Focus in business
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Rescooped by Carolyn Williams from Leadership and Management
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Three ways to deliver future-focused digital advertising

Three ways to deliver future-focused digital advertising | Focus in business | Scoop.it
Columnist Alex LePage explains how marketers can keep abreast of changing consumer behavior and take advantage of the tools at hand to ensure a bright future for digital advertising.
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How old banks are learning from a new breed of tech start-ups - BBC News

How old banks are learning from a new breed of tech start-ups - BBC News | Focus in business | Scoop.it
As tech start-ups muscle in to financial services, banks are realising they have to team up or risk being marginalised in the new mobile economy.
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Rescooped by Carolyn Williams from Social Media Strategies
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How to Use Analytics to Increase Instagram Engagement

How to Use Analytics to Increase Instagram Engagement | Focus in business | Scoop.it
I'm going to share some solid tips to increase Instagram engagement with analytics. Nothing is super complicated, it just takes time and some work.

Via malek, John van den Brink, Ivo Nový
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malek's curator insight, February 8, 7:08 PM

• How to create an Instagram strategy
• Track your biggest supporters
• Easy-to-use daily and weekly Instagram admin task list

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8 Top Game-Changing Online Marketing Trends to Watch out for in 2016

8 Top Game-Changing Online Marketing Trends to Watch out for in 2016 | Focus in business | Scoop.it

World on online marketing is set to undergo a binding in the coming year. See the top game-changing trends that are set to dominate strategies in 2016.


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The 15 most influential business books of 2015

The 15 most influential business books of 2015 | Focus in business | Scoop.it
This year's must-reads from top journalists, economists, and academics.

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Rescooped by Carolyn Williams from Social Media Strategies
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How To Make Your Tweets More Shareable

How To Make Your Tweets More Shareable | Focus in business | Scoop.it
Whether it is for personal fulfillment or commercial purposes, many seek to know the secret of viral tweets. Viral tweets boost awareness, sales, and social media campaigns.

 

Every marketer and business owner dreams of creating viral tweets which spread across the internet like wildfire. However, for tweets to go viral, they must be shareable.

 

So, the question you should be asking yourself is not “How do I create a viral tweet?” Rather, it should be, “How do I make my tweets more shareable?” Use these Twitter marketing tips to start creating shareable tweets.


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Rescooped by Carolyn Williams from Entrepreneur Bookstore
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Closing the Gap Between Brand and Reputation - FleishmanHillard

Closing the Gap Between Brand and Reputation - FleishmanHillard | Focus in business | Scoop.it

No matter how on message anyone is, there still may be a difference between what a company or brand says about itself and its reputation, and what consumers say about them. FleishmanHillard calls this the “authenticity gap.” 


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Rescooped by Carolyn Williams from Social Media Strategies
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7 Metrics to Know if Your Audience Values Your Content Marketing

7 Metrics to Know if Your Audience Values Your Content Marketing | Focus in business | Scoop.it

It's time get real on the value of your content.

Is your content really providing value to your ideal customer, audience and community?


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Marco Favero's curator insight, October 14, 2015 12:27 PM

aggiungere la vostra comprensione ...

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What neuroscience and psychology can teach us about shareable content

What neuroscience and psychology can teach us about shareable content | Focus in business | Scoop.it

What makes you stop scrolling through an article, open up a social media app and hit the share button?

Is it logic, emotion, or something else?

Turns out, there’s more to social sharing than just measuring metrics: Psychology.

 

by Mridu Khullar Relph


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Rescooped by Carolyn Williams from Social Media Useful Info
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How Long Does It Take for Social Media Marketing to Start Paying Off?

How Long Does It Take for Social Media Marketing to Start Paying Off? | Focus in business | Scoop.it

According to Jonathan Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales.

“Conversely, 49 percent of all marketers taking this survey report that social media has not helped them improve sales,” the report states. “This may be because they lack the needed tools to track sales.”


Via Ivo Nový
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Great question answered

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Rescooped by Carolyn Williams from Social Media Useful Info
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Social Media And Search: The Perfect Synergy

Social Media And Search: The Perfect Synergy | Focus in business | Scoop.it

It’s time we stop treating search and social as separate marketing channels operating in silos and start investigating ways they can work together for smarter, more unified marketing.

 

Let’s explore some social-search synergies: http://marketingland.com/creating-synergy-social-media-search-141396

  


Via Antonino Militello, Gerrit Bes, John van den Brink, Ivo Nový
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Rescooped by Carolyn Williams from Entrepreneur Bookstore
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What It Takes to Go From Dead Broke to 6 Figures in 6 Months

What It Takes to Go From Dead Broke to 6 Figures in 6 Months | Focus in business | Scoop.it
Nobody wants to be broke, and nobody wants to struggle, but it’s part of the process. It’s asking the right questions, and taking the right action while in the struggle, that can change everything.

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7 simple ways to get more blog comments today | RazorSocial

7 simple ways to get more blog comments today | RazorSocial | Focus in business | Scoop.it
Blog comments are extremely important to build your community but hard to get. Here are some simple ways of getting comments.
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Rescooped by Carolyn Williams from Leadership and Management
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Digital transformation: The three steps to success | McKinsey & Company

Digital transformation: The three steps to success | McKinsey & Company | Focus in business | Scoop.it
The hardest part of a successful digital transformation is the cultural piece. Like the proverbial journey of a thousand miles, it begins with small steps.
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8 Tips to Simplify Your Social Media Marketing : Social Media Examiner

8 Tips to Simplify Your Social Media Marketing : Social Media Examiner | Focus in business | Scoop.it
Are you struggling to keep up with your social media marketing tasks? Discover eight tips to help busy social media marketers be more productive.
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The 17-year-old entrepreneur running three businesses - BBC News

The 17-year-old entrepreneur running three businesses - BBC News | Focus in business | Scoop.it

BBC Breakfast's Steph McGovern meets entrepreneur Ben Towers, who is running three businesses at the age of 17.


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Paulo Amendoeira's curator insight, January 4, 1:48 PM

The 17-year-old entrepreneur running three businesses

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How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks | Focus in business | Scoop.it

These 13 data-backed growth hacks will help you get maximum benefit from the social media content you publish every day.


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Rescooped by Carolyn Williams from Good News For A Change
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The Most Valuable Lessons I've Learned From My Mentor

The Most Valuable Lessons I've Learned From My Mentor | Focus in business | Scoop.it
From the small things like the importance of writing short emails to the big stuff like realizing that even your idols are human.

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Rescooped by Carolyn Williams from Social Media Useful Info
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How to turn your social media following into paying customers

How to turn your social media following into paying customers | Focus in business | Scoop.it
Driving business from social media isn’t as easy as blasting out your own self-promotional content and waiting for the customers and revenue to trickle in. Despite what some marketers may think of social media, it’s more complicated than that.

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Susan Charles's curator insight, October 27, 2015 6:54 AM

I'm a certified accountant (CPA, CMA) with over 10 years of experience as both a freelance and corporate accountant. I currently work with a wide variety of small business owners  internationally) providing services including financial planning, accounting, payroll and Business promoting

https://uk.fiverr.com/queenofgig

 

Rescooped by Carolyn Williams from Leadership and Management
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How To Use Social Media To Market Your Business

How To Use Social Media To Market Your Business | Focus in business | Scoop.it
Social media marketing is anything but quick and easy. Here's what it really takes to promote your business on social platforms.

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10 Things You Need To Stop Doing If You Want To Be Successful

10 Things You Need To Stop Doing If You Want To Be Successful | Focus in business | Scoop.it
It is your responsibility to determine what success means for you, and how you go about breeding success in your life.

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Rescooped by Carolyn Williams from Social Media Strategies
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How to Boost Your Engagement With Visual Content

How to Boost Your Engagement With Visual Content | Focus in business | Scoop.it

Do you want more engagement on your social channels? Have you considered using visual content?

 

There are easy-to-use tools and tactics you can use to create visual content that attracts viewers and engages them.

 

In this article, you’ll discover how to use visual content to boost engagement.

 

by Ann Smarty


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Stan Smith's curator insight, September 19, 2015 1:39 AM

I've noticed a huge difference in interaction between posts with pictures and posts without pictures. Posts without pictures are nearly ignored. It is worth the tiny bit of extra effort in include one.

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People Decide These 8 Things About You in Just Seconds | Inc.com

People Decide These 8 Things About You in Just Seconds | Inc.com | Focus in business | Scoop.it

Your first impression might tell people you're untrustworthy, lacking intelligence, or even promiscuous.


Via Bobby Dillard
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Eight things in just seconds....

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7 Reasons Your Audience Isn't Connecting With Your Brand

7 Reasons Your Audience Isn't Connecting With Your Brand | Focus in business | Scoop.it
With the growing prominence of digital marketing, customers are coming to expect a more personalized experience, and today's savvy brands are doing everything they can to measure up.

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