The Great Social Customer Service Race: Top Brands Compete in a Social Response Test | First steps in web marketing | Scoop.it

Few topics have dominated customer service strategy conversations like social media.

 

This trend presents a formidable challenge for companies that receive thousands–sometimes hundreds of thousands–of tweets per day. It’s impossible to expect them to respond to everything.

 

But what do they respond to, how quickly, and how well?


Via The Fish Firm II