Sony clearly has a lot of faith in the brand. The movie isn't slated to hit theaters until July 2016.
The move is the latest in Rovio’s quest for Angry Birds world domination. In addition to the seven Angry Birds games (including Angry Birds Seasons and Angry Birds Star Wars) there are Angry Birdsbooks, Angry Birds merchandise and an Angry Birds cartoon. Rovio unveiled the in-game animated shorts in March and so far the toons have been viewed 150 million times.
It’s amazing that such a simple game is spawning such a vast franchise. Who would have thought that throwing birds with a slingshot would result in a business worth hundreds of millions of dollars?