As the increase of green organization issue, Thailand Convention & Exhibition Bureau (TCEB) and Thai MICE players attempt to launch campaign called "Green Meetings Campaign" with the aim of promoting environmental responsibility. In addition, TCEB and Thai's MICE players, initiated Green Meetings Campaign as a marketing ploy to attract oversea MICE Business to organize meetings and events with unique, responsible tourism activities, as well as to experience Thai culture and hospitality.
As well as, TCEB launches 'Green Survey' to collect up-to-date information. This is to demonstrate innovative efforts to significantly minimize the environmental impacts of players in MICE industry. Subsequently, TCEB and TEI (Thailand Environmental Institute) use information from green survey apply to Green Meetings Guideline.