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The Most Effective Content Marketing Tip Ever | Feldman Creative

The Most Effective Content Marketing Tip Ever | Feldman Creative | FMCG brands | Scoop.it

Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear.

Answer your prospects’ top 30 questions.

That’s it. Do it and enjoy the magic.

 

I’ll expand on the idea ever-so-slightly…

 

Your prospects aren’t going to buy your stuff until they get the answers they seek. Listen closely to the questions. Write them down. Then make each question the title of a blog post and publish the answers....


Via Jeff Domansky
Janine Lloyd's insight:

Content marketing must match consumer challenges and questions. Great insights.

 

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Nicoline Maes's curator insight, January 24, 2014 10:12 AM

Beantwoord de vragen van je klanten. DE beste en simpelste contentmarketing #tip EVAH. Het gaat niet om jou! #Content

Valerie Sing's curator insight, January 29, 2014 2:35 AM

A 90/90/30 rule to creating blog posts. 90 pieces of content (30 blog posts, 30 videos, 30 podcasts) in 90 days based on 30 questions. Writing posts are easy enough, but to achieve this means getting up to speed with your video and podcasting skills.

Marie Clement's curator insight, January 29, 2014 10:00 AM

This makes perfect sense - it's all about knowing your customers and communicating with themin a way that they respond to and content is key!

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Coca-Cola's New Can Splits in Half So You Can Really Share the Happiness

Coca-Cola's New Can Splits in Half So You Can Really Share the Happiness | FMCG brands | Scoop.it
Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand's global "Share Happiness" concept.

Via Christophe Moinet
Janine Lloyd's insight:

Brand positioning comes to packaging design ....

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Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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The 21 Most Essential Media Training Links | Media Training Tips | Mr. Media Training

The 21 Most Essential Media Training Links | Media Training Tips | Mr. Media Training | FMCG brands | Scoop.it
Here are 21 links to what I believe are the most important media training tips you need to know to be an effective media spokesperson.

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Jeff Domansky's curator insight, January 14, 2014 3:15 PM

Brad Phillips provides valuable media training tips.This is essential reading for any spokesperson, interviewee in crisis or CEO preparing to face reporters. Recommended reading. 9/10

dan's curator insight, January 16, 2014 8:46 AM

Only 21...

Rescooped by Janine Lloyd from 21st Century Public Relations
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Entire Marketing Spend Is Going Digital: Maples - Bloomberg

Entire Marketing Spend Is Going Digital: Maples - Bloomberg | FMCG brands | Scoop.it
Entire Marketing Spend Is Going Digital: Maples
Bloomberg
July 23 (Bloomberg) -- Floodgate Fund Founding Partner Mike Maples discusses digital advertising and marketing with Emily Chang on Bloomberg Television's "Bloomberg West.

Via heidi groshelle
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Why (And How) Brands Should Build Newsrooms

Why (And How) Brands Should Build Newsrooms | FMCG brands | Scoop.it

For an upcoming magazine column on the intersection of technology and publishing, I interviewed a number of smart thinkers about how brands should be self-organizing to create engaging, provoking, and ethical content (as opposed to inane social media filler).

 

One of the interviews I conducted was with Neil Chase, former New York Times editor and SVP at Federated Media, now a content strategy consultant (and friend). He had a lot to say on the subject of brand publishing — more than I can fit into my column — and I think every company ought to take heed. So I decided to post our conversation in its entirety....


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Jeff Domansky's curator insight, July 21, 2013 11:07 PM

Great insight into online newsrooms, natîve advertising and brand journalism...

Rescooped by Janine Lloyd from Public Relations & Social Media Insight
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Ad Agencies Confuse PR with Brand Building - Business 2 Community

Ad Agencies Confuse PR with Brand Building - Business 2 Community | FMCG brands | Scoop.it

As competition grew in the late 1960s and the phone stopped ringing, ad agencies turned to their public relations cousins and asked for help to stand out. From the mid ‘60s on, this took the form of pumping out press releases and cultivating media to cover agency activities. The vast majority of the content was announcing new clients an agency had picked up and awards won at the ever-increasing number of shows.

 

Both of these items quickly became table-stakes material, contributing no real differentiation for the agencies. Sadly, the biggest innovation agencies introduced in subsequent decades was hiring public relations professionals to work in-house.

 

All this did was reduce cost as these folks brought little new to the equation. The result is advertising agencies have confused public relations with brand building for the past 50 years. Do not get me wrong: Public relations has a part to play in ensuring an advertising agency is top of mind. However, most public relations practiced by agencies remain incredibly traditional and shockingly boring for an industry that prides itself on creativity. Avi Dan, founder of Avidan Strategies, wrote in a Forbes article that agencies that hire a public relations firm as a way to solve new business struggles are soon disappointed....


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Jeff Domansky's curator insight, July 22, 2013 2:02 PM

Here's an interesting look at the evolution of advertising, PR and marketing. Several provocative ideas for PR, and advertising agencies to chew on.

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Inside Forbes: The New Math Of Journalism And 17 Other Disruptive Notions To Ponder

Inside Forbes: The New Math Of Journalism And 17 Other Disruptive Notions To Ponder | FMCG brands | Scoop.it

In 2014 "the press as you know it has ceased to exist. 20th century news organizations are an afterthought." See No. 18 below. Our contributor model, now three years in the making, continues to grow and evolve.

 

FORBES BrandVoice is widely considered a breakthrough product in the much-talked about world of native advertising. With 25 million monthly visitors (as measured by comScore), our audience is bigger and more engaged than ever. Still, disruption rules the news industry, advertising and the public relations business, too. With all the turmoil, here are 18 things on my mind as we prepare for product releases this fall....


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Jeff Domansky's curator insight, July 17, 2013 2:01 PM

Recommended reading: Lewis DVorkin it is always thoughtful on where Forbes is going and what the future of traditional media looks like. 

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HOW TO: Respond when Social Media Attacks Your Brand

HOW TO: Respond when Social Media Attacks Your Brand | FMCG brands | Scoop.it

...Social media disasters occur for a number of reasons, the first being that your company probably messed up. It may not have been intentional, but something, somewhere down the line, went wrong enough for someone to complain and it was enough for others to vocalize that complaint en masse. One mistake is all it takes for social media to turn against your brand.No one is perfect and you can't expect to please everyone all the time, so the best trick is to be prepared for how to handle things if your company finds itself under attack in the social realm. Here are three examples of companies who were attacked by social media and how they handled, or should have handled the situation. Learn from their mistakes or successes so you can stay on social media's good side....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 16, 2013 2:35 PM

Useful lessons from three case studies on how to handle online crises.

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▶ P&G Thank You, Mom | Pick Them Back Up | Sochi 2014 Olympic Winter Games

For teaching us that falling only makes us stronger. For giving us the encouragement to try again. Thank you, Mom. Learn more about P&G Thank You, Mom at htt...

Via Vasia Dimitropoulou
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XPLAIN's curator insight, January 8, 2014 2:22 PM

Awesome sequel of P&G's 'Thank You,Mom' ad from the 2012 Olympics will make you cry again!

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B2B social: five case studies from brands achieving great results

B2B social: five case studies from brands achieving great results | FMCG brands | Scoop.it

It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales using various social platforms.

 

A survey published this time last year found that a majority of businesses (64%) were using social media as a marketing tool, so it’s likely that this number has increased today.

 

That research found that the most popular reasons for using social were for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).I’ve previously highlighted five B2B companies that were achieving success in social marketing, but here are five new case studies to give further insight into social platforms for B2B marketing...


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Jeff Domansky's curator insight, January 15, 2014 2:52 AM

Econsultancy provides great marketing lessons from case studies of Maersk, SAP, DocuSign, Screwfix and AGCO. Recommended reading. 9/10

dan's curator insight, January 16, 2014 8:44 AM

"branding"

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7 Simple Edits That Make Your Writing 100% More Powerful

7 Simple Edits That Make Your Writing 100% More Powerful | FMCG brands | Scoop.it

What popular bloggers know that many people don’t know (or don’t want to believe) is that a post isn’t finished simply because they’ve said everything they want to say. In many ways that’s just the beginning.Think of your draft as a rough diamond. Value is hidden inside it and you need an expert gem cutter to reveal its beauty and clarity.

 

...Fortunately, editing isn’t rocket science. If you have someone to show you how.

 

So let’s break down the rules that’ll help you transform your unremarkable draft into a perfectly polished post....


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Jeff Domansky's curator insight, January 12, 2014 9:20 AM

Shane Arthur shares seven exceptional editing tips for bloggers, marketers, content and web writers. Recommended reading.

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Does Your Social Media Drive Transactions? - Forbes

Does Your Social Media Drive Transactions? - Forbes | FMCG brands | Scoop.it
Does Your Social Media Drive Transactions?
Forbes
Vision Critical's recently published “From Social to Sale,” about how social media activity — particularly Twitter, Facebook and Pinterest — can drive transactions.

Via heidi groshelle
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Have ads gone too far?

Have ads gone too far? | FMCG brands | Scoop.it

While our society hasn't quite managed holograms that accost you, I can only assume the blueprints are sitting on a workbench somewhere as we speak. Because every week or two, advertisers figure out some new way to colonise some hitherto peaceful space within our society with their incessant yammering.

 

And the somewhat stalky behaviour exhibited in Minority Report has a parallel in the recent behaviour of the US department store Nordstrom, which admitted to monitoring its customers' location within their stores by monitoring their Wifi connections.

 

The other day I was at a petrol station filling up my car. No sooner had I detached the pump from the bowser than a screen sprang to life above it, forcing me to endure non-stop jingles as I stood there resentfully. Apparently it wasn't enough for the petrol station to be slugging me the exorbitant price that petrol goes for nowadays....


Via Jeff Domansky
Janine Lloyd's insight:

Being disruptive in a person's life like the example above goes against everything a brand should be doing - building positive relationships with its customers!

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Jeff Domansky's curator insight, July 21, 2013 11:01 PM

Great question: We're bombarded by advertising to the point where it's impossible to escape, so what's next?

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Benefits of Using Mobile Apps for your Internal Crisis Communications

Benefits of Using Mobile Apps for your Internal Crisis Communications | FMCG brands | Scoop.it

Here are 5 benefits of using a mobile app for your internal crisis communications - and which industries and types of organizations would best benefit.

 

Intranets are a great tool for large organizations that have offices all around the country and the world, but what about when you have workers on the ground? Workers on the ground don’t necessarily have a computer in front of them at all times, but what they definitely do have is a mobile phone. Creating an app designed specifically for your internal (crisis) communications will allow you to:- Access and reach each and every member of your team, no matter where they are at any given time – and all at once...


Via Jeff Domansky
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Elaine Li's comment, August 22, 2013 7:47 AM
Hi, Steven, thank you for share this article. This is article talking about the benefit of using mobile apps for your internal crisis communication. Everyone need communicate with each other. People can communicate with each other through Internet, mobile phone or computer. I agree with Steven’s insight, not everyone have a computer with him or her all the time, but people have smartphone with Internet. Internet is a great tool for lager international organization that has employees all around world. So creating an app designed for company internal communication will let employees to improve their work efficiency. Use mobile apps allow works to contact to their team member at any time, send message and notification at particular time, share image, link and video and this app also can include some unique functions for your business. Using mobile technology for internal crisis communication can bring many benefits for the company and works.
Yujue Wang 1250401's comment, August 23, 2013 12:24 AM
This is a good insight, mobile phone is getting more and more handy these days especially when everyone has smart phone on them, the internet access become another way of easy and cheap way of communication. We all know how hard and expensive it is to make a call overseas not to mention we have to calculate the time difference, so I totally agree to making a phone app that can help during unpredicted circumstances especially for big business that have companies all over the world. I also agree with the facts that worker need to have effective communications and if a phone call is missed it might delay things for days while a phone apps can hold the information and wait until someone read it when they get a chance. When it comes to internal crisis communication I think a multipurpose phone app can actually bring a lot of benefits for communication in a business.
Gladstone Leslie Samuel, PMP's curator insight, September 11, 2014 10:24 AM

Mobility is the key in the current context.

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Twitter's Mobile App Now Censors Sensitive Media By Default

Twitter's Mobile App Now Censors Sensitive Media By Default | FMCG brands | Scoop.it
Twitter quietly updated its mobile app for iOS and Android earlier this month to now hide “sensitive material” behind a warning label. This update, as detailed by AllThingsD, is Twitter's way of protecting users from “sensitive ...

Via heidi groshelle
Janine Lloyd's insight:

Will this attract or deter I wonder?

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