Smartphones: Still Room to Grow in Emerging Countries | Floqr Mobile News | Scoop.it

While smartphones have gone mainstream in many regions around the globe, adoption among emerging countries is still developing. According to new research from Nielsen, China is the only country among the high-growth BRIC (Brazil, Russia, India, China) markets where smartphones are predominant, owned by two-thirds of Chinese mobile subscribers as of the first half of 2012. In contrast, feature phones—devices with no touchscreen, QWERTY keypad or operating system—are still dominant in India and Russia, owned by 80 percent and 51 percent of mobile subscribers, respectively. There’s no clear favorite type of mobile device in Brazil, with mobile ownership split between 44 percent feature phones, 36 percent smartphones and 21 percent multimedia phones (touchscreen and/or QWERTY keypad, but no operating system).