Now that you have returned from an event how do you continue the conversation using social media? This infographic and post shows you 5 easy ways to maintain your presence with social selling techniques.
User-generated content is so hot right now. Researchers have found that today’s consumer is less swayed by owned media, and more influenced by real people.
In fact, 92% of consumers trust recommendations from friends and family and 70% trust online reviews, while the vast majority view paid online advertising with deep suspicion. The solution for marketing your brand with all the believability of a real person is simple: Actively collect and utilize user-generated content.
For decades, all it took for a hotel to host meetings and events was a ballroom, an overhead projector, and a catering kitchen.
That changed dramatically with the new century, which brought not only the widespread use of personal computers and cell phones but a new generation of business people for whom face-to-screen communication and multi-gadget multitasking comes second nature.
In the spirit of collaboration and sharing, we feature an article from Sam Marquit, entrepreneur, home improvement specialist/enthusiast and part time blogger. As an independent contractor with a passion for sustainability, Sam reached out to share some insights here on Fighting Good Fights.
“Eco-Friendly Travel Solutions for a Better Planet
With new organizations ranging from the Ritz-Carlton to The Palazzo, there are more options than ever before in the field of sustainability. These innovative practices and products can help lower carbon emissions and reduce the impact we have on the environment. As a construction contractor, I have been involved in designing and creating several of these eco-friendly structures.
Every company, regardless of size, requires multiple tools to understand the performance of its website, happiness of its customers and gain key context from competitors. Here are 11 tools to help you gather that important data.
Al pari del Revenue Management la Brand Reputation è uno degli argomenti dove vengono concentrate una cosi alta mole di sciocchezze da renderlo davvero stucchevole.
Tralascio il giudizio su fornitori che partendo dall' offerta di monitoraggio delle recensioni on line , sono arrivati addirittura a voler (stra)parlare di gestione alberghiera. Materia, a loro sconosciuta che hanno la " presunzione " di insegnare.
Hai deciso che era l'ora di far approdare la tua impresa anche qui, ti sei creato un account e hai iniziato a seguire un po' di persone e a twittare un paio di cose. Il vuoto. Ti seguono in pochi e soprattutto, ti si filano in due.
For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. Here is a simple guide to paid, earned and owned media.
A brand is essentially the sum of what people say about it. We’re connected and social now. And that’s not all. We’re hypercritical, hyperactive and so hyper-online, we’re barely offline when we sleep.