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How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger

How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger | Educación flexible y abierta | Scoop.it

Excerpt from the great article by Chris Garrett and published on Copyblogger:
"How do you decide which content should be freely available and which content you ought to charge for?
Of course the answers will differ between different industries, topics, businesses, and writers.
First, we need to decide what your free content should do for you.

What can you achieve with free content?
The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to get attention that grows your business.
With that in mind, here are some benefits that free content can provide for you, and the kinds of content that you should share:

- Free content can attract your specific target audience;
- Free content can encourage sharing your ideas;
- Free content can connect you with peers;
- Free content can inform the audience of your value;
- Free content can position you against competitors;
- Free content can answer objections;
- Free content can show proof and results;
- Free content can provide more reasons “why”;
- Free content can give a “free taste” that builds desire for the full meal;
- Free content can tell your story to show people who you are as a person;
- Free content can reward prospects for their attention;

Here’s when you should hoard information
There is a circumstance where your information is worth holding back and providing only to paying customers.
That is when:

1. People really want the information because it has significant value
If the information could...
- Provide a massive transformation in their life or business;
- Make them a great deal of money;
- Save them lots of time;
- Make them more popular;

...then they will be much more willing to invest in your solution.

2. The information is difficult to acquire
Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few.
But that doesn’t necessarily mean that your prospect can find it, or that the information is even out there and indexed.
Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else.

Why people buy content
Part of the reason people will pay is because of trust.
It’s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied “warranty.”

In addition...
- People will pay for in-depth, step-by-step guidance;
- People will pay for access and tailored advice;
- People will pay for exclusivity;
- People will pay for higher quality and better technology;
- People will pay for experiences;

What you should never give away
It’s difficult to give hard and fast rules, because for each of these ideas someone out there will be the exception.
But in general here is what your free content should not be:
- Free content shouldn’t be too complete;
- Free content shouldn’t give too much of the “how”;
- Free content shouldn’t provide free access;
- Free content shouldn’t involve a high barrier to entry;
- Free content shouldn’t cover advanced topics with many prerequisites;
- Free content shouldn’t require hard work by the reader;

Bottom Line
I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.
As mentioned earlier, you can give away everything you know and still there will be people who want to hear it from you, and who will pay you to help them implement it.
So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time.
It works..."

Each point is analyzed with detailed information and external links.

Read full, original and interesting article:
http://www.copyblogger.com/sell-or-give/


Via Giuseppe Mauriello
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Giuseppe Mauriello's comment, April 11, 2014 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
Ali Anani's curator insight, April 13, 2014 12:40 AM

Apprtizing content

dan's curator insight, April 21, 2014 3:14 PM

#giveaway

#sell

Educación flexible y abierta
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Les MOOC font pschitt

Les MOOC font pschitt | Educación flexible y abierta | Scoop.it
Présentés il y a cinq ans par les universités américaines comme une révolution pédagogique, ces cours en ligne ont-ils tenu leurs promesses ?

Via Gilles Le Page
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Gilles Le Page's curator insight, October 22, 6:12 AM

#mooc #elearning - L'article du Monde est intéressant à verser au débat. Je suis assez d'accord avec Marcel Lebrun : « La culture numérique n’est vieille que d’une ­génération, contrairement à l’écriture ou au livre. Laissons le temps à ces innovations de se développer, elles n’ont que cinq ans… »
J'ai personnellement suivi plusieurs Moocs, sans décrocher au bout de 10 jours, et je me suis régalé, et j'ai appris beaucoup, y compris à savoir faire.

Mais tous les Moocs ne sont pas de qualité : certains ils se bornent à proposer des diapos et des vidéos tristes suivis de quizz, sans qu'on ait envie de s'impliquer. Il faut bien choisir ses Moocs. Je vous recommande le Mooc Gestion de projet, le Mooc Secnum, de l'ANSSI, et je vous en dirai plus bientôt sur le Mooc  Réaliser des vidéos pro avec son smartphone

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Protección de datos para niños | Protección datos personales menores

Protección de datos para niños | Protección datos personales menores | Educación flexible y abierta | Scoop.it
Protección de datos para niños | Protección datos personales menores

Via Angel Pio Gonzalez Soto
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A Transdisciplinary Synthesis for Educational Technology Theory

A Transdisciplinary Synthesis for Educational Technology Theory | Educación flexible y abierta | Scoop.it
I've been very critical of the current state of theory in educational technology. When comparing the theoretical and scientific work o
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La tiranía de las publicaciones académicas

La tiranía de las publicaciones académicas | Educación flexible y abierta | Scoop.it
Desde afuera, la vida académica parece reposada. Profesores que tienen tiempo para pensar, darse vueltas e investigar lo que se les antoja sin plazos. Pero adentro de las universidades no se siente así. Los académicos están cada vez más presionados por la necesidad de mostrar resultados, lo que se acredita a través de la publicación en codiciadas revistas. Una carrera en la que compiten con los especialistas de todo el mundo y que no sólo los tiene estresados.

Via Angel Pio Gonzalez Soto
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Les cartes heuristiques, un indice de l'innovation à l'école?

D'après le livre Bonnes nouvelles de l'école

8 pages sur divers usages des cartes heuristiques par des enseignants qui tentent des approches "différentes"

http://www.scoop.it/t/classemapping


Via Lucas Gruez
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Mensaje conjunto con motivo del Día Mundial de los Docentes de 2017

Mensaje conjunto con motivo del Día Mundial de los Docentes de 2017 | Educación flexible y abierta | Scoop.it
La función de los docentes es fundamental para asentar la fortaleza de toda sociedad, puesto que brindan a los niños, jóvenes y adultos los conocimientos y las competencias que necesitan para hacer realidad su potencial.

Via Ramiro Aduviri Velasco
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Online learning is democratizing education, and it needs to be encouraged further

Online learning is democratizing education, and it needs to be encouraged further | Educación flexible y abierta | Scoop.it
Here’s when you step out of your comfort zone! - Online learning is democratizing education, and it needs to be encouraged further
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Break the cycle

Break the cycle | Educación flexible y abierta | Scoop.it
Student-centered learning helps students break cycles of learned helplessness and sets the stage for real learning to happen, said Katherine Goyette, educational technology and integrated studies consultant for the Tulare County Office of Education in central California.
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The Learning Innovation Cycle

The Learning Innovation Cycle | Educación flexible y abierta | Scoop.it
Disruption is an interesting topic for the same reason that cowboys, gangsters, and villains are interesting. It’s unpredictable. Problematic. Against the grain.

It’s kind of aging as a buzzword in the “education space,” but it’s other-worldly powerful, and there are few things education needs more. How exactly it produces change is less clear, but I thought I’d create a model to think about. First, a quick preface. The iconic vision of disruptive innovation comes from Clayton Christensen, who uses the term to “describe a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.”

“Companies pursue these “sustaining innovations” at the higher tiers of their markets because this is what has historically helped them succeed: by charging the highest prices to their most demanding and sophisticated customers at the top of the market, companies will achieve the greatest profitability. However, by doing so, companies unwittingly open the door to “disruptive innovations” at the bottom of the market. An innovation that is disruptive allows a whole new population of consumers at the bottom of a market access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.”

I usually think of disruption as any change that forces itself substantially on existing power sets. This force causes transfer–a redistribution of something–market share, money, credibility, knowledge, or something we collectively value. Here, in this literal re-vision (seeing again) and neo-vision (seeing new), is where enduring learning innovation can be born.

Via Edumorfosis, Ajo Monzó
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Fiona Leigh's curator insight, September 24, 9:59 PM
A little disruption never did anyone any harm
Rescooped by Jesús Salinas from Creative teaching and learning
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Course design model - RASE | UNSW teaching staff gateway

Course design model - RASE | UNSW teaching staff gateway | Educación flexible y abierta | Scoop.it

"Student engagement has long been recognized as a serious challenge to learning and teaching in higher education. While increasing and innovative use of interactive digital technologies has been a hallmark of recent changes to higher education practice, the integration of traditional and innovative..."


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What If Students Are the Biggest Barrier to Innovation? - EdSurge News

What If Students Are the Biggest Barrier to Innovation? - EdSurge News | Educación flexible y abierta | Scoop.it

As Alexandra Pickett worked to bring new technology and teaching styles to New York State University, she faced an unexpected challenge. Pickett, who directs the Center for Online Teaching Excellence, said one of the biggest barriers to innovation has been student resistance.


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Online classes take teaching from stage to screen | Toronto Star

Online classes take teaching from stage to screen  | Toronto Star | Educación flexible y abierta | Scoop.it
Distance learning has many advantages, but questions regarding standards, tuition fees and effectiveness remain.
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Estudio de evidencias de aprendizaje significativo en un aula bajo el modelo Flipped Classroom | Perdomo Rodríguez | Edutec. Revista Electrónica de Tecnología Educativa

Estudio de evidencias de aprendizaje significativo en un aula bajo el modelo Flipped Classroom | Perdomo Rodríguez | Edutec. Revista Electrónica de Tecnología Educativa | Educación flexible y abierta | Scoop.it
Estudio de evidencias de aprendizaje significativo en un aula bajo el modelo Flipped Classroom

Via EDUTEC
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Why Is Live Interactive Video Streaming So Rare Among MOOCs and LMSs? | eLearningInside News

Why Is Live Interactive Video Streaming So Rare Among MOOCs and LMSs? | eLearningInside News | Educación flexible y abierta | Scoop.it
It might not be a coincidence that some of the most fastest growing companies are those that prioritize live interactive video.

Via Alastair Creelman
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Cultivando el PLE: una estrategia para la integración de aprendizajes en la universidad | Marín | Edutec. Revista Electrónica de Tecnología Educativa

Cultivando el PLE: una estrategia para la integración de aprendizajes en la universidad | Marín | Edutec. Revista Electrónica de Tecnología Educativa | Educación flexible y abierta | Scoop.it
Cultivando el PLE: una estrategia para la integración de aprendizajes en la universidad

Via EDUTEC
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Introduction to Blockchains & What It Means to Big Data

Introduction to Blockchains & What It Means to Big Data | Educación flexible y abierta | Scoop.it
These articles will help you understand "bitcoin," "blockchain," and "cryptocurrency" — and what you should do about them.

Via Pierre Levy
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Nouha Belaid's curator insight, October 15, 4:43 PM
Introduction to #Blockchains & What It Means to #Big_Data
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The Next Platform

The Next Platform | Educación flexible y abierta | Scoop.it
The rise of platforms One percent of the human population was connected to the Internet at the end of the 20th century. In 2017, more than 50% is. Most of the users interact in social media, search information, buy products and services online. But despite the ongoing success of digital communication, there is a growing…

Via Pierre Levy
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HOW COMMUNITIES OF INQUIRY DRIVE TEACHING AND LEARNING IN THE DIGITAL AGE


Via Ana Cristina Pratas, Grupo de Tecnología Educativa
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Ana Cristina Pratas's curator insight, October 5, 6:02 AM

"The development of communities of inquiry, highly engaged in the cocreation, discovery and development of knowledge, capabilities and skills, is enabled by learning management systems, collaborative platforms and social-constructivist teaching activities (Garrison, Anderson & Archer, 2000, 2001a, 2001b; Garrison & Anderson, 2003). This paper explores the current state of communities of inquiry (COI) in teaching and learning in the digital age, including the technology to support learner presence (Shea & Bidjerano, 2010) and personal learning environments. It also argues for the communities of inquiry model to evolve into a learning model, that recognizes the importance of motivation, self-efficacy and personal skills in effective communities of inquiry.

 

The paper addresses five key questions examined through the lens of the Community of Inquiry Model:

 

• What skills and abilities need to be developed for teachers and learners to fully leverage the power of communities of inquiry? What are the prerequisites for effective learning?

 

• What are we learning from the growth of peer-to-peer learning and peer assessment which supports the power of communities of inquiry?

 

• What can emerging technology approaches to adaptive learning and adaptive assessment bring to the practice of communities of inquiry?

 

• What are the known best practices and emergent next practices for communities of inquiry?

 

• What are examples of communities of inquiry in action from a variety of settings around the world?"

 

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How to transform schools into learning organisations?

How to transform schools into learning organisations? | Educación flexible y abierta | Scoop.it
by Andreas  Schleicher Director, OECD Directorate for Education and Skills Schools nowadays are required to learn faster tha
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Creating a Flexible, Collaborative Classroom

From day to day — and even hour to hour throughout the day — the collaborative classroom may adopt a unique look and feel. Learn how to creatively use
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Students and educational technology - it's complicated

Students and educational technology - it's complicated | Educación flexible y abierta | Scoop.it
" Lessons from the Mathboard " ( CC BY-NC-ND 2.0 ) by  Bernie Goldbach A recurring narrative in educational technology is that student
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Content curation: the next big thing for Learning Management Systems?

Content curation: the next big thing for Learning Management Systems? | Educación flexible y abierta | Scoop.it
NexGen LMS Grid for corporate market. Presented by The Craig Weiss Group.

Via Guillaume Decugis
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Gilbert C FAURE's curator insight, September 13, 1:56 PM
A quand un meeting ou un groupe de réflexion, un think tank sur la curation de contenu dans l'éducation?
Oskar Almazan's curator insight, September 14, 9:16 AM
While there are well over 1,300 systems (LMS and subsets including learning platforms, sales enablement platforms, reinforcement learning platforms, etc.) I decided for this debut to focus on 20 vendors. I wanted to provide the “Big Dogs” on the list, so that folks where aware of those vendors and their nextgen functionality and track record, which ties to growth.
 
ava smith's curator insight, September 22, 12:16 AM
Free Assignment Help, an online tutoring company, provides students with a wide range of online assignment help services for students studying in classes K-12, and College or university. The Expert team of professional online assignment help tutors at Free Assignment Help .COM provides a wide range of help with assignments through services such as college assignment help, university assignment help, homework assignment help, email assignment help and online assignment help. Our expert team consists of passionate and professional assignment help tutors, having masters and PhD degrees from the best universities of the world, from different countries like Australia, United Kingdom, United States, Canada, USE and many more who give the best quality and plagiarism free answers of the assignment help questions submitted by students, on sharp deadline. Free Assignment Help .COM tutors are available 24x7 to provide assignment help in diverse fields - Math, Chemistry, Physics, Writing, Thesis, Essay, Accounting, Finance, Data Analysis, Case Studies, Term Papers, and Projects etc. We also provide assistance to the problems in programming languages such as C/C++, Java, Python, Mat lab, .Net, Engineering assignment help and Finance assignment help. The expert team of certified online tutors in diverse fields at Free Assignment Help .COM available around the clock 24x7 to provide live help to students with their assignment and questions. We have also excelled in providing E-education with latest web technology. The Students can communicate with our online assignment tutors using voice, video and an interactive white board. We help students in solving their problems, assignments, tests and in study plans. You will feel like you are learning from a highly skilled online tutor in person just like in classroom teaching. You can see what the tutor is writing, and at the same time you can ask the questions which arise in your mind. You only need a PC with Internet connection or a Laptop with Wi-Fi Internet access. We provide live online tutoring which can be accessed at anytime and anywhere according to student’s convenience. We have tutors in every subject such as Math, Chemistry, Biology, Physics and English whatever be the school level. Our college and university level tutors provide engineering online tutoring in areas such as Computer Science, Electrical and Electronics engineering, Mechanical engineering and Chemical engineering. • www.onlineassignmenthelp.com.auwww.cheapassignmenthelp.co.ukwww.freeassignmenthelp.comwww.cheapassignmenthelp.com.au
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Panorama de la Educación 2017. España en comparación con los países de la OCDE | Blog de INEE

Panorama de la Educación 2017. España en comparación con los países de la OCDE | Blog de INEE | Educación flexible y abierta | Scoop.it
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