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FlashIssue is designed for people who want to create marketing content quicker and easier.
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Content Curation for B2B Marketing: Part One | Social Media Today

Social Media Add Flavor and Variety but Focus on Context and Quality I got a phone call from a client, the marketing head of a mid-sized technology company here in Canada.
Eric Moran's insight:

This piece on curation does a great job using the Art Curator analogy to explain how content curation should happen. Intersting points on how content should be curated.I think the B2B point are spot on.

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Eric Moran's curator insight, January 24, 2013 7:53 AM

This piece on curation does a great job using the Art Curator analogy to explain how content curation should happen. Intersting points on how content should be curated.I think the B2B point are spot on.

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Stop knocking curation

Stop knocking curation | Flashissue | Scoop.it
It’s an important, and undervalued, journalistic skill
Eric Moran's insight:

This article does a good job explaining why curation will be so important to us in the furture and now

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Eric Moran's curator insight, January 24, 2013 7:43 AM

This article does a good job explaining why curation will be so important to us in the furture and now.  

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Contenteur (contenteur)

Contenteur (contenteur) | Flashissue | Scoop.it
Contenteur is using Pinterest, an online pinboard to collect and share what inspires you.
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An interesting use of Flashissue on how to market Pinterest

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Content Curation for Commerce Sites: Three Great Examples At Work

Content Curation for Commerce Sites: Three Great Examples At Work | Flashissue | Scoop.it

Via Robin Good, Giuseppe Mauriello
Eric Moran's insight:

The piece that stands out to me in this great explanation of the benefits of content curation is the benefits of the three C's at work in this example.

 

Content

Context 

Commerce

 

Give people great content and they will stay engauged. Keep them engaged in your topic and they are more enticed to stay loyal. That is what we continue to share with the businesses we are working with.

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Therese Torris's curator insight, January 11, 2013 4:56 AM

I would definitely add The Fancy to the list. Shopping curation is a huge challenge. The original article by Rosenbaum is about video curation.

Therese Torris's comment, January 11, 2013 4:58 AM
Achieving "the thoughtful and useful aggregation and organization of content, context and commerce" as Rosenbaum writes, without, as Marty adds, distracting consumers from the goal of converting visits into sales is a huge challenge for commerci stes, especially given the ever shortening product life cycle.
Panicos Kamasia 's curator insight, January 11, 2013 8:48 AM
Why Video Curation Is the New Secret Sauce of Content Marketing
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Wanna be a Super Hero? Be a curator ! Steve Rosenbaum's favorite trend at SxSWi 2012

If you've followed curation as a trend, you've heard of Steve Rosenbaum. His book Curation Nation was instrumental last year in making curation and curators emerge as a trend and as an important group.

 

As Steve puts it, curators are the Web's super heroes.

 

But as Steve says, it's just starting and this is just the beginning. And from what we can see in Austin this year, he's damn right!

 


Via Guillaume Decugis, Eric Moran
Eric Moran's insight:

Steves point about curating the noise out there and streamiling content is the wave of the future. Steve does a great job explaining the importance of content curation. Great piece and great examples. Have a look.

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Eric Moran's curator insight, January 10, 2013 2:28 PM

Steves point about curating the noise out there and streamiling content is the wave of the future. Steve does a great job explaining the importance of content curation. Great piece and great examples. Have a look.

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Google’s FieldTrip Integrates Location-Based Offers From Scoutmob | TechCrunch

Google’s FieldTrip Integrates Location-Based Offers From Scoutmob | TechCrunch | Flashissue | Scoop.it
Last September, Google surprised many of us when its Niantic Labs launched the location-based app Field Trip for Android.
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More great stuff from Atlanta based Start Ups! This is cool to see. 

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Zingerman's simple email survey by Jason Fried of 37signals

Zingerman's simple email survey by Jason Fried of 37signals | Flashissue | Scoop.it
Zingerman's simple email survey: Last week I wrote about Audi’s customer satisfaction survey. The numbers and wo... http://t.co/J7phOUgs
Eric Moran's insight:

We could all learn from this example. This is a quick read but one we can all learn from. Less is more.

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Top 35 Startups In Tech that TechCrunch missed out on – December 2012

Top 35 Startups In Tech that TechCrunch missed out on – December 2012 | Flashissue | Scoop.it
We've been coving new startups that don't have celebrity status or connections for over 10 months, and with a New Year just beginning, we're looking to make an
Eric Moran's insight:

Flashissue featured in startupplays.com. Along with many other great concepts. Check them all out.

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A 3-Step Process for Painless Keyword Research

A 3-Step Process for Painless Keyword Research | Flashissue | Scoop.it
Keyword research is one of the most important types of research you’ll do throughout your content marketing career. It’s also one of the most difficult.
Eric Moran's insight:

Great examples on how to streamline your topics while curating. Staying focused and using the tools in this example are a great start.

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Eric Moran's curator insight, January 2, 2013 4:27 PM

Great examples on how to streamline your topics while curating. Staying focused and using the tools in this example are a great start.

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Email Marketing Trends to Watch in 2013 | ClickZ

Email Marketing Trends to Watch in 2013 | ClickZ | Flashissue | Scoop.it
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
Eric Moran's insight:

Keeping relevant local content is a huge trend. These predictions seem to ring true to clients I am speaking with. A great read.

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Eric Moran's curator insight, December 23, 2012 11:05 AM

Keeping relevant local content is a huge trend. These predictions seem to ring true to clients I am speaking with. A great read.

Eric Moran's curator insight, December 23, 2012 11:06 AM

Keeping relevant local content is a huge trend. These predictions seem to ring true to clients I am speaking with. A great read.

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Content Creator vs Content Curator: Is Social Media Sharing The Same Thing as Content Curation?

Robin Good: Interesting discussion and video: is social media sharing equivalent to "curation"?

Is it more important to create or to curate? 

 

"The SalesChaosTV guys, Dan Waldschmidt and Todd Schnick, bounce around content curation vs. content creation as means to an end in social media marketing today."

 

"Content creation or content curation? Are you a curator if you are retweeting the content of others?

Should you be retweeting it at all if you haven’t read it?"

 

Good points being made. 8/10

 

Video URL: http://www.youtube.com/watch?v=8TS1sDiYjno&feature=player_embedded 

Original article: http://socialmediatoday.com/saleschaostv/562939/content-curation ;
 


Via Robin Good, Gary Walter
Eric Moran's insight:

Great point made here on both sides of the issue.

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Robin Good's comment, June 23, 2012 2:37 AM
Thank you Marty for your positive comments and analysis. I am giving these guys an 8, because I want this topic to surface more as I think this IS the topic that needs the most discussion.

As you know well, I have long been pointing to Scoop.it how counterproductive is their marketing strategy, which does exactly the opposite of what I'd consider appropriate, and ethical: mixing and replacing curation with personal expression and social sharing which have really nothing to do with each other.

I think that most of the confusion stems specifically from the very fact that those who know nothing about curation, are served these marketing mantras such as "finding great content to share on your social media channels" or "easiest way to build a gorgeous magazine" which they swallow with the whole bag.

Curation has nothing to do with the above.

My "8" to the video is generous, you are correct. But it is given as an encouragemente and sign of appreciation to anyone who sticks his head out more on this topic, rather than looking the other way.
Beth Kanter's comment, June 23, 2012 2:16 PM
Will go read this, but what was the answer?
Robin Good's comment, June 24, 2012 12:56 AM
Hi Beth, the answer is not clear-cut and the discussion needs to go on.

Social sharing, according to some, is a light form of curation, but to me the argument doesn't hold up, as curation is not determined by the sharing act, but by the purpose with which you collect and bring together information items that inform, or solve a problem on a specific topic for a specific audience.
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This Curation Trend has One Big Problem: Scale

This Curation Trend has One Big Problem: Scale | Flashissue | Scoop.it
Like it or not, the curators are coming. And I'm not talking about the kind that work with Art.sy. The latest wave of curation goes beyond Drudge Report-style link aggregation. It's about adding so...
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At Flashissue we think the "High Touch" approach will work well with communicating to customers and businesses. Human curation inspried by great content curation automated partners.
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Online Marketing Tools Small Business - Flashissue Blog

Online Marketing Tools Small Business - Flashissue Blog | Flashissue | Scoop.it
Eric Moran's insight:

A good list of many of the content curation tools out there right now. A good summation of most. The list is evolving and changing quickly this bolg is keeping up pretty well.

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Content Curation: How to Change Customers into Brand Advocates | Make Money Online With David Anderson

Content Curation: How to Change Customers into Brand Advocates | Make Money Online With David Anderson | Flashissue | Scoop.it
For businesses today, marketing strategies are continuing to evolve and change to meet the needs of customers, search engine algorithms, and the global market.
Eric Moran's insight:

Take a look here at how content curation can benefit your brand. Great stuff here..

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Eric Moran's curator insight, January 24, 2013 7:49 AM

Take a look here at how content curation can benefit your brand. Great stuff here..

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25 Ways to Create Contagious Content [Infographic] | Jeffbullas's Blog

25 Ways to Create Contagious Content [Infographic] | Jeffbullas's Blog | Flashissue | Scoop.it
Content is the foundation for blogs and websites. It is what makes your readers and viewers come back for more. Coming up with ideas is always a challenge. So how do you constantly create content that is compelling and shareable?
Eric Moran's insight:

Great insight here and great infographics for easy illustration. Enjoy

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Future of Content: Interview with Scoop.it's CEO Guillaume Decugis

Future of Content: Interview with Scoop.it's CEO Guillaume Decugis | Flashissue | Scoop.it

Last year’s favorite buzz word, Content Curation is set to go mainstream in 2013. Content Curation is the process of finding, organizing and sharing online content. The Future of Content is now mostly related with Curated content and Scoop.it is one of the key platforms for this.


Via Guillaume Decugis
Eric Moran's insight:

Great piece explaining the trends of content curation from Guillaume Decugis from Scoopit. I especially like the part about the effect on Curation and journalism. I will be speaking to such topic coming up soon at SOCON13. Look forward to it.

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Guillaume Decugis's curator insight, January 14, 2013 9:54 PM

Why is Content Curation crucial for businesses? How does it differ from Content Farming? How's the role of Media evolved? These are some of the questions we went through with Hayden Richards from Intelligent HQ.

Eric Moran's curator insight, January 14, 2013 10:06 PM

Great piece explaining the trends of content curation from Guillaume Decugis from Scoopit. I especially like the part about the effect on Curation and journalism. I will be speaking to such topic coming up soon at SOCON13. Look forward to it.

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What is content curation?

What is content curation? | Flashissue | Scoop.it
When thinking about the content involved in your content strategy, there are two possible routes to take - creation and curation. Creation is, of course, the act of generating your own content.
Eric Moran's insight:

A great explaniation of how to be a great Content Curator.

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Wanna be a Super Hero? Be a curator ! Steve Rosenbaum's favorite trend at SxSWi 2012

If you've followed curation as a trend, you've heard of Steve Rosenbaum. His book Curation Nation was instrumental last year in making curation and curators emerge as a trend and as an important group.

 

As Steve puts it, curators are the Web's super heroes.

 

But as Steve says, it's just starting and this is just the beginning. And from what we can see in Austin this year, he's damn right!

 


Via Guillaume Decugis
Eric Moran's insight:

Steves point about curating the noise out there and streamiling content is the wave of the future. Steve does a great job explaining the importance of content curation. Great piece and great examples. Have a look.

more...
Eric Moran's curator insight, January 10, 2013 2:31 PM

Steves point about curating the noise out there and streamiling content is the wave of the future. Steve does a great job explaining the importance of content curation. Great piece and great examples. Have a look.

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Xzibit, Sugar Ray Leonard, Nick Cannon And More Pimp Headphones At CES

Xzibit, Sugar Ray Leonard, Nick Cannon And More Pimp Headphones At CES | Flashissue | Scoop.it
The CES showroom floor is full of surprises, but none were quite as exciting as the plethora of celebrities we bumped into on Day 1.
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#TechTuesday: What are the best apps and software packages to help me run my small business?

#TechTuesday: What are the best apps and software packages to help me run my small business? | Flashissue | Scoop.it
Looking for the best apps and software packages to help you with the day-to-day running of your small business? From invoicing to making lists, here are the top recommendations from our #TechTuesday agony aunt Francesca Geens of Digital Dragonfly.
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A great group of tools to use for small business. Take a look and enjoy them all.

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Six Email Marketing Predictions For 2013 - MediaPost Communications

Six Email Marketing Predictions For 2013 - MediaPost Communications | Flashissue | Scoop.it
Six Email Marketing Predictions For 2013
MediaPost Communications
Anytime I read an article that refers to email as “old,” I can't help but snicker inside.
Eric Moran's insight:

These predictions are good. I would add, online publishing tools that will empower the user to expidite content and delivery will be an emerging trend as well.

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Eric Moran's curator insight, January 2, 2013 4:26 PM

These predictions are good. I would add, online publishing tools that will empower the user to expidite content and delivery will be an emerging trend as well.

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How One Startup Grew a $100M Business Without Spending Venture Capital - Forbes

How One Startup Grew a $100M Business Without Spending Venture Capital - Forbes | Flashissue | Scoop.it
Software company Tableau grew its startup to a $100 million business without spending any venture capital. Here's how its three co-founders did it.
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Cut all your expanses and adjust your lifestyle. Cut all television, magazines, newspapers whatever it takes. This is a great read.

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The Role of Content Curation in Community Development and Commerce | Content Creation, Curation, Management

The Role of Content Curation in Community Development and Commerce | Content Creation, Curation, Management | Flashissue | Scoop.it
How does content curation affect a business and community, offline? I know firsthand the value of using online content, some of it curated, to build the brand of a new brick-and-mortar business.
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Great piece on the importance of relevant local content. This information builds raving fans and brand evangilists. 

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The Ultimate List of Content Curation Tools and Platforms | SocialMediaDesign

The Ultimate List of Content Curation Tools and Platforms | SocialMediaDesign | Flashissue | Scoop.it
Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms.
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A good who's who of Content curation Tools. Enjoy.

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Good Example of Content Curation by The Huffington Post - Flashissue Blog

Good Example of Content Curation by The Huffington Post - Flashissue Blog | Flashissue | Scoop.it
Here's a good example of content creation by The Huffington Post. here's an example that you can get SEO juice from curated content.
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Example of HuffPO getting in on the wave of curation.

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