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B2B e-commerce market to reach $6.7 T by 2020

B2B e-commerce market to reach $6.7 T by 2020 | B2B Business Development, Marketing, and Sales | Scoop.it
The business-to-business (B2B) online retail market is forecast to double the size of the business-to-consumer (B2C) online market, generating revenues of $6.7 trillion by 2020.
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How to bust through barriers to business growth - Fortune Management

How to bust through barriers to business growth - Fortune Management | B2B Business Development, Marketing, and Sales | Scoop.it
Most businesses fail to scale up. Here are three obstacles you need to blast through if you want your business to grow.
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B2B Lead Qualification: Is BANT obsolete?

B2B Lead Qualification: Is BANT obsolete? | B2B Business Development, Marketing, and Sales | Scoop.it
Recently in the real world, the appeal of BANT has faded among most marketers, saying it is no longer an accurate way to qualify sales leads, mainly because of for two reasons.
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How to Create Magnetic Marketing Content

How to Create Magnetic Marketing Content | B2B Business Development, Marketing, and Sales | Scoop.it
How would you like to be able to create content so desirable that people can’t help but take you up on your incredible offer?
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B2B prospecting data just keeps getting better - Biznology | #TheMarketingAutomationAlert

B2B prospecting data just keeps getting better - Biznology | #TheMarketingAutomationAlert | B2B Business Development, Marketing, and Sales | Scoop.it
The most reliable and scalable approach to finding new B2B customers is outbound communications--whether one is using mail, phone, or email, or using rented or purchased lists.

 

Basic/ Excerpt...

 

Some of the more intriguing fields now available to marketers include:

 

    -- >  Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup)

    -- >  Self-identifying keywords used on the company website (ALC)

    -- >  Technology usage “intensity” score, by product (HG Data)

    -- >  Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com)

    -- >  Company SWOT analysis (OneSource)

    -- >  Whether the company conducts e-commerce (ALC)

    -- >  List of company competitors (OneSource)

    -- >  Biographies of company contacts (OneSource)

    -- >  Employees who travel internationally (Harte-Hanks)

    -- >  Employees who use mobile technology (Harte-Hanks)

    -- >  Links to LinkedIn profiles of company managers (Stirista)

    -- >  Executive race, religion, country of origin, and second language (Stirista)

 

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marketingIO's curator insight, December 1, 2013 8:37 PM

The post refers to the wealth of data now available today. As usual, you have to pick and choose unless you can budget and secure from all the major sources and consolidate into a single DB. Biznology's report is excellent: download it here.

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How Top Sales Reps Stay on Top

How Top Sales Reps Stay on Top | B2B Business Development, Marketing, and Sales | Scoop.it
Top sales reps share common traits. Read this post if you want to hire, develop or become a top performer.
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Five Essential Facebook Page Marketing Tips

Five Essential Facebook Page Marketing Tips | B2B Business Development, Marketing, and Sales | Scoop.it
The rise and rise of Facebook is producing a scramble by marketers in companies and non profits to leverage its huge global database, passionate communities and traffic generated by its 750 million users.
Terry Stidham's insight:

It's Time to Show Your Face

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Social Media Space Grows Ever-Crowded

Social Media Space Grows Ever-Crowded | B2B Business Development, Marketing, and Sales | Scoop.it
Brands and retailers are planning very carefully to get their voices heard online this holiday season. (Social Media Space Grows Ever-Crowded - Women's Wear Daily: Marketing PilgrimSocial Media Space Grows Ever-Cro...
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Marketing Coach: 29 Gurus Worth Following

Marketing Coach: 29 Gurus Worth Following | B2B Business Development, Marketing, and Sales | Scoop.it
Marketing speaker and marketing coach David Newman shares a BIG list of super-smart, generous people you should follow online to boost your success (RT @dnewman: Marketing Coach: 29 Gurus Worth Following http://t.co/ZukGAqIAe2...
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Social Media Strategies: How Top Brands Staff, Budget, and Measure - Profs | #TheMarketingAutomationAlert

Social Media Strategies: How Top Brands Staff, Budget, and Measure - Profs | #TheMarketingAutomationAlert | B2B Business Development, Marketing, and Sales | Scoop.it

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, November 6, 2013 8:06 PM

Scooped for you so that you have benchmarks with which to work. No insight here: just data points to assist with your 2014 budgeting.

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Make Your Content Marketing Processes More Creative: 5 Actionable Tips

Make Your Content Marketing Processes More Creative: 5 Actionable Tips | B2B Business Development, Marketing, and Sales | Scoop.it
It's easy for industry experts to say "create awesome content," but that's not exactly a helpful "how-to." Follow these 5 tips to truly integrate creativity into your existing content marketing pro...
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6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

6 Signs Your Email Newsletter is Failing (and How You Can Fix It) | B2B Business Development, Marketing, and Sales | Scoop.it
Are your email newsletters working? Here are 6 signs they need to be reworked -- or maybe even eliminated.
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8 Tips for Social Media Marketing Success - Clark Media, Inc

8 Tips for Social Media Marketing Success - Clark Media, Inc | B2B Business Development, Marketing, and Sales | Scoop.it
Social media marketing can become a major tool in your marketing strategy. These 8 tips may bring you success in your marketing efforts.
Terry Stidham's insight:
SMM 101
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Looking Ahead to Marketing in 2014 Means Looking Back at 2013

Looking Ahead to Marketing in 2014 Means Looking Back at 2013 | B2B Business Development, Marketing, and Sales | Scoop.it
If you were to ask me what is the one thing you can do in marketing in 2014 to succeed, my simple answer is to focus on your ultimate visitor.
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The Twelve Sales Metrics that Matter Most

The Twelve Sales Metrics that Matter Most | B2B Business Development, Marketing, and Sales | Scoop.it

 

Sales is both an art and a science. It is the skillful combination of emotion and logic, people and process, free-thinking and organization. I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today.

While the study results provided detailed insights about sales organization trends, it also yielded a wide range of statistics that reflect the strategies sales leaders are employing to overcome their top challenges. Below, you will find twelve of these key sales metrics that benchmark sales organization performance, structure, and effectiveness.


Via Anita Windisman
Terry Stidham's insight:

Statistics that reflect the strategies sales leaders are employing to overcome their top challenges.

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Hiring a CMO: 3 Qualities to Look For | Reputation Capital | #TheMarketingAutomationAlert

Hiring a CMO: 3 Qualities to Look For | Reputation Capital | #TheMarketingAutomationAlert | B2B Business Development, Marketing, and Sales | Scoop.it

Intermediate/ Digest...

 

Your Next CMO Should Not Only Be Concerned with Acquiring New Leads, But Should Also Value Existing Customer Relationships

Choose a CMO who knows that your brand should be everywhere your prospects AND customers are on the Web. Meet their needs via your social channels, but don’t forget that keeping your brand in front of them via display advertising and other digital channels can go a long way.

 

Your Next CMO Should Be a Multichannel Master

Your next CMO should appreciate the value of a truly integrated digital marketing effort. Social media can exert a tremendous influence on buyer behavior, but is most likely only one of multiple marketing touch points that is impacting your closed business. CMOs who impact the bottom line are the ones who appreciate the value of multiple channels, and also give credit where credit’s due by utilizing multi-attribution when determining where to spend marketing dollars next.

 

Your Next CMO Should Also Be a Candidate For Your Next CIO

A role that was once reserved for heads of creative in the branding and agency worlds, CMOs are now analytically minded people who rely heavily on data to make their strategic decisions. Your next CMO should embrace data in all its forms—from CRM data to Web analytics to social insights—and should be well versed in all the technologies that support data-driven decision-making.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, December 1, 2013 8:50 PM

RE: the last point...the thought has to do with the CMO's ability to embrace technology as a part of the function. To think that the CMO can become the CIO is folly (unless the CMO has a CIO's background).

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What Do Reps Believe Makes A Meeting Successful?

What Do Reps Believe Makes A Meeting Successful? | B2B Business Development, Marketing, and Sales | Scoop.it
Do salespeople in different roles (e.g., strategic accounts, geographic, inside sales) and with different levels of experience have different perspectives on selling?

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Closing Techniques In Sales - B2B Selling Techniques - How To Increase Sales

Closing Techniques In Sales - B2B Selling Techniques - How To Increase Sales | B2B Business Development, Marketing, and Sales | Scoop.it
Discover the best Closing Techniques in Sales that will help you close more deals and boost your revenues, profits and commissions.
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Marketing Effectiveness Fail: When Tech Does More Harm Than Good | Infographics | Lattice Engines

Marketing Effectiveness Fail: When Tech Does More Harm Than Good | Infographics | Lattice Engines | B2B Business Development, Marketing, and Sales | Scoop.it
With new technologies emerging almost every day, it takes an experienced and educated marketing professional to know how to harness a new technology’s marketing potential and turn it into sales success.
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DR4WARD: What Are 20 Marketing Statistics Driving 2014? #infographic

DR4WARD: What Are 20 Marketing Statistics Driving 2014? #infographic | B2B Business Development, Marketing, and Sales | Scoop.it
What Are 20 Marketing Statistics Driving 2014? #infographic WebDam Guest post by Yin Wu I look 4Ward to your feedback. Keep Digging for Worms! Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I.
Terry Stidham's insight:

Content Tops the List

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Seven Myths of Email Marketing [Infographic]

Seven Myths of Email Marketing [Infographic] | B2B Business Development, Marketing, and Sales | Scoop.it
Email Marketing - Many email marketing ideas we hold true are actually false. Here's a quick look at seven prevalent myths about email marketing.
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Twitter Marketers Are Still Looking For Answers - Forrester | #TheMarketingAutomationAlert

Twitter Marketers Are Still Looking For Answers - Forrester | #TheMarketingAutomationAlert | B2B Business Development, Marketing, and Sales | Scoop.it

Excerpt...

 

Why are Twitter marketers still looking for greater value?

 

Marketers are using Twitter for the wrong objective. Marketers’ most common objective on Twitter is to build brand awareness. But consumers are most likely to become a fan or follower of a company in social media after they’ve already bought from that company. This means that marketers would have more luck using Twitter to engage their existing customers than to find new ones.

 

Twitter must do more to support marketers. Twitter’s marketing business is still relatively young — its ads have been generally available for only about 3 years — but that business must mature quickly. Marketers say they need more guidance, education, service, and support if they’re going to use Twitter successfully. And just 44% of marketers say they’re satisfied with Twitter as a marketing partner today.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, November 6, 2013 7:30 PM

As a marketing channel, Twitter is just scratching the surface, but frankly I thought that surface would've been scratched a few years ago. Regardless, stick with the basics until they start to roll out more features. It will get there, and rise up on this chart. Inevitable.


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6 Key Elements of an Effective Content Marketing Strategy

6 Key Elements of an Effective Content Marketing Strategy | B2B Business Development, Marketing, and Sales | Scoop.it
To create and deliver content that attracts and retains customers, you need a strategic framework for conceptualizing, designing, and scaling your content marketing efforts. Use these 6 key element...
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B2B Marketing Stats: CEOs Don't Trust CMOs, Social Doesn't Work, Banner Ads Aren't Dead

B2B Marketing Stats: CEOs Don't Trust CMOs, Social Doesn't Work, Banner Ads Aren't Dead | B2B Business Development, Marketing, and Sales | Scoop.it
Eight out of ten CEOs don’t trust the work done by their marketers.  That quieted the room pretty quickly when Jason Stewart, content strategist for ANNUITAS, tossed out that number to the audience at Wednesday’s Digital Pulse Boston 2013.
Terry Stidham's insight:

Trust

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