Nobody likes filling out forms. They are a constant source of frustration for consumers, but even more so when they fail to take account of the various idiosyncrasies in name and addressing conventions used all over the world.
Charlotte Hermet's insight:
The required "state" menu: can't believe it still shows up so often! It is not just bad user experience, it also damages my opinion of the store.
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content.