
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LinkedIn launches ‘How You’re Connected’ tool on profiles to help members introduce each other

LinkedIn launches ‘How You’re Connected’ tool on profiles to help members introduce each other | Following the path of LinkedIn | Scoop.it
LinkedIn today launched a new "How You're Connected" tool on profile pages that aims to help members introduce each other. This feature will begin rolling out to English members ...
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Facebook Is Going After LinkedIn’s Advertisers

Facebook Is Going After LinkedIn’s Advertisers | Following the path of LinkedIn | Scoop.it

Facebook is planning to allow advertisers to start targeting users based upon their employer and job title starting later this year, according to a recent blog post. The system, currently being tested and slated to roll out in March, is expected to attract job recruitment marketers, putting the social network in direct competition with LinkedIn, according to agency executives.

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