Rather than thinking in circles, maybe you should start thinking in a straight line. Sure, we want our buyers to come right back for more, but when they do, will they start back at the beginning? No, and that’s why they don’t need to be funneled through the awareness stage again. If you’re not providing what they need, they may find it on your competitor’s website. It’s crucial to kick this cycle to the curb.
At every organization, buyers pass through three stages before making a purchase:
The length of these phases can vary considerably depending on the buyer personas, price of the products, and other factors. However, the presence of these stages is a universal phenomenon across all industries.
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