Focus on Digital Strategy & Sustainable Events
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Malta Tourism Authority Italia : Al via i contributi per i meeting associativi

Malta Tourism Authority Italia : Al via i contributi per i meeting associativi | Focus on Digital Strategy & Sustainable Events | Scoop.it

Malta Tourism Authority Italia lancia una campagna promozionale interamente dedicata alla meeting industry non solo con proposte e micro sito dedicati, ma anche con agevolazioni economiche per i meeting associativi che si svolgeranno nel 2013 nella destinazione.



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Focus on Digital Strategy & Sustainable Events
Social Media Strategy and Communication - Sutainability in the Meeting & Event Industry
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Download Your Epic #EventMarketing Template - Eventbrite Australia Blog

Download Your Epic #EventMarketing Template - Eventbrite Australia Blog | Focus on Digital Strategy & Sustainable Events | Scoop.it
All sold-out events start with a great idea…and a strong event marketing strategy. However you’ll also need to translate that strategy into a blow-by-blow tactical roadmap to success, and this is where a template comes in handy. We’ve taken 16 popular and effective marketing tactics and laid them out in a sample 16-week event calendar (see …
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Friday Buzz: Tracking the Emotions of Meeting Attendees

Friday Buzz: Tracking the Emotions of Meeting Attendees | Focus on Digital Strategy & Sustainable Events | Scoop.it
In the near future, technology may help you gauge your attendees’ emotions right in the moment. Also: Why you should stop micromanaging and learn to delegate.
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An Introduction to The Event Planning Cycle - Eventbrite UK Blog

An Introduction to The Event Planning Cycle - Eventbrite UK Blog | Focus on Digital Strategy & Sustainable Events | Scoop.it
Check out this infographic showing the typical event planning cycle - and lots of resources to help you with each stage!
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Facebook at Work, il lancio è previsto per il 10 ottobre a Londra

Facebook at Work, il lancio è previsto per il 10 ottobre a Londra | Focus on Digital Strategy & Sustainable Events | Scoop.it

"Facebook prova ad estendere il suo raggio d’azione preparandosi a lanciare una piattaforma rivolta a business dal nome Facebook at Work. E oggi si sa che il lancio ufficiale avverrà il prossimo 10 ottobre 2016 a Londra. Zuckerberg lancia la sfida a piattaforme come LinkedIn o Slack e non sarà certo facile... "

Continua a leggere qui http://www.franzrusso.it/condividere-comunicare/facebook-at-work-lancio-10-ottobre-2016-londra/

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A Marketer's Guide to Snapchat for Business

A Marketer's Guide to Snapchat for Business | Focus on Digital Strategy & Sustainable Events | Scoop.it
Learn how to expand your brand and get your business started on Snapchat.
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The Complete Guide to Audience Engagement - Eventbrite UK Blog

The Complete Guide to Audience Engagement - Eventbrite UK Blog | Focus on Digital Strategy & Sustainable Events | Scoop.it
We’ve worked with 8 widely recognised experts in technology, event planning and experiential marketing to create a complete guide to audience engagement.
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L’importanza del portoghese per il marketing del turismo dal Brasile

L’importanza del portoghese per il marketing  del turismo dal Brasile | Focus on Digital Strategy & Sustainable Events | Scoop.it
Fare marketing del turismo per conquistare fette di mercato dal Brasile e l'importanza di conoscere il portoghese
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Take These Steps to Get Better Feedback from Your Workshop Attendees

Take These Steps to Get Better Feedback from Your Workshop Attendees | Focus on Digital Strategy & Sustainable Events | Scoop.it
Honest, constructive feedback from your workshop attendees is crucial to making it even better in the future. Here's how to get - and use - that feedback.
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The 15 Best New Apps for Event Planners

The 15 Best New Apps for Event Planners | Focus on Digital Strategy & Sustainable Events | Scoop.it
Clear out those old useless apps and make way for some shiny new ones! Here are the 15 most useful new apps for event planners that you should download now!
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Pokémon Go, Amazon Dash, and the Future of User Interaction

Pokémon Go, Amazon Dash, and the Future of User Interaction | Focus on Digital Strategy & Sustainable Events | Scoop.it

Sustainable success requires the right touch; sustainable digital success requires the right touchpoints. Already the fastest-growing mobile game in US history, Pokémon Go’s astonishing popularity highlights how profoundly touchpoints — any interaction between your customer and your offer — define and design user experience. Much of Go’s global appeal comes from an augmented reality sensibility that literally and figuratively transforms real-world environments into digital playgrounds. Touchpoints brilliantly coalesce into “touch surfaces” and “touch constellations.”


Continue reading here: http://ow.ly/qld1302oE8c

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Divertente e sostenibile. Assegnata al Tocatì la certificazione ISO 20121

Divertente e sostenibile. Assegnata al Tocatì la certificazione ISO 20121 | Focus on Digital Strategy & Sustainable Events | Scoop.it

Tocatì, Festival Internazionale dei Giochi in Strada organizzato da Associazione Giochi Antichi (Aga) e dal Comune di Verona, nell’edizione 2015 ha ottenuto la certificazione internazionale ISO 20121 per la gestione sostenibile degli eventi. 


Continua a leggere qui: http://bit.ly/2ailiUs



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Content Audits: What Are They, and How Do They Help You?

Content Audits: What Are They, and How Do They Help You? | Focus on Digital Strategy & Sustainable Events | Scoop.it
What are content audits, and how do they help your business? Find out in this in depth article about auditing your website content, on the Level343 blog.
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The Most Innovative Green Exhibit Ideas

The Most Innovative Green Exhibit Ideas | Focus on Digital Strategy & Sustainable Events | Scoop.it
When designing an exhibit booth most of us think brand impact first. Environmental impacts are rarely top of mind. But what if your booth could use sustainability as a tool to build your brand, attracting new customers or members and building affinity among existing ones?
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Is Your Event Tech Smarter than a Fourth Grader?

Is Your Event Tech Smarter than a Fourth Grader? | Focus on Digital Strategy & Sustainable Events | Scoop.it
A grade-school teacher tests iPad-based meeting technology’s ability to grab her students’ attention and better facilitate their learning.
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How Marriott’s Doing Things Differently and Digitally in China | Jing Daily

How Marriott’s Doing Things Differently and Digitally in China | Jing Daily | Focus on Digital Strategy & Sustainable Events | Scoop.it
“What we’re most proud of is how we have utilized the social platform WeChat — China’s most popular messaging app — to make guests’ lives easier.”
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Run More Efficient Meetings: 15 Tools for Shared Agendas, Minutes, and Scheduling

Run More Efficient Meetings: 15 Tools for Shared Agendas, Minutes, and Scheduling | Focus on Digital Strategy & Sustainable Events | Scoop.it

Meetings are a great way to get your team on the same page, discuss ideas, and plan for the future. They can also be a tremendous waste of time, taking up 31 hours of your work time per month on average. That's why we tend to daydream, do other work, or even fall asleep during meetings. They're a necessary evil—and we're not even sure they're necessary in the first place. Instead, meetings should be an effective use of everyone's time, that one chance you have to push the agenda forward and make sure everyone has what they need to do their best work. That requires meetings that fit everyone's schedules, are well planned, and include actionable minutes so the meeting isn't forgotten as soon as it's finished. These tools will help turn your meetings into productive sessions, ones that take up less time and get more accomplished...


Continue reading here: http://ow.ly/1BQp3057FPQ

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The Real Scoop on Content Curation [vid]

The Real Scoop on Content Curation [vid] | Focus on Digital Strategy & Sustainable Events | Scoop.it

Content curation is one of the easiest most fun I’ve had when creating a marketing strategies. It helps when you see positive results. Oo I bet you’re saying I’ve gone over the edge by suggesting using content curation in a marketing strategy. Well color me blind. Been wanting to use that in a post, and when I found the rainbow umbrella image it was destined. What Content Curation is NOT Let’s start by saying content curation is NOT content aggregation. Each methodology, discipline, practice, whatever you want to call it, has it’s place and role in the world of strategizing for maximum results in a content marketing campaign. But what most people tend to forget or add time for during their busy day is taking the time to listen, watch, and observe everything around you. We’re all in such a hurry. Look I know you’re guilty, so don’t even go there, I’m sure a lot of you RT stuff because it’s from a “famous” person, or because you liked it (without reading it), maybe someone asked you to, I can think of a hundred and one reasons why I share, RT, G+ in a day. The only thing that saves most of us from pissing off a few hours a day is we have to stick to a strategy, a plan, and the ultimate goal...


Continue reading here: http://bit.ly/2d1lBY4

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Turismo Italia e disruption delle statistiche.

Turismo Italia e disruption delle statistiche. | Focus on Digital Strategy & Sustainable Events | Scoop.it

Il Think tank Ambrosetti in questo interessante studio propone una vera “disruption”. Il Global Attractiveness Index migliora il posizionamento dell’ Italia nelle statistiche internazionali. E per il Turismo? 

Continua a leggere qui http://ow.ly/vrfU304B8BC

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How to attract more participants

How to attract more participants | Focus on Digital Strategy & Sustainable Events | Scoop.it
Strategies to attract more attendees when your event marketing efforts don't seem to be paying off.
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The New Rules of Event Sponsorships

The New Rules of Event Sponsorships | Focus on Digital Strategy & Sustainable Events | Scoop.it
The only guide you need to securing high-value event sponsorships by utilising the latest tools, techniques and taking a data-driven approach.
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Working Event Sustainability into Your Pre-con

Working Event Sustainability into Your Pre-con | Focus on Digital Strategy & Sustainable Events | Scoop.it
Planners get their name sake through planning. In the pre-planning stages, it is paramount to make their event sustainability a priority.
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The 25 Best Tourism Websites in the World in 2016

The 25 Best Tourism Websites in the World in 2016 | Focus on Digital Strategy & Sustainable Events | Scoop.it

Choosing the world's best tourism websites is more difficult in 2016 than it was the last time we picked our favorites in late 2013, but that's not because there are so many better online experiences today in the destination marketing world. It’s more challenging because tourism bureaus are all simplifying their websites on the front-end. The best sites are adopting a similar full-width modular design, flat architecture, and streamlined navigation structure due to the demand for speed and efficiency on mobile.

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8 Facebook New Features to Boost Your Marketing Success!

8 Facebook New Features to Boost Your Marketing Success! | Focus on Digital Strategy & Sustainable Events | Scoop.it
Facebook updates its features often. For Facebook marketing success, you should incorporate some of the Facebook new features into your marketing strategy.
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Three Rules For Holding Virtual Meetings That People Don't Hate

Three Rules For Holding Virtual Meetings That People Don't Hate | Focus on Digital Strategy & Sustainable Events | Scoop.it
Scrap your conference call dial-in number. You won't be needing it anymore.
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