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Content Curation for Commerce Sites: Three Great Examples At Work

Content Curation for Commerce Sites: Three Great Examples At Work | Flashissue | Scoop.it

Via Robin Good, Giuseppe Mauriello
Eric Moran's insight:

The piece that stands out to me in this great explanation of the benefits of content curation is the benefits of the three C's at work in this example.

 

Content

Context 

Commerce

 

Give people great content and they will stay engauged. Keep them engaged in your topic and they are more enticed to stay loyal. That is what we continue to share with the businesses we are working with.

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Therese Torris's curator insight, January 11, 2013 4:56 AM

I would definitely add The Fancy to the list. Shopping curation is a huge challenge. The original article by Rosenbaum is about video curation.

Therese Torris's comment, January 11, 2013 4:58 AM
Achieving "the thoughtful and useful aggregation and organization of content, context and commerce" as Rosenbaum writes, without, as Marty adds, distracting consumers from the goal of converting visits into sales is a huge challenge for commerci stes, especially given the ever shortening product life cycle.
Panicos Kamasia 's curator insight, January 11, 2013 8:48 AM
Why Video Curation Is the New Secret Sauce of Content Marketing
Flashissue
FlashIssue is designed for people who want to create marketing content quicker and easier.
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Flashissue Partners with the UPS Store to help small business UPS: Press Release

logistics, tracking, shipping
Eric Moran's insight:

Business Services are starting to go hyperlocal. Flashissue Partners with the UPS stores to give local small business owners options for creating their own marketing and content. 

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How To Unleash Gmail & Grow Your Business via @Flashissue

How To Unleash Gmail & Grow Your Business via @Flashissue | Flashissue | Scoop.it
The freshest content and tips for better marketing. Your friends, (Created by http://flashissue.com)
Eric Moran's insight:

Talking with tons of Small Business many of the same topics come up. This article shares many of the pains and attenpts to help. Enjoy the read.

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Curate Your Own Magazine On ipad In Seconds - Flashissue Blog

Curate Your Own Magazine On ipad In Seconds - Flashissue Blog | Flashissue | Scoop.it
Checkout this awesome video about curating your own magazine on your ipad with Flipboard.
Eric Moran's insight:

This is a great example of how to curate your own magazine on Flipboard. Via At Flashissue blog

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Google Reader Who? Feedly Became Top News App On iPhone, iPad & Android This Week; New App Now Awaiting Approval

Google Reader Who? Feedly Became Top News App On iPhone, iPad & Android This Week; New App Now Awaiting Approval | Flashissue | Scoop.it
Where are the users headed following news of Google Reader’s shutdown? To Feedly, it seems. We already heard the company announce it had passed half a million users, but more importantly, Feedly is now winning on mobile, too.
Eric Moran's insight:

Been a huge week for feedly. They also have a great mobile app that works great. Interesting to see how Content Management is quickly evolving.

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Eric Moran's curator insight, March 23, 2013 3:10 PM

Been a huge week for feedly. They also have a great mobile app that works great. Interesting to see how Content Management is quickly evolving.

Eric Moran's curator insight, March 23, 2013 3:10 PM

Been a huge week for feedly. They also have a great mobile app that works great. Interesting to see how Content Management is quickly evolving.

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Email Marketing Versus Social Media - Flashissue Blog

Email Marketing Versus Social Media - Flashissue Blog | Flashissue | Scoop.it
Eric Moran's insight:

This is a great inforgraphic and the features and benefits of social and Email marketing. Take a look and let the debate begin.

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3 Essential Content Curation Best Practices to Boost Content Marketing Performance

3 Essential Content Curation Best Practices to Boost Content Marketing Performance | Flashissue | Scoop.it
Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that's an exception not the rule) it
Eric Moran's insight:

Lee dos a great job here shaing the importance of content curation for business. he also goes in depth by sharing many tips and exampes of how to properly capture your audience in an efficient manner.

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Automate Your Content: RSS to Twitter and Facebook - Flashissue Blog - Flashissue Blog

Automate Your Content: RSS to Twitter and Facebook - Flashissue Blog - Flashissue Blog | Flashissue | Scoop.it
Eric Moran's insight:

a simple yet effective tip on how to save yourself some time as a blogger.

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Taking Shape with Content Marketing [INFOGRAPHIC] | Business 2 Community

Taking Shape with Content Marketing [INFOGRAPHIC] | Business 2 Community | Flashissue | Scoop.it
Creating custom content has been a growing focus for businesses in the past two years, and has become a vital aspect in implementing successful online
Eric Moran's insight:

A good infografic on the imprtance of Content Marketing for you business.by Erin Pritchard. some good stats here.

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The Evolution of Content Marketing | Social Media Today

The Evolution of Content Marketing | Social Media Today | Flashissue | Scoop.it

The old way of marketing a business solution or message truly is incomparable when put side by side with marketing in the online realm.


Via massimo facchinetti
Eric Moran's insight:

This article does a great job explaining the changes in Content Marketing and shares the importance or real time effectiveness and analytics. Content curated effectively can go along way.

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Content Curation: Copyright, Ethics & Fair Use

Content Curation: Copyright, Ethics & Fair Use | Flashissue | Scoop.it
Eric Moran's insight:

A great piece on the definition of the Fair Use act and the Ethics of Content Curation. Kimberly Isbell shares 12 Best practices when curating content she also shares the benefits of doing so which is a great touch in my opinion.. Enjoy the read.

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Saturday Post: Corporate Media In The Bubble Of Content Inflation - SVW

Saturday Post: Corporate Media In The Bubble Of Content Inflation - SVW | Flashissue | Scoop.it
Eric Moran's insight:

One of the hot topics we recently discussed at #socon13 is the inflation of content creation and the importance of the curator. Newsrooms are being pressured to push more content to drive pageviews on blogs and homepages of media companies. This does not mean the content is quality.

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Beth Kanter’s presentation about content curation...

Beth Kanter’s presentation about content curation is a great overview of the practice. It also has some valuable information for nonprofits.
Eric Moran's insight:

This is a fun presentation by Beth Kanter. It does a great job explaining the role of the content curator and the effect on business and engement marketing.

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Add A Powerpoint Presentation To Email Newsletters Using Slideshare - Flashissue Blog

Add A Powerpoint Presentation To Email Newsletters Using Slideshare - Flashissue Blog | Flashissue | Scoop.it
Here's the best way to add a powerpoint presentation to a newsletter using 2 free services called Slideshare and Flashissue
Eric Moran's insight:

Slideshare was was a perfect tool for this solution. Hope this tips helps small businesses add content to newsletters. Enjoy!

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Eric Moran's curator insight, January 29, 2013 4:13 PM

Slideshare was was a perfect tool for this solution. Hope this tips helps small businesses add content to newsletters. Enjoy!

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How to Create an Email Newsletter in Minutes

How to Create an Email Newsletter in Minutes | Flashissue | Scoop.it
Flashissue is a slick tool that makes curating and emailing content a snap.
Eric Moran's insight:

Flashissue was recently featured in Inc magazne. Take a read here.

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Eric Moran's curator insight, April 26, 2013 4:37 PM

Flashissue was recently featured in Inc magazne. Take a read here.

Eric Moran's curator insight, April 26, 2013 4:37 PM

Flashissue was recently featured in Inc magazne. Take a read here.

Rescooped by Eric Moran from Content Curation and the Future of Delivery
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Curation Sensation Scoop.it Releases Read.it for iPad - SocialTimes

Curation Sensation Scoop.it Releases Read.it for iPad - SocialTimes | Flashissue | Scoop.it
If you've scooped it, now you can read it, too. Curation platform Scoop.it has announced a new iPad app called Read.it that fills readers' streams with topics and experts that are tailored to their interests.

Via Guillaume Decugis, Eric Moran
Eric Moran's insight:

Content Curation and Publishing are changing at the speed of sound. Here is another example of customized content tailored to the individual. Looking forward to trying this.

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Guillaume Decugis's curator insight, April 15, 2013 11:38 AM

Devon Glenn from the Social Times coms back on Read.it, our interest-graph reader. 

Eric Moran's curator insight, April 15, 2013 5:00 PM

Content Curation and Publishing are changing at the speed of sound. Here is another example of customized content tailored to the individual. Looking forward to trying this.

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Swayy: A Beautiful New Way to Discover and Curate Online Content - The Next Web

Swayy: A Beautiful New Way to Discover and Curate Online Content - The Next Web | Flashissue | Scoop.it
The Next Web
Swayy: A Beautiful New Way to Discover and Curate Online Content
The Next Web
I like it for the simplicity and accuracy of the content curation.
Eric Moran's insight:

This looks like a very elegant and user friendly tool. I am excited to see how everything works. signed up for the beta trial. I will report back

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Content Curation – When Did It Begin? | Business 2 Community

Content Curation – When Did It Begin? | Business 2 Community | Flashissue | Scoop.it
If you’re doing any reading about Content Curation as part of an overall content marketing strategy, you sometimes see writers referring to this as something
Eric Moran's insight:

Very interesting timeline here. A look back at the beginning of Content Curation.

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What is the best way to nurture a client or prospect using Social Selling? Flashissue and Scoopit

What is the best way to nurture a client or prospect using Social Selling?  Flashissue and Scoopit | Flashissue | Scoop.it
One of the largest challenges for sales reps is nurturing a hot prospect and-or client effectively. Instead of calling every week, nurture a prospect with a digital newsletter.
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Eric Moran's curator insight, March 5, 2013 7:28 PM

A little shameless plug never hurts anyone right? Jamie Shanks Highlights two very powerful tools for sales executives/ Who do you ask? Well Flashissue and Scoopit of course! A little feature to add in... you can also add your Scoopit page right into Flashissue to curate your own company content or create your own. Easily create your Newsletter in Flashissue and send to clients. Sales folks rejoice.!

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Growth Hacking: How Flashissue Was Born - Flashissue Blog

Growth Hacking: How Flashissue Was Born - Flashissue Blog | Flashissue | Scoop.it
I’d like to walk you through how we got Flashissue off the ground and created an online publishing tool and business with little resource.
Eric Moran's insight:

Our humble story on how Flashissue was born. We continue on the steady pace of trying to aggregate Ravings fans.

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How To Generate Customers Without Spending Money - Flashissue Blog

How To Generate Customers Without Spending Money - Flashissue Blog | Flashissue | Scoop.it
Dropbox is one of those vintage success stories / case studies that is worth a relook every now and again.
Eric Moran's insight:

A good story on the trials and tribulations of trying to aggregate customers. A great job explaining lessons learned on how to grow and audience.

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Social Media Curation Guide

Social Media Curation Guide | Flashissue | Scoop.it
Social content curation is an important building block of your inbound marketing strategy.
Eric Moran's insight:

This is a fantastic run through from SeoMoz via @joeCotellese the breaks down many strategies of content curation. Joe does a great job explaining strategies and tools to make your curation strategy efficient and effective.

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Glance Is Zappos's Gamble On Curated E-Commerce

Glance Is Zappos's Gamble On Curated E-Commerce | Flashissue | Scoop.it

Zappos built its business on offering staggering selection--first footwear, then adding apparel, accessories, and housewares.


Via massimo facchinetti
Eric Moran's insight:

A few folks are starting to get it. This is a great example of curating merchandise for customers. I envision virtual personal shoppers emerging in the near future. Cool read.

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Eric Moran's curator insight, February 22, 2013 10:54 AM

A few folks are starting to get it. This is a great example of curating merchandise for customers. I envision virtual personal shoppers emerging in the near future. Cool read.

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Trust, Context and Humaness: That's What Makes One a True Curator

Trust, Context and Humaness: That's What Makes One a True Curator | Flashissue | Scoop.it

Via Robin Good, Beth Kanter
Eric Moran's insight:

Common misconception about content curation is that everything is automated . This article does a great job explaining the human element involved in curating content. It also shares some bad habits people pick up from the unintentional convenience of automated tools.

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Minna Kilpeläinen's comment, December 21, 2012 7:53 PM
Yes, Robin, I figured that. ;) It really is obvious that we don´t lack tools for just about any type of activity in social media anymore. Finding just the "right tools" and right forums to tell your stories to right audiences is a challenge for beginners. The coolest thing is, of course, when you find listeners you never knew existed. That´s when the whole thing gets interesting.
Beth Kanter's comment, December 22, 2012 10:50 AM
love the term link spraying
Beth Kanter's curator insight, December 22, 2012 10:51 AM

Robin has curated list of definitions for content curation.  new term link spraying

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Content Curation AH HA! Moment

Content Curation AH HA! Moment | Flashissue | Scoop.it
Content Curation AH HA! Moment: One man’s funny epiphany on why content curation is here to say, why it works an... http://t.co/DdkkdiVT
Eric Moran's insight:

I love the part about how the readers and consumers of Content Curation depend on curators to cut through the white noise of what is out there on the web.

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Websites don’t kill newspapers, people kill newspapers.

Websites don’t kill newspapers, people kill newspapers. | Flashissue | Scoop.it

The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.


Via Guillaume Decugis, Eric Moran
Eric Moran's insight:

Having lived through this era at one of the papers on this list. I can attest to much that is stated in this article. People simply digest content the way they want to now, not the way that publishers want it delivered. People now have the power to seek out the content that they want.They can now deliver, create and share content with the many tools avialable. The shift of content power will continue.

 

Newspapers are doing the best they can to deliver and create content to readers. The problem is, they typically resort to old methods or try to recreate something that user does not want.

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Fred Zimny's curator insight, February 4, 2013 11:48 PM

Newspapers and books and text books and weekly and monthly. And it happes because attitudes and preferences are changing.

Eric Moran's curator insight, February 5, 2013 1:42 PM

Having lived through this era at one of the papers on this list. I can attest to much that is stated in this article. People simply digest content the way they want to now, not the way that publishers want it delivered. People now have the power to seek out the content that they want.They can now deliver, create and share content with the many tools avialable. The shift of content power will continue.

 

Newspapers are doing the best they can to deliver and create content to readers. The problem is, they typically resort to old methods or try to recreate something that user does not want.

Steven Mallach's comment, July 5, 2013 12:21 AM
I am still convinced that newspapers can thrive in a content rich environment. Perhaps the key is adding value to the print media experience. Although it may seem counter intuitive (what's the value add?) newspapers can act as gatekeepers to content using technology like augmented reality. The use of mobile devices like Smartphones can allow readers of niche publications at least to access further granularity of information through scanning a page and linking to online content. Using this model newspapers or specialist publications can become gatekeepers, sort of print content curators if you will. People (at least some demographics like those over 50) still like the comfort of print, the key is adding value.