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Moving Images: TV and Films
Anything to do with Films and Television.
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4 Reasons Why Brand Newsrooms Will Fail | Digiday

4 Reasons Why Brand Newsrooms Will Fail | Digiday | Moving Images: TV and Films | Scoop.it

Brand newsrooms are supposedly the next step in the ad agency’s evolutionary process. The rallying cry is for brands and their agencies to adopt a newsroom-style operation in response to modern media habits. But the reality is that your marketing team and ad agency are not in the business of creating news. This won’t work. Here are four reasons why. Brands are not in the content business. Neither are ad agencies, PR firms or digital shops. More importantly, they are not in the audience development business. That is what newsrooms are about — creating audiences that can be monetized. Everything about news organizations, from culture to employee compensation, is built around moving the audience needle. If you’re building a brand newsroom to enable real-time content production instead of enabling audience development across all your owned media properties, you’re looking through the wrong end of the telescope....


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Jeff Domansky's curator insight, April 1, 2013 2:24 PM

Brand newsrooms will fail. Here's why.

Rescooped by May Hollinger from Just Story It Biz Storytelling
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Karen Dietz
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Willinton Javier Ortiz's curator insight, March 9, 2013 11:38 AM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 11:22 AM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 4:22 PM

Just read what Karen has shared.

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New Directors/New Films

New Directors/New Films | Moving Images: TV and Films | Scoop.it
Starting today New Directors/New Films at MoMA Lincoln Center. Please check out one of our artists Shannon Plumb... http://t.co/vZTacKYMAC
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New Directors/New Films at Lincoln Center and MoMA - New York Times

New Directors/New Films at Lincoln Center and MoMA - New York Times | Moving Images: TV and Films | Scoop.it
New York Times New Directors/New Films at Lincoln Center and MoMA New York Times Killers and clowns, the quick and the dead roam through New Directors/New Films, the annual showcase of promising and confirmed cinematic talent that begins on...
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Rescooped by May Hollinger from Just Story It Biz Storytelling
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Karen Dietz
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Willinton Javier Ortiz's curator insight, March 9, 2013 11:38 AM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 11:22 AM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 4:22 PM

Just read what Karen has shared.

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CINEFEST: RARE FILMS AND A UNIQUE AUDIENCE

CINEFEST: RARE FILMS AND A UNIQUE AUDIENCE | Moving Images: TV and Films | Scoop.it
When people ask why my wife and I travel to wintry Syracuse, New York every March—and celebrate our wedding anniversary there—I try to explain that Cinefest is more than just a four-day marathon of truly rare silent and early-talkie films.
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Best YouTube Channel

Best YouTube Channel | Moving Images: TV and Films | Scoop.it
Best YouTube Channel Contest! Submit entries now. Cast your vote for the Best YouTube Channel every day with daily, weekly, monthly, and all-time winners. Login with Facebook, Twitter or Google Plus.
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Rescooped by May Hollinger from whats been spotted on etsy today?
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Braun Camera

Braun Camera | Moving Images: TV and Films | Scoop.it
The camera building company Nizo was taken over by Braun in the early sixties and benefited clearly from the amazing product design talent

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