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Social Media Listening Dashboard | Social Media Today

Social Media Listening Dashboard | Social Media Today | First steps in web marketing | Scoop.it
When you’re actively sharing content to social media, a good social dashboard is essential in helping you find excellent content to share. Here is a step-by-step guide to creating an awesome social listening dashboard.
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What customers hate about brands on social media (Infographic)

What customers hate about brands on social media (Infographic) | First steps in web marketing | Scoop.it
In many seminars I have been asked this question and hey, the guys from ExactTarget CoTweet have given an answer some months ago: What ...
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Nordstrom Brings Pinterest To Life With 'Top Pinned Items'

Nordstrom Brings Pinterest To Life With 'Top Pinned Items' | First steps in web marketing | Scoop.it
Pinterest and online shopping -- it's a match made in retail heaven. But Nordstrom is trying to bridge the gap between online shopping and the in-store shopping experience by bringing Pinterest to life.

Via Allison Tyler
Charlotte Hermet's insight:

Good integration of social media IRL.

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Monica McPherrin's curator insight, July 3, 2013 9:49 AM

Love this idea, very cleaver.

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Web Marketing : les 3 clés du succès | Le Cercle Les Echos

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The content marketing matrix [new infographic] - Smart Insights Digital Marketing Advice

The content marketing matrix [new infographic] - Smart Insights Digital Marketing Advice | First steps in web marketing | Scoop.it
Generating ideas of content types to engage We've had this graphic on a Post-It note in our office for months; it's a natural follow-on from our inbound m. Marketing topic(s):Content marketing strategy.
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L’importance de l’identité numérique dans le recrutement des métiers du web

L’importance de l’identité numérique dans le recrutement des métiers du web | First steps in web marketing | Scoop.it
L’identité numérique est un marronnier quand on aborde l’employabilité. La place importante prise par le web dans nos vies rend nos présences en ligne indissociables de notre savoir-faire et de notre savoir-être.
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B2B Marketing Trends Survey 2012 Infographic - Curata

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Key Social Media Trends to Watch in the Coming Year

Key Social Media Trends to Watch in the Coming Year | First steps in web marketing | Scoop.it
Renee Warren, co-founder of Onboardly, discusses what's shaping up to be the four dominant content trends in 2013.
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Is Viral Marketing a Myth?

Is Viral Marketing a Myth? | First steps in web marketing | Scoop.it
That ideas can go viral is now a given in corporate marketing and the culture -- but new research suggests the term "viral" marketing does not describe accurately what happens in the market.
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Why Google’s Matt Cutts Suggests Developing News Stories on One Page

Why Google’s Matt Cutts Suggests Developing News Stories on One Page | First steps in web marketing | Scoop.it
Matt Cutts of Google , announce the importance of placing different stories on the same page or somehow integrated onto a same page.
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Scrappy Storytelling with K.Tighe

Scrappy Storytelling with K.Tighe | First steps in web marketing | Scoop.it
Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an...
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Free Photos for Community Managers

Free Photos for Community Managers | First steps in web marketing | Scoop.it
Working at Room 214 in the design and digital marketing industry, I’ve always found stock photography to be a necessary evil. For one reason or another,
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[Infographie] Médias sociaux : les clés d'une recherche d'emploi réussie - FrenchWeb.fr

[Infographie] Médias sociaux : les clés d'une recherche d'emploi réussie - FrenchWeb.fr | First steps in web marketing | Scoop.it
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Tips And Tools To Find Key Influencers In Your Industry

Tips And Tools To Find Key Influencers In Your Industry | First steps in web marketing | Scoop.it
Finding your key influencers can help drive your target market towards your business. Here's how to find and engage with them and measure results.
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How to Create Content Ideas for a New Client | Visual.ly

How to Create Content Ideas for a New Client | Visual.ly | First steps in web marketing | Scoop.it
Developing fresh ideas a client will love is as easy as following these steps.
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Etude : c’est confirmé, on ne lit pas les articles en entier sur le web

Etude : c’est confirmé, on ne lit pas les articles en entier sur le web | First steps in web marketing | Scoop.it
Cette anecdote parlera à beaucoup d’entre vous. Prenez un site au succès grandissant, avec un trafic qui progresse et de plus en plus de followers sur Twitter.
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How P&G, Ford and Wendy's Are Redefining Value | News - Advertising Age

How P&G, Ford and Wendy's Are Redefining Value | News - Advertising Age | First steps in web marketing | Scoop.it
a group of marketers are shifting the perception of value to mean something else: products worth higher price.
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Sometimes content is not the answer. A content marketing fail.

Sometimes content is not the answer. A content marketing fail. | First steps in web marketing | Scoop.it
To content marketers, every problem looks like a case for content. Sometimes it just isn't. Know when to say no.
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L’évolution des métiers du web en 2013, interview de Jacques Froissant

L’évolution des métiers du web en 2013, interview de Jacques Froissant | First steps in web marketing | Scoop.it
Nous avons aujourd’hui le plaisir d’interviewer Jacques Froissant à propos de l’étude « Evolution des métiers du Digital en 2013″ réalisée par Altaïde.
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The Great Social Customer Service Race: Top Brands Compete in a Social Response Test

The Great Social Customer Service Race: Top Brands Compete in a Social Response Test | First steps in web marketing | Scoop.it

Few topics have dominated customer service strategy conversations like social media.

 

This trend presents a formidable challenge for companies that receive thousands–sometimes hundreds of thousands–of tweets per day. It’s impossible to expect them to respond to everything.

 

But what do they respond to, how quickly, and how well?


Via The Fish Firm
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Jenny Hazan's curator insight, February 14, 2013 8:09 AM

This is a fantastic insight into the use of social media in customer service. Here you will see the reaction of 14 different brands to tweets sent by 4 individuals in a systematic way of testing their ability to win the social customer service race!

 

Such an interesting read!

Martin (Marty) Smith's curator insight, February 16, 2013 6:03 AM

I thought this study was so devastatingly important I posted Atlanticbt.com's first guest blog post: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/ .

The study is fascinating and devastating because it speaks to how poorly aligned even major brands are to social media marketing. Customers are having conversations to no response. 


"No response" is doubly devastating because it says, "We aren't listening and we don't care." Relationships aren't accidents they are decisions. Make the right decision and make sure your company, brand or product listens more than you talk on social media. 

Gonçalo Hall's curator insight, February 26, 2013 1:28 AM

Um excelente artigo que demonstra que na maioria dos casos, as expetativas de resposta de uma marca nas redes sociais a pedidos de apoio técnico é ainda muito reduzida. Muito trabalho tem ainda de ser feito.. 

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CEOs’ Passive/Aggressive Approach to Social Media

CEOs’ Passive/Aggressive Approach to Social Media | First steps in web marketing | Scoop.it
A study finds that CEOs actively engage in some social media but are much more passive with others. This blog is part of our current series on the use of social media by various executives in the C-suite.
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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | First steps in web marketing | Scoop.it
Don't be fooled by this terrible social media marketing advice.
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How to Remove Url's from Google Index with Google Url Removal Tool - Seo Sandwitch Blog

How to Remove Url's from Google Index with Google Url Removal Tool - Seo Sandwitch Blog | First steps in web marketing | Scoop.it
Steps for removing content (URL) from Google's index with the help of Google Url removal tool.
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How to Think Beyond Blogs [INFOGRAPHIC]

How to Think Beyond Blogs [INFOGRAPHIC] | First steps in web marketing | Scoop.it
Half of all B2C and B2B content marketers have a tough time producing enough content for their needs.
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Visual Storytelling: The Key Weapon to Content Marketing

Visual Storytelling: The Key Weapon to Content Marketing | First steps in web marketing | Scoop.it
If a picture is worth a thousand words, the story behind it may be worth a million more. Everyone understands and connects with stories. When you focus on yours, you may find you have an entirely different perspective on creating excellent content.
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