How To Make Your App Indispensable To Shoppers | Floqr Mobile News | Scoop.it

Today, 4.5 million McDonald’s customers in Japan use smartphones. And they don’t just use them to order and pay for meals. Thanks to a free app, they also receive, store, and redeem McDonald’s coupons.

 

Meanwhile, in the U.S., thousands of smartphone users are earning reward points every time they enter one of 1,300 BestBuy stores. And they earn even more by scanning or purchasing products.