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Technology Thought Leadership
Thought Leadership content from and about the IT Industry
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Has blogging peaked as a primary social media business tool? 2011 Inc 500 Social Media Update - UMass Dartmouth

Has blogging peaked as a primary social media business tool? 2011 Inc 500 Social Media Update - UMass Dartmouth | Technology Thought Leadership | Scoop.it

"This study indicates that there is now support for the proposition that the use of blogging may have peaked as a primary social media tool in the US business world. The new data shows adoption of blogging is declining for the first time since 2007 among the Inc. 500 companies."

 

Executive summary includes key qualitative and data.  Full study also downloadable in Microsoft Word (13 pages) and PDF.

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Akamai State of the Internet Report

Akamai State of the Internet Report | Technology Thought Leadership | Scoop.it

Each quarter, Akamai publishes a quarterly "State of the Internet" report. This report includes data gathered across Akamai's global server network about attack traffic, average & maximum connection speeds, Internet penetration and broadband adoption, and mobile usage, as well as trends seen in this data over time.

 

Includes among other data on traffic and security, stats on IPv6 deployments.

 

Akamai offers both data visualization tools and a downloadable PDF report (48 pages).

 

More: http://www.akamai.com/stateoftheinternet/

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Technology Vision 2012: Emerging Technology Trends - Accenture

Technology Vision 2012: Emerging Technology Trends - Accenture | Technology Thought Leadership | Scoop.it

Read the Accenture Technology Vision 2012 for the emerging technology trends that will shape business this year.

 

Accenture has identified 6 key trends for 2012 that business and corporate IT leaders need to monitor:

 

Context-based services. Where you are and what you are doing will drive the next wave of digital services.

 

Converging data architectures. Successfully rebalancing the data architecture portfolio and blending the structured with the unstructured are key to turning data into new streams of value.

 

Industrialized data services. The ability to share data will make it more valuable—but only if it is managed differently.

 

Social-driven IT. Realize that social is not just a bolt-on marketing channel. It will have true business-wide impact.

 

PaaS-enabled agility. The maturing platform-as-a-service (PaaS) market will shift the emphasis from cost-cutting to business innovation, supporting rapid evolution for business processes that need continuous change.

 

Orchestrated analytical security. Organizations will have to accept that their gates will be breached and begin preparing their second line of defense—data platforms—to mitigate the damage caused by attacks that get through. 

 

More: http://www.accenture.com/us-en/technology/technology-labs/Pages/insight-accenture-technology-vision-2012.aspx

 

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Study - The rise of in-store mobile commerce | Pew Research Center's Internet & American Life Project

Study - The rise of in-store mobile commerce | Pew Research Center's Internet & American Life Project | Technology Thought Leadership | Scoop.it

Another development that's sure to squeeze retailer margins and force then to innovate their business model:

During the holiday season, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews.

This also has the potential to remove all the latency from "showrooming", the process by which people visit bricks and mortar stores and then buy online.  

 

View online or as a PDF (7 pages).

 

More: http://www.pewinternet.org/Reports/2012/In-store-mobile-commerce.aspx

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Adobe Digital Marketing Study Finds Tablets Rule For Shopping | CMO.com

Adobe Digital Marketing Study Finds Tablets Rule For Shopping | CMO.com | Technology Thought Leadership | Scoop.it

Mobile tablet owners might love their iPads, but online retailers are likely to love them even more.

 

Perhaps reflecting the demographic profile of tablet owners -- a form factor still in very early adoption -- Adobe research indicates tablet owners spend more money on retail purchases than either traditional or smartphone visitors.

 

More: http://www.cmo.com/mobile/adobe-digital-marketing-study-finds-tablets-rule-shopping

 

Content contains summary article and downloadable study in -- wait for it -- PDF. No registration required for full text of content.  17 pages.

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PWC: 4th Annual Digital IQ Survey

PWC: 4th Annual Digital IQ Survey | Technology Thought Leadership | Scoop.it

The 4th Annual Digital IQ Survey includes respondents from nearly 500 US companies about the current state of their technology-related activities and plans for the future.

Top performing companies "not only put IT at the heart of their strategies—they ensure that senior management actively helps to drive the mobilization and execution of those plans."

 

More: http://www.pwc.com/us/digitalIQ  

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