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Record numbers of Copenhagen hotels go green: Wonderful Copenhagen!

Record numbers of Copenhagen hotels go green: Wonderful Copenhagen! | Focus on Green Meetings & Digital Innovation | Scoop.it

COPENHAGEN, Denmark—Hoteliers in the capital of Denmark are letting their green flags fly as they emerge on the front lines of sustainability in the global hotel industry.

According to Danish hotel, restaurant and tourism trade association, HORESTA, 65% of Copenhagen’s hotel rooms, representing nearly half the city’s supply, have a globally recognized eco rating such as Green Key.

 

Head of HORESTA’s environment department, Mikal Holt Jensen, said these figures establish the city as an incontestable green tourism pioneer on a national, Scandinavian and international stage.

“Twenty-five percent of Danish hotels have an eco-label compared to 46% of Copenhagen hotels. It is mostly the bigger hotels that are green,” he said.

 

Read full article here: http://www.hotelnewsnow.com/Articles.aspx/9256/Record-numbers-of-Copenhagen-hotels-go-green

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Kim Truong's curator insight, April 10, 2015 6:10 AM

This article is about the record numbers of Copenhagen hotels go green. In my opinion, this is a good sign for the hotel industry as well as environment. It shows that hoteliers of Denmark have been emerging on the front lines of sustainability in the global hotel industry. From the reports of Danish hotel, restaurant and tourism trade association, HORESTA, 65% of Copenhagen’s hotel rooms, representing nearly half the city’s supply, have a globally recognized eco rating such as Green Key. In fact, the number of environmentally certified rooms increased from 8% of hotel rooms at the end of 2008 to 51% at the end of 2009. This means that there is a very great emphasis here on environmental awareness (Jankoviċ & Krivačiċ, 2014). Indeed, providing with sustainable behaviours is considered a vital way to increase the awareness of employees and customers so that employees or clients act in an environmentally responsible way when selecting hotels (Hays & Ozretić-Došen, 2014). Green hotels are becoming a hot topic in the hotel and resort industry. By focusing on the environment, hotels also highlight the importance of guests' health. I think hotel industry should take the lead in raising awareness in relation to sustainability by using environmentally-friendly products and green signs in hotel rooms, website and hall. 

 

 

Hays, D., & Ozretić-Došen, Đ. (2014). Greening Hotels - Building Green Values into Hotel Services. Tourism & Hospitality Management, 20(1), 85-102.

Jankoviċ, S., & Krivačiċ, D. (2014). Environmental Accounting as Perspective for Hotel Sustainability: Literature Review. Tourism & Hospitality Management, 20(1), 103-120.

 

 

 

Duy (Jesse) Duc Nguyen's curator insight, April 27, 2015 10:36 PM

This is a very good trend when nowadays sustainability and environment are more concerned in the hotel industry. Going green of some hotels shows their awareness about the environment and also the respect about the guests. Therefore, becoming friendly to the environment will attract more customers rather than providing them big rooms or high technology.

In my opinion, the world hotel industry should take sustainability into account more seriously since it is about both the environment and guests. They should bring it into the star rating system to require a hotel that wants to achieve more stars. It will ensure that every hotel and resort is friendly and cares about the environment.

In the future, I think green hotel will be a main topic for some hotels that focus on the environment, medication and guest health. This could lead to the result that the environment friendliness will be the first concern when people want to operate a hotel and also the first concern when a guest chooses a business or hotel.

Will Guest's curator insight, May 4, 2015 9:32 PM

 Record numbers of Copenhagen hotels go green

Sustainability can be perceived in many different ways, I’ve chosen to discuss this article because of its significance to the environments sustainability. It is discussed that HORESTA, which has 65% of Copenhagen’s hotel rooms, have a globally recognised eco rating such as Green Key, with a representation of over half of the city this is significant as well over half the city’s hotels are environmentally responsible and the city’s resources are being used very well. I find this article extremely impressive and the information inside of it excellent. Globally, the hotel and resort industry needs to take a leaf out of Copenhagen’s book. The ability to become and remain environmentally responsible is a very prevalent issue at the moment and has substantial ethical importance to many people. Practices used by these hotels are for example, products and services that are locally perceived as environmentally friendly, a higher recognition of the importance to use the resources surrounding the hotels more responsibly, and a overall attempt to reduce the industries carbon omission all areas of high importance. Although short term environmentally responsible hotels are more expensive, it is estimated that long term, the financial benefits of different practices will be significant.

Focus on Green Meetings & Digital Innovation
Sustainability & Social Media Strategy in the Event, Tourism and Hospitality Industry
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The Real Scoop on Content Curation [vid]

The Real Scoop on Content Curation [vid] | Focus on Green Meetings & Digital Innovation | Scoop.it

Content curation is one of the easiest most fun I’ve had when creating a marketing strategies. It helps when you see positive results. Oo I bet you’re saying I’ve gone over the edge by suggesting using content curation in a marketing strategy. Well color me blind. Been wanting to use that in a post, and when I found the rainbow umbrella image it was destined. What Content Curation is NOT Let’s start by saying content curation is NOT content aggregation. Each methodology, discipline, practice, whatever you want to call it, has it’s place and role in the world of strategizing for maximum results in a content marketing campaign. But what most people tend to forget or add time for during their busy day is taking the time to listen, watch, and observe everything around you. We’re all in such a hurry. Look I know you’re guilty, so don’t even go there, I’m sure a lot of you RT stuff because it’s from a “famous” person, or because you liked it (without reading it), maybe someone asked you to, I can think of a hundred and one reasons why I share, RT, G+ in a day. The only thing that saves most of us from pissing off a few hours a day is we have to stick to a strategy, a plan, and the ultimate goal...


Continue reading here: http://bit.ly/2d1lBY4

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An Introduction to The Event Planning Cycle - Eventbrite UK Blog

An Introduction to The Event Planning Cycle - Eventbrite UK Blog | Focus on Green Meetings & Digital Innovation | Scoop.it
Check out this infographic showing the typical event planning cycle - and lots of resources to help you with each stage!
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Facebook at Work, il lancio è previsto per il 10 ottobre a Londra

Facebook at Work, il lancio è previsto per il 10 ottobre a Londra | Focus on Green Meetings & Digital Innovation | Scoop.it

"Facebook prova ad estendere il suo raggio d’azione preparandosi a lanciare una piattaforma rivolta a business dal nome Facebook at Work. E oggi si sa che il lancio ufficiale avverrà il prossimo 10 ottobre 2016 a Londra. Zuckerberg lancia la sfida a piattaforme come LinkedIn o Slack e non sarà certo facile... "

Continua a leggere qui http://www.franzrusso.it/condividere-comunicare/facebook-at-work-lancio-10-ottobre-2016-londra/

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Turismo Italia e disruption delle statistiche.

Turismo Italia e disruption delle statistiche. | Focus on Green Meetings & Digital Innovation | Scoop.it

Il Think tank Ambrosetti in questo interessante studio propone una vera “disruption”. Il Global Attractiveness Index migliora il posizionamento dell’ Italia nelle statistiche internazionali. E per il Turismo? 

Continua a leggere qui http://ow.ly/vrfU304B8BC

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How to attract more participants

How to attract more participants | Focus on Green Meetings & Digital Innovation | Scoop.it
Strategies to attract more attendees when your event marketing efforts don't seem to be paying off.
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The New Rules of Event Sponsorships

The New Rules of Event Sponsorships | Focus on Green Meetings & Digital Innovation | Scoop.it
The only guide you need to securing high-value event sponsorships by utilising the latest tools, techniques and taking a data-driven approach.
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Working Event Sustainability into Your Pre-con

Working Event Sustainability into Your Pre-con | Focus on Green Meetings & Digital Innovation | Scoop.it
Planners get their name sake through planning. In the pre-planning stages, it is paramount to make their event sustainability a priority.
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The 25 Best Tourism Websites in the World in 2016

The 25 Best Tourism Websites in the World in 2016 | Focus on Green Meetings & Digital Innovation | Scoop.it

Choosing the world's best tourism websites is more difficult in 2016 than it was the last time we picked our favorites in late 2013, but that's not because there are so many better online experiences today in the destination marketing world. It’s more challenging because tourism bureaus are all simplifying their websites on the front-end. The best sites are adopting a similar full-width modular design, flat architecture, and streamlined navigation structure due to the demand for speed and efficiency on mobile.

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8 Facebook New Features to Boost Your Marketing Success!

8 Facebook New Features to Boost Your Marketing Success! | Focus on Green Meetings & Digital Innovation | Scoop.it
Facebook updates its features often. For Facebook marketing success, you should incorporate some of the Facebook new features into your marketing strategy.
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Three Rules For Holding Virtual Meetings That People Don't Hate

Three Rules For Holding Virtual Meetings That People Don't Hate | Focus on Green Meetings & Digital Innovation | Scoop.it
Scrap your conference call dial-in number. You won't be needing it anymore.
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Come si usa Snapchat - Il Post

Come si usa Snapchat - Il Post | Focus on Green Meetings & Digital Innovation | Scoop.it
Una guida per negati, anziani e curiosi che vogliono farsi un'idea del social network dove tutto è temporaneo
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#Turismo #digitale, per accelerare necessario un piano operativo

#Turismo #digitale, per accelerare necessario un piano operativo | Focus on Green Meetings & Digital Innovation | Scoop.it
Turismo digitale, per accelerare necessario un piano operativo Nonostante la disponibilità di un piano strategico già dal 2014, i progressi sulla digitalizzazione del settore turistico sono ancora troppo lenti. La valutazione che se ne trae è che dal piano strategico non sia stato derivato ancora un piano operativo organico
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How Marriott’s Doing Things Differently and Digitally in China | Jing Daily

How Marriott’s Doing Things Differently and Digitally in China | Jing Daily | Focus on Green Meetings & Digital Innovation | Scoop.it
“What we’re most proud of is how we have utilized the social platform WeChat — China’s most popular messaging app — to make guests’ lives easier.”
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Run More Efficient Meetings: 15 Tools for Shared Agendas, Minutes, and Scheduling

Run More Efficient Meetings: 15 Tools for Shared Agendas, Minutes, and Scheduling | Focus on Green Meetings & Digital Innovation | Scoop.it

Meetings are a great way to get your team on the same page, discuss ideas, and plan for the future. They can also be a tremendous waste of time, taking up 31 hours of your work time per month on average. That's why we tend to daydream, do other work, or even fall asleep during meetings. They're a necessary evil—and we're not even sure they're necessary in the first place. Instead, meetings should be an effective use of everyone's time, that one chance you have to push the agenda forward and make sure everyone has what they need to do their best work. That requires meetings that fit everyone's schedules, are well planned, and include actionable minutes so the meeting isn't forgotten as soon as it's finished. These tools will help turn your meetings into productive sessions, ones that take up less time and get more accomplished...


Continue reading here: http://ow.ly/1BQp3057FPQ

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A Marketer's Guide to Snapchat for Business

A Marketer's Guide to Snapchat for Business | Focus on Green Meetings & Digital Innovation | Scoop.it
Learn how to expand your brand and get your business started on Snapchat.
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The Complete Guide to Audience Engagement - Eventbrite UK Blog

The Complete Guide to Audience Engagement - Eventbrite UK Blog | Focus on Green Meetings & Digital Innovation | Scoop.it
We’ve worked with 8 widely recognised experts in technology, event planning and experiential marketing to create a complete guide to audience engagement.
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L’importanza del portoghese per il marketing del turismo dal Brasile

L’importanza del portoghese per il marketing  del turismo dal Brasile | Focus on Green Meetings & Digital Innovation | Scoop.it
Fare marketing del turismo per conquistare fette di mercato dal Brasile e l'importanza di conoscere il portoghese
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Take These Steps to Get Better Feedback from Your Workshop Attendees

Take These Steps to Get Better Feedback from Your Workshop Attendees | Focus on Green Meetings & Digital Innovation | Scoop.it
Honest, constructive feedback from your workshop attendees is crucial to making it even better in the future. Here's how to get - and use - that feedback.
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The 15 Best New Apps for Event Planners

The 15 Best New Apps for Event Planners | Focus on Green Meetings & Digital Innovation | Scoop.it
Clear out those old useless apps and make way for some shiny new ones! Here are the 15 most useful new apps for event planners that you should download now!
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Pokémon Go, Amazon Dash, and the Future of User Interaction

Pokémon Go, Amazon Dash, and the Future of User Interaction | Focus on Green Meetings & Digital Innovation | Scoop.it

Sustainable success requires the right touch; sustainable digital success requires the right touchpoints. Already the fastest-growing mobile game in US history, Pokémon Go’s astonishing popularity highlights how profoundly touchpoints — any interaction between your customer and your offer — define and design user experience. Much of Go’s global appeal comes from an augmented reality sensibility that literally and figuratively transforms real-world environments into digital playgrounds. Touchpoints brilliantly coalesce into “touch surfaces” and “touch constellations.”


Continue reading here: http://ow.ly/qld1302oE8c

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Divertente e sostenibile. Assegnata al Tocatì la certificazione ISO 20121

Divertente e sostenibile. Assegnata al Tocatì la certificazione ISO 20121 | Focus on Green Meetings & Digital Innovation | Scoop.it

Tocatì, Festival Internazionale dei Giochi in Strada organizzato da Associazione Giochi Antichi (Aga) e dal Comune di Verona, nell’edizione 2015 ha ottenuto la certificazione internazionale ISO 20121 per la gestione sostenibile degli eventi. 


Continua a leggere qui: http://bit.ly/2ailiUs



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Content Audits: What Are They, and How Do They Help You?

Content Audits: What Are They, and How Do They Help You? | Focus on Green Meetings & Digital Innovation | Scoop.it
What are content audits, and how do they help your business? Find out in this in depth article about auditing your website content, on the Level343 blog.
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The Most Innovative Green Exhibit Ideas

The Most Innovative Green Exhibit Ideas | Focus on Green Meetings & Digital Innovation | Scoop.it
When designing an exhibit booth most of us think brand impact first. Environmental impacts are rarely top of mind. But what if your booth could use sustainability as a tool to build your brand, attracting new customers or members and building affinity among existing ones?
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3 ways IoT is already making cities smarter

3 ways IoT is already making cities smarter | Focus on Green Meetings & Digital Innovation | Scoop.it
Cities across the nation and the world are using sensors and smart devices to transform every sector of public service.
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