Focus on Green Meetings & Digital Innovation

Quest’anno il Salone del Gusto e Terra Madre sono, per la prima volta, una cosa sola. Un evento storico per Slow Food, Torino, il Piemonte e tutti i visitatori, professionisti e appassionati del cibo e di tutte le sue sfumature. Ecco il più grande appuntamento mondiale dell'universo food

Continua a leggere: http://temi.repubblica.it/d-salone-del-gusto-torino2012/2012/09/18/salone-del-gusto-terra-madre/

Companies adding a give-back component to their incentive programs find that it quickly becomes an institution.

After several difficult years of program cuts, corporate social responsibility is not only back on incentive agendas but growing as companies discover the benefits. A recent white paper published by the Incentive Marketing Association’s Performance Improvement Council found that increasing numbers of incentive travel programs are successfully incorporating CSR activities that aid the community being visited. In addition, the paper cited examples of how, once companies introduce CSR, the efforts tend to grow. “It becomes an institution, with everyone from the CEO on down supporting it,” said Scott Siewart, vice president of sales, USMotivation.

Full article here: http://meetingsnet.com/green-meetingscsr/csr-and-incentives-building-company-tradition

UNWTO initiated in 2011 a campaign to promote the adherence of private tourism enterprises and associations to the Global Code of Ethics for Tourism.

A special focus on social, cultural and economic issues within the framework of sustainable tourism is one of the main objectives of the Private Sector Commitment to the Code.

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Several hotels in the UAE have launched sustainable hospitality measures to protect the environment preserve local culture and reduce their carbon footprint reports Suchitra Bajpai Chaudhary...

Technology seems to be permeating all aspects of hospitality, tourism and the meetings profession and now, we are beginning to see technological advances move into venues. Hotels and other meeting venues are integrating technology into the guest experience in creative and cutting edge ways.

Mobile technology is one of the biggest technology trends in general so it is no surprise that many of the advances that we are seeing in technology relating to venues and those who use the venue include a mobile component.

Full article here: http://hotelexecutive.com/business_review/3221/ivenue-how-meeting-venues-are-using-mobile-technology

L'edizione 2012 di TTG Incontri è stata sicuramente quella con la maggiore partecipazione via web: lo testimoniano i 1499 tweet inviati sull'hashtag ufficiale TTG2012 e la presenza al quarto posto tra i trending topic Italia del 18 ottobre.

Lo confermano i 23.947 utenti unici che si sono collegati a ttgincontri.it nella settimana di fiera per iscriversi, consultare il programma e seguire i TTG Forum, per la prima volta in streaming web.

Continua a leggere: http://www.ttgitalia.com/stories/webtourism/81189_ttg2012_la_fiera_vissuta_sul_web_raccolta_in_un_tweetbook/

Paris. Milan. New York. London. Some of the world’s greatest cities are home to the world’s fashion heartbeat. Each year, annual Fashion Weeks are held around the globe where emerging and established designers showcase their creative flair.

But there is a different kind of fashion event springing up and it is one that celebrates style and sustainability. If you love high fashion but also care about the environment and ethical practice, you need to know about the Top 5 International Eco Fashion Events.

.Timberland rivede la strategia di comunicazione e lancia “Earthkeepers On The Road. Storie di gente fuori”. Il progetto, volto a comunicare ai clienti l’anima green del brand outdoor e il suo impegno a favore della sostenibilità ambientale, rappresenta il primo programma d’interazione a 360 gradi con i consumatori e riguarderà campagne stampa, iniziative in-store e tutto l’universo on-line, inclusi i social network.

Continua a leggere: 

http://www.pambianconews.com/timberland-scommette-sulla-sostenibilita-digital/

We have a client in the travel insurance industry that does an amazing job leveraging social media to grow their business. By becoming a great destination of travel news and advice, they’ve continued to increase growth. Led by Bryant Tutterow and Muhummad Yasin, we’ve been amazed at how streamlined and productive their team has been in such a highly regulated market.

Social networks and user reviews can have a profound impact on the booking decisions of website visitors looking for anything from leisure or business trips to dinner reservations. From the Monetate Infographic: Using Social Networks to Influence Travel and Hospitality Bookings

Read more: http://www.marketingtechblog.com/social-marketing-travel-hospitality/#ixzz29eJ1x0bP

Italy’s hotels are second only to those of France in Europe in terms of environmental sustainability, with 83% of hoteliers stating that they have implemented one or more measures to reduce their environmental impact.

And it is right that this news should come as a surprise, since almost half do not tell their customers about their green credentials in any way.

Read Full article here:http://ow.ly/eohc3

I counted ten full-time staff needed to create the remote component of this amazing event, which delivered an impressive participative and immersive remote audience experience.

1 Virtual Event Design Consultant / Project Manager
1 Virtual Emcee: The Host of the Remote Broadcast
1 Tech Director: Calls the show, video camera shots and switches
1 Twitter Moderator: Captures questions, comments and ideas from the audience
1 Soundbyte Tweeter: Tweets Out Speaker highlights under the event’s Twitter ID
1 Main Session Cameraman
1 Studio Cameraman
1 Mediasite Tech: Manages video, audio and VGA feeds going into Mediasite system
1 A/V Tech: Manages the House signals
1 A/V Tech: Manages the Video and Audio Switches for Remote Audience

Read full article here: 

http://www.conferencesthatwork.com/index.php/event-design/2010/09/wondering-about-the-cost-of-hybrid-events/