This strategic assessment of Firmenich, one of the world’s leading flavor and fragrance companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report from Venture Planning Group presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global flavor and fragrance market.
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Table of Contents
Section I: Executive Summary
A 4-9 page synopsis of key sections.
Section II: Ownership
Background of parent companies, private owners, and shareholder information.
Section III: Business Evolution
History of the company's formation, which is important tunderstanding the corporate culture, management mentality, and future strategies.
Business evolution milestone charts.
Section IV: Organization And Management
Most recent acquisitions, divestitures, and organizational changes.
Current organizational structure.
Background of senior managers.
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Section V: Major Facilities And Employees
Production, compounding, creative, and R&D facilities by country.
Section VI: Product Portfoliand Technological Know-How
Major products and services, including fragrances (fine, technical), flavors, aroma-chemicals (high-volume standard products, high-volume specialties, low-volume specialties), essential oils, and others.
Know-how in chemical technology, biotechnology, aromacology and related fields.
Section VII: Marketing Capabilities Sales force size by country.
Major sale office locations.
Section VIII: Financial Analysis
Sales estimates by product category and geographic region.
Five-year sales and operating profit performance.
Section IX: Strengths And Weaknesses
Section X: Strategic Direction
Business goals and strategies, including internal expansion, acquisitions, and divestitures.
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