The first surprise of this year is a stunning example of how quickly media convergence is moving, and how rapidly roles and workflow are changing. Last week, during CES, Samsung paid the Associated Press to run sponsored tweets in the AP's Twitter feed.
And the "media buy" was brokered not by a media buying (advertising, paid media) agency, but by Edelman, Samsung's PR agency (earned media -- or make that paid and earned media?).
Via David Patton