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Rescooped by Sachintha Gunasena from SEO and Social Media Marketing
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How to Dominate the Entire First Page of Bing

How to Dominate the Entire First Page of Bing | First Post | Scoop.it

Once you control your brand reputation by dominating the entire first page of Google, what's next?

 

True online reputation management requires an understanding of a complex ecosystem of sites where users can potentially interact with your brand. This includes search engines, social media platforms, local search platforms (Yelp), and business accreditation sites (think BBB or Bizrate).

 

Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on the entire first page of Bing.

 

Here's how to do it: http://searchenginewatch.com/article/2279842/How-to-Dominate-the-Entire-First-Page-of-Bing


Via Antonino Militello
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Techslate's comment, July 19, 2013 4:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Techslate's comment, July 19, 2013 4:28 AM
Forget about ranking. Talk to the target audience. only 6% of areas are covered for organic ranking, rest is paid campaigns.
Elsie Whitelock's curator insight, July 27, 2013 8:49 AM

really useful seo tips for bing

Rescooped by Sachintha Gunasena from Web site & Social Media Marketing
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8 Social Media Strategy Tips for Bloggers

8 Social Media Strategy Tips for Bloggers | First Post | Scoop.it

Social media is important but as a blogger you may not have time for it. There is just so much to do, including signing up to the various accounts and constantly posting, without spamming.


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Rescooped by Sachintha Gunasena from Transmedia: Storytelling for the Digital Age
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2013's Complex Social Media Landscape in One Chart

2013's Complex Social Media Landscape in One Chart | First Post | Scoop.it

Todd Wasserman:  "When Brian Solis introduced the first Conversation Prism in 2008, the world was a seemingly simpler place" ....


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Denis Lundie's curator insight, July 8, 2013 5:23 AM

Social media, as expected, are proliferating and also being embedded in collaboration applications. They can be public or private. Different social media appeal to different segments of the population for different reasons. Individuals can, and do, join different social networks for different interests or relationships in their lives. Finally, they are quite simply applications, with different functionality, will behave differently.

 

Much has been made in media and education circles of Facebook and Twitter, ranging from the inherent dangers to teaching by means of these, and how to integrate them into education. Policies have been developed around them. This picture should dispel the hype surrounding the most obvious social networks, as unique threats or opportunities, for learning.

 

IT strategies and policies should not developed around individual applications, especially not social networks. e-Safety education especially, should focus on responsible management of privacy, irrespective the medium. Teaching & learning opportunities should be sought in social media that are built for learning, or embedded in rapidly evolving learning applications.

Ryan Burwell's curator insight, July 8, 2013 1:38 PM

We have so many ways of communicating, Brian Solis had to design a novel way of expressing all the ways we can express ourselves!

Lee Tonitto's curator insight, July 19, 2013 9:53 AM

If you need the scoial media landscape in 1 chart here it is 

Rescooped by Sachintha Gunasena from iOS & macOS development
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Open Source iOS LIbrary Allowing You To Easily Create A Dynamic Blur Effect

Open Source iOS LIbrary Allowing You To Easily Create A Dynamic Blur Effect | First Post | Scoop.it

Here’s a library you can use to display a dynamic blurring effect inspired by the Yahoo Weather app from Dimitry Klimkin called DKLiveBlur.


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Rescooped by Sachintha Gunasena from Search Engine Marketing Trends
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7 Ideas To Maximize Sharing Of Your Blog Post With Social Media

7 Ideas To Maximize Sharing Of Your Blog Post With Social Media | First Post | Scoop.it

A question I am often asked, is “how can I get more traffic to my blog posts?” The answer is fairly simple, social media can greatly help; but I add a caveat that there is more at play that simply sharing! Where and how you promote also depends on your audience.
Originally posted on MikeGingerich.com, use these key questions to guide you. What you need to know about your audience: Who are they? male/female breakdown, location breakdown, etc.
Where does your audience spend time online?
Your audience’s needs. What keeps them up at night?
All of these questions can impact the answer for “where should I promote my blog post.”

Read more: http://www.business2community.com/blogging/7-ideas-to-maximize-sharing-of-your-blog-post-with-social-media-0538471#hYm2MKdQwS3J2fPL.99


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Rescooped by Sachintha Gunasena from Social Media, SEO, Mobile, Digital Marketing
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What Top Marketers Do Differently

What Top Marketers Do Differently | First Post | Scoop.it

Marketing Strategy - Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report.


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Charles Rein's curator insight, July 3, 2013 3:23 PM

Advanced analytics, Write it, Try It, Test It and they start over 

Rescooped by Sachintha Gunasena from digital marketing strategy
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4 Ways to Gamify Your Life

4 Ways to Gamify Your Life | First Post | Scoop.it
What does our brain do when playing games? Well, it is actually learning. Here is the latest research for our brain playing games and more:

Via malek
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malek's curator insight, July 1, 2013 5:07 PM

A valuable advise: Turn the tiniest moments of everyday life into a game.

A classic points-and-reward system is perhaps the most common implementation of gamification into everyday life

Rescooped by Sachintha Gunasena from Tech Latest
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Hands On with Windows 8.1: Microsoft's 'do-over' OS is loaded with features

Hands On with Windows 8.1: Microsoft's 'do-over' OS is loaded with features | First Post | Scoop.it
Windows 8.1 isn't just an update—it's an apology to customers. But if you didn't like Windows 8, don't expect the new release to change your mind.

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Peter Azzopardi's curator insight, July 1, 2013 6:04 PM

It is an improvement, but is it enough?

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National first for LED road lighting technology

National first for LED road lighting technology | First Post | Scoop.it
The completion of an award winning 4,000 streetlight replacement project has resulted in Bath & North East Somerset Council being first local authority in the country to convert all main roads to...

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Rescooped by Sachintha Gunasena from Digital Presentations in Education
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The 10 Commandments of Presentations

The 10 Commandments of Presentations | First Post | Scoop.it

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Karen Dietz's comment, July 27, 2013 6:14 PM
Glad you like it Jesus!
Marie-Brigitte Souci's curator insight, August 19, 2013 7:45 PM

Great post and imagination. #BRIGITTESOUCI

Marie-Brigitte Souci's curator insight, August 19, 2013 7:45 PM

#BRIGITTESOUCI

Rescooped by Sachintha Gunasena from Digital Marketing & Communications
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Can Gaming Change The World For Good?

Can Gaming Change The World For Good? | First Post | Scoop.it
In an interview with Asi Burak, Co-President of Games for Change, we discussed the past, present and future of gaming for social change. As Co-President of Games for Change, Asi leads on the curation, development and execution of programs and services...

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Rescooped by Sachintha Gunasena from SEO and Social Media Marketing
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Organic SEO and the Knowledge Graph

Organic SEO and the Knowledge Graph | First Post | Scoop.it

Much has been written about the Knowledge Graph, and how Semantic SEO is important to the long term success of websites and web presences. On the other hand, we have existing best practices for organic SEO targeting.

 

Google has repeatedly gone on record saying that they want to evolve from a search engine to a knowledge engine, where they can rank content according to intent rather than straight keyword matching.

 

Let’s look at all of the key areas of organic SEO, to consider what role it plays in ranking and how it might feed into this knowledge engine concept in the future.


Read more at: http://www.business2community.com/seo/organic-seo-and-the-knowledge-graph-0530728


Via Antonino Militello
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Ajish Kumar's curator insight, June 30, 2013 2:32 AM
good article
Hélène Guerriat's curator insight, July 3, 2013 3:55 AM

Google has repeatedly gone on record saying that they want to evolve from a search engine to a knowledge engine, where they can rank content according to intent rather than straight keyword matching.

Rescooped by Sachintha Gunasena from Creating long lasting friendships through adventure travel
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World's Most Thrilling Camping Destinations

World's Most Thrilling Camping Destinations | First Post | Scoop.it
Take camping to the extreme, and discover the world's most thrilling and exotic camping destinations.

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OdysseyTreks's curator insight, June 30, 2013 1:18 PM

Couldn't resist posting the most thrilling camping destinations with it being Canada Day long weekend and 4th of July in the US this week. 

Rescooped by Sachintha Gunasena from Digital Marketing & Communications
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10 Questions to Ask When Hiring an SEO Consultant

10 Questions to Ask When Hiring an SEO Consultant | First Post | Scoop.it
Here's a quick guide to what you need to know when seeking help with your search engine optimization efforts.

Via Alex Butler
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Celebritize You's curator insight, July 1, 2013 10:17 PM

What to look for when hiring an SEO consultant. And remember that they know the NEW SEO. Let them do their job.

Celebritize You's comment, July 1, 2013 10:17 PM
I give them my references yet many don't even bother checking. SEO now is best when the consultant is also an SEO writer
gillkelley's curator insight, July 4, 2013 4:44 AM

Make sure they are up to date/speed!

Rescooped by Sachintha Gunasena from Social Media Marketing Strategies
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The Importance of Your Online Reputation and How to Influence it.

The Importance of Your Online Reputation and How to Influence it. | First Post | Scoop.it

Online reputation affects your hotel business regardless of your opinion of it; A recent TripBarometer by TripAdvisor states that 93% of people booking travel are influenced by online reviews.


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Level343's curator insight, July 1, 2013 1:24 PM

Your set of tools

As stated earlier, regardless of your opinion, online reputation affects your business. It is a subject to be taken seriously whether you believe the reviews can inform business processes improvement, or whether you think prospective clients will be influenced.

A recommended set of tools is:

Honesty, values and goals: Only an honest approach will win in the end and you will need your values and goals to be real to be able to react quickly and in the right direction.

 

Use tools properly to answer reviews in a caring but assertive way. Surveys show 84% of TripAdvisor users say an appropriate management response to a bad review "improves my impression of the hotel".

 

Identify advocate clients who are your real ambassadors prepared to spread their view, and help them do so.

 

In case of threat, contact the online company and let them know. Not many threats come true ultimately, and if even if they do, it is good to have announced the threat suffered in order to help remove the review.

 

Train staff to care for the guest's wellbeing. Caring staff inspire guests and are appreciated by the online opinions.

 

Review the basics, because the basics add value here as elsewhere. What and how you deliver, what expectations are created and how you match them, will eventually reach the online world.

 

Include online reputation as an area to review, manage and report on. Monitor and "measure" your reputation and also the reputation of your direct competitors. Apply targets that will help you assess performance. This will focus your team in specific goals on online reputation.

Rescooped by Sachintha Gunasena from Content Marketing & Content Strategy
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SEO Copywriting: 10 Tips for Writing Content that Ranks [Infographic]

SEO Copywriting: 10 Tips for Writing Content that Ranks [Infographic] | First Post | Scoop.it

It can be hard at times to keep up with all the changes to Google’s algorithms, much less just trying to keep up with writing interesting copy on a regular basis. It seems there are never enough hours in the day to do absolutely everything. So, how do you find the time not only to write great content, but make sure it gets seen? (Otherwise, why bother writing?!)


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Stefano Principato's curator insight, July 1, 2013 6:01 PM

Here are 10 great tips for writing content that ranks well in the search engines in 2013.

 

Rescooped by Sachintha Gunasena from Digital Marketing Digest
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7 Ways to Measure Influence on Twitter | Simply Measured

7 Ways to Measure Influence on Twitter | Simply Measured | First Post | Scoop.it

Twitter is a goldmine for social marketers. The audience is there, the conversation is rich, and the power players are actively engaging.


Via Ally Greer
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Ally Greer's curator insight, July 1, 2013 7:40 PM

When getting started on social media, namely Twitter, identifying influencers in your target audience (or influencers of your target audience) is one of the first steps.


Here are some useful tips on what types of stats and numbers to look at to find the best influencers. My tip? Build a list of 50 or so, create an actual Twitter list (private), and engage with a select number of them each day.