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Focus on Green Meetings & Digital Innovation
Sustainability & Social Media Strategy in the Event, Tourism and Hospitality Industry
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20 Tools for Creating and Delivering Amazing Presentations

20 Tools for Creating and Delivering Amazing Presentations | Focus on Green Meetings & Digital Innovation | Scoop.it
Got a presentation coming up? Here are 20 tools you can use to make sure it goes off without a hitch.
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Agoda.com Earth Day Survey Reveals Travelers Care About Environment But Don’t Want to Pay More to Protect it

Agoda.com Earth Day Survey Reveals Travelers Care About Environment But Don’t Want to Pay More to Protect it | Focus on Green Meetings & Digital Innovation | Scoop.it
The survey, conducted online in March, 2014, asked 57,000 Agoda.com customers how they felt about environmental efforts by hotels. While 58% of all travelers said they preferred hotels that claimed to be environmentally friendly, only 39% said they would pay an extra $10 or more per night to stay in one.

Travelers from the Netherlands, Denmark and the UK cared the least about eco-friendly hotels*. Only 35% of Danish and Dutch travelers and only 38% of UK travelers said they preferred them. They were among the least likely to want to shell out more cash, too, with 57%, 47% and 47% respectively saying they would not pay anything extra to stay in a green hotel.
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20 Sins of Exhibiting

20 Sins of Exhibiting | Focus on Green Meetings & Digital Innovation | Scoop.it
Time and time again I witness exhibitors making the same common mistakes at exhibitions. Avoid these top 20 sins of exhibiting to ensure that you maximise your investment and have the best chance of achieving your objectives from every show! 1. Not Reading the Exhibitor Manual Ensure you... Read more
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More Tips From Neal Schaffer on Using #LinkedIn to Market #Events | Cvent

More Tips From Neal Schaffer on Using #LinkedIn to Market #Events | Cvent | Focus on Green Meetings & Digital Innovation | Scoop.it

Not everyone thinks of LinkedIn when it comes to marketing events. Many still view the site strictly as an online resume or job-search tool. 

But LinkedIn is a social media platform - albeit one aimed at people looking to advance their careers - and as such, it offers excellent opportunities for marketers, particularly those looking to reach professionals. Sound like anyone you know?

 

Full article here: http://blog.cvent.com/blog/jenise-fryatt-bio/more-tips-from-neal-schaffer-on-using-linkedin-to-market-events

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20 Magnificent Social Media Tips That Will Help You Dominate Your Niche

20 Magnificent Social Media Tips That Will Help You Dominate Your Niche | Focus on Green Meetings & Digital Innovation | Scoop.it

Social media sites like Twitter and Facebook are awash with small businesses trying to market their services. With so much noise it’s imperative you find ways to stand out from the crowd in order to be noticed. 

See the infographic here: http://blog.red-website-design.co.uk/2014/08/01/20-magnificent-social-media-tips-that-will-help-you-dominate-your-niche/

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Getting Your Community to Promote Your Events

Getting Your Community to Promote Your Events | Focus on Green Meetings & Digital Innovation | Scoop.it
Learn how to leverage the one part of your event team that often gets missed: your community and network or attendees!
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COME INTERCETTARE IL TURISMO CINESE 2.0

COME INTERCETTARE IL TURISMO CINESE 2.0 | Focus on Green Meetings & Digital Innovation | Scoop.it
In questo periodo di profonda crisi economica chi non vorrebbe intercettare il maggior numero di turisti cinesi, i quali sembrano essere una vera manna scesa dal cielo? Molti paesi europei si sono organizzati in tempo e stanno già ottenendo importanti risultati. Noi, come spesso capita, non … Continua a leggere →
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Event Technology: Did 2014 Live Up to 2013's Predictions? | International Meetings Review

Event Technology: Did 2014 Live Up to 2013's Predictions? | International Meetings Review | Focus on Green Meetings & Digital Innovation | Scoop.it
In December, event tech company GenieConnect published a list of predictions for 2014. How many of those predictions came true?
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Misura le performarce del tuo profilo #LinkedIn con "Chi ha visitato il tuo profilo"

Misura le performarce del tuo profilo #LinkedIn con "Chi ha visitato il tuo profilo" | Focus on Green Meetings & Digital Innovation | Scoop.it
Non è importante sapere quante persone hanno visitato il tuo profilo LinkedIn, come non è importante il numero dei fan o di amici su Facebook, la grandezza delle cerchie di Google+ o la quantità Follo
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Marriott opens its own studio to get serious about original content marketing

Marriott opens its own studio to get serious about original content marketing | Focus on Green Meetings & Digital Innovation | Scoop.it
Marriott has announced the formation of a new global content studio—comprised of content development, production and distribution teams—dedicated to publishing, distributing and sharing digital and filmed content across film, television, online, digital and print distribution platforms. To further the company’s focus on next-generation travelers and drive new business, the studio embraces a mission to own original content marketing as both a travel company and a worldwide community.
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Crisis Management: come gestire una crisi in #Facebook (e non solo)

Crisis Management: come gestire una crisi in #Facebook (e non solo) | Focus on Green Meetings & Digital Innovation | Scoop.it

Per le principali cause che scatenano una crisi ti riporto uno studio di Burson Marsteller e Penn Schoen Berland dove vengono elencati per tipologia e frequenza i diversi motivi che generano una crisi per le aziende e nel secondo studio gli effetti che provocano le crisi ce può servire da spunto per prepararsi ad una crisi.

Continua a leggere qui: https://www.linkedin.com/pulse/article/20140930062205-42128298-crisis-management-come-gestire-una-crisi-in-facebook-e-non-solo?trk=object-title

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Your Conference Needs To Offer Transformational Learning Not Informational Learning

Your Conference Needs To Offer Transformational Learning Not Informational Learning | Focus on Green Meetings & Digital Innovation | Scoop.it

Which word describes the type of conference education sessions you prefer to attend? Pick one. Informed or transformed?

For me, I want to be more than just informed. I can be informed by reading information online. I don’t need to travel to a conference to become informed.


Via IMEX
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Ann Windham's curator insight, October 1, 9:34 PM

"TS Tech summit event transformed my trade shows and the way we do business" www.tstechsummit.com #tradeshows #meetingprofs

#eventprofs  

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Is your Facebook Strategy Successful? How to Evaluate It

Is your Facebook Strategy Successful? How to Evaluate It | Focus on Green Meetings & Digital Innovation | Scoop.it
You need Facebook Strategy or you'll end up wasting your time completely on Facebook. This article will show you how to evaluate and improve your strategy.
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Can Technology Make Your Attendees Healthier? - Plan It On a Post-It.

Can Technology Make Your Attendees Healthier? - Plan It On a Post-It. | Focus on Green Meetings & Digital Innovation | Scoop.it
What if you can make your attendees a little healthier with the use of technology? There has been an increased focus on ensuring the balance of mind, body, and soul with attendees, how can technology help each attendee healthier?
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A Scientific Guide to Writing Great Tweets: How To Get More Clicks, Retweets and Reach

A Scientific Guide to Writing Great Tweets: How To Get More Clicks, Retweets and Reach | Focus on Green Meetings & Digital Innovation | Scoop.it
Make Twitter content go further! The words, timing, frequency, formatting, hashtags, voice, tone and more that go into writing great Tweets.
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How to Improve Your #Facebook News Feed #Visibility |

How to Improve Your #Facebook News Feed #Visibility | | Focus on Green Meetings & Digital Innovation | Scoop.it
Are you tired of your posts getting buried in the Facebook news feed? This article shows how to adjust Facebook tactics to get more news feed visibility.
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A Simple Guide to Being Green vs. Greenwashing | Cvent

A Simple Guide to Being Green vs. Greenwashing | Cvent | Focus on Green Meetings & Digital Innovation | Scoop.it

It's the hospitality industry's version of trick or treat. On one hand you have venues and suppliers who truly make an effort to operate sustainably and work with planners to reduce the carbon footprint of events. On the other are organizations and vendors who give great PR speak about being "green" without truly making an effort.

How do you tell the difference between the greenwashers and the truly eco-friendly?

Continue reading here: http://blog.cvent.com/blog/kristi-sanders/a-simple-guide-to-being-green-vs-greenwashing

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BTWIC 2014, il 21 e 22 ottobre a MATERA Web Innovazione e CulturE

BTWIC 2014, il 21 e 22 ottobre a MATERA Web Innovazione e CulturE | Focus on Green Meetings & Digital Innovation | Scoop.it

BTWIC, giunto alla terza edizione consecutiva, vuole essere un appuntamento per approfondire, in Basilicata e più in generale nel Sud Italia, i temi del turismo e dell’innovazione.

Mentre rimangono invariate le prime parole che compongono l’acronimo – Basilicata Turistica: Web e Innovazione – l’ultima lettera, la ‘C’, quest’anno verrà declinata sul tema Culture [Cultura al "plurale"].

Abbiamo iniziato [BTWIC 2012] un percorso partendo dalla creatività, il solo vero asset strategico che può dare risposte alla crescita del turismo meridionale e lucano.

In BTWIC 2013 la cultura è stata al al centro di tutto:

BTWIC 2013 è stato anche un momento per raccontare le attività che l’Agenzia Promozione Territoriale della Basilicata ha realizzato e sta realizzando nel percorso Ne[x]t Tourism e raccogliere eventuali stimoli per altri progetti da realizzare insieme.

In sintesi:

uno sguardo attento sul futuro con grande attenzione alle novità, alle nuove piattaforme tecnologiche, ai nuovi luoghi social, alle nuove grammatiche digitali e alle modifiche dei comportamenti del viaggiatorela convinzione che internet e i social network costituiscano, per il travel, non solo un fondamentale momento di promozione ma anche un eccezionale strumento per fare sistema all’interno di un territorio, valorizzando risorse, competenze e idee già presenti.

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How Technology Is Upending the Meetings Industry

How Technology Is Upending the Meetings Industry | Focus on Green Meetings & Digital Innovation | Scoop.it
The discussion revolving around event technology in destination meetings has exploded in the last year among hotels and tourism bureaus trying to come to grips with the exponential growth in demand for event tech and the onslaught of new tech providers.
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Il Convention Bureau Italia apre a PCO e DMC: ecco come e con quali vantaggi le agenzie possono convenzionarsi

Il Convention Bureau Italia apre a PCO e DMC: ecco come e con quali vantaggi le agenzie possono convenzionarsi | Focus on Green Meetings & Digital Innovation | Scoop.it

Il Convention Bureau Italia, rete di imprese private costituita in estate e formata da soggetti caratterizzati territorialmente – convention bureau, alberghi, centri congressi – apre ora anche a PCO e DMC. Il comitato di gestione del bureau, recependo le osservazioni dei soci di Federcongresss&eventi, ha infatti redatto uncontratto di convenzione che, a fronte delversamento della quota annuale di 800 euro, garantisce alle agenzie servizi come il supporto nell'elaborazione di candidature internazionali, la partecipazione alle attività B2B organizzate dal bureu alla stessa quota delle imprese socie e la presenza sul portale dedicato e sul materiale promozionale.

Continua a leggere qui su Event Report: http://www.eventreport.it/stories/associazioni/101957_il_convention_bureau_italia_apre_a_pco_e_dmc_ecco_come_e_con_quali_vantaggi_le_agenzie_possono_convenzionarsi/

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Businesses on #SocialMedia: Statistics & Trends [INFOGRAPHIC] - AllTwitter

Businesses on #SocialMedia: Statistics & Trends [INFOGRAPHIC] - AllTwitter | Focus on Green Meetings & Digital Innovation | Scoop.it
Businesses on Social Media: Statistics & Trends [INFOGRAPHIC]
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10 mobile #Apps your #Event attendees will love

10 mobile #Apps your #Event attendees will love | Focus on Green Meetings & Digital Innovation | Scoop.it

Take a look at our list of app recommendations for the modern business traveler
Your invitees are confirmed, speakers are booked, venues are arranged. It time to engage a bit with your attendees and provide them with useful information on the event website. What about a list of mobile apps that they can use before, during and after the meeting.

Here a list of some nice suggestions with essential and funny mobile apps that you can recommend to your attendees. (list made by Azavista)

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10 Things Nobody Tells You About Google AdWords

10 Things Nobody Tells You About Google AdWords | Focus on Green Meetings & Digital Innovation | Scoop.it
While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about. After all, Google AdWords is the ever popular advertising platform - or is it?

 

Continue reading here: http://www.entrepreneur.com/article/237808?newsletter=true

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I musei si scoprono social ma l'Italia resta indietro

I musei si scoprono social ma l'Italia resta indietro | Focus on Green Meetings & Digital Innovation | Scoop.it

Nonostante le nostre strutture siano tra le più visitate del mondo, sfruttano pochissimo le potenzialità della comunicazione sociale sul web. 

Continua a leggere qui: http://www.repubblica.it/tecnologia/2014/09/18/news/musei_social_italia_mondo-95826305/

 

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@Airbnb planning a tours and city experiences service #Airbnb lancia il programma escursioni in città

@Airbnb planning a tours and city experiences service #Airbnb lancia il programma escursioni in città | Focus on Green Meetings & Digital Innovation | Scoop.it

"Airbnb, the online spare room rental service, is preparing to branch out into new areas of travel including an online marketplace to allow locals to sell tours and other experiences in their city."


Via Julien Dos Reis Pedro, ALBERTO CORRERA
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Panos Fotiadis's curator insight, October 1, 3:09 AM

the shape of things to come ...?

Puerto Rico Revealed's curator insight, October 1, 12:35 PM

#airbnb is a force to look out for in the travel industry.  I'm wondering once they get a forum ala Trip Advisor how much dent they can make.