According to this article from Travel Weekly, adventure travel is the next travel sector on the rise, on the back of the increasing popularity of luxury travel and food and wine tourism. The estimated market size has surpassed a quarter of a billion dollars in Australia, and is forecast to grow alongside vast campaigns from Tasmania and the Sunshine Coast. According to Tim Lewis, Director of the Adventure Travel Expo, the adventure travel market is constantly evolving. "New segments are emerging according to stronger demand from food lovers, solo women travellers, eco ambassadors and backpackers looking for a better selfies! As more people immerse themselves in destinations with the intention of conquering a dirt trail by foot or bicycle, jumping off waterfalls or diving among sharks, it is less about age, background or income and more about motivation, self-fulfilment and living life." Find out more.
Via Tourism Australia