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Rescooped by JilM from Finance, Economics and Management
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World Cup Content Marketing: the Winners, Losers and Yellow Cards

World Cup Content Marketing: the Winners, Losers and Yellow Cards | First | Scoop.it
“ We all know the World Cup is a brand marketer's dream. With an estimated worldwide audience of over 4 billion people watching (compared to 108 million who watched the Super Bowl), the World Cup will boost ad spending globally in 2014 by $1.5B USD, most of it in Latin America (approximately $300M mo...”
Via malek, Linus J Fernandes
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malek's curator insight, July 10, 2014 7:47 PM

Short, simple and compelling content can compete with big budget digital films and TV advertising.

Rescooped by JilM from International Economics: Pre-U Economics
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ECB imposes negative interest rate

ECB imposes negative interest rate | First | Scoop.it
The European Central Bank has introduced a raft of measures aimed at stimulating the eurozone economy, including negative interest rates and cheap long-term loans to banks. It cut its deposit rate for banks from zero to -0.1%, to encourage banks to lend to businesses rather than hold on to money.
Via Graham Watson
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Graham Watson's curator insight, June 5, 2014 6:48 PM

Click on the link but I'm sure there's a scene in "Downfall" cited many times on YouTube which includes Draghi-type fumbling with his spectacles.

 

But here we go, again, As Stakka-Bo - a Norwegian band - once sang. I'm afraid I don't have the umlauts and other European punctuation to do them justice...

Rescooped by JilM from Economics issues
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Affluence Economics: Low-Inflation and 'Fool' Employment - MWC News

Affluence Economics: Low-Inflation and 'Fool' Employment - MWC News | First | Scoop.it
“ MWC News Affluence Economics: Low-Inflation and 'Fool' Employment MWC News In the US we live in two interconnected economic worlds; however, we are brainwashed into believing we are a single, if diverse, society, with one economy, one flag, and one...”
Via jon inge
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jon inge's curator insight, July 5, 2014 9:28 AM

TWO SPEED ECONOMY?

Rescooped by JilM from International Economics: Pre-U Economics
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Germany's fear of QE is what's stopping us from cracking open the Cava - Telegraph

Germany's fear of QE is what's stopping us from cracking open the Cava - Telegraph | First | Scoop.it
“ Eventually the Bundesbank will reluctantly agree to a bit of QE but, deliberately, it will be too small to make much difference”
Via Graham Watson
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Graham Watson's curator insight, June 8, 2014 6:09 PM

Roger Bootle in good form today on the reluctance of the ECB to deliver QE, and the implications of this for the Eurozone. This article marks a return to form as far as I'm concerned, insightful and with just the right amount of vitriol.

We should keep an eye on this - in spite of attempts to diverse our exports, we've made strides in cultivating BRICs, MINTs and so on. However, we're still heavily affected by the economic health of the Eurozone.