First steps in web marketing
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Is Viral Marketing a Myth?

Is Viral Marketing a Myth? | First steps in web marketing | Scoop.it
That ideas can go viral is now a given in corporate marketing and the culture -- but new research suggests the term "viral" marketing does not describe accurately what happens in the market.
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5 Marketing Predictions for 2013

5 Marketing Predictions for 2013 | First steps in web marketing | Scoop.it
We contacted several advertising experts and reviewed recent studies and business trends to come up with 5 marketing predictions for 2013.

Via Allison Tyler
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