Social media literacy
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Rescooped by Aruna Nair from Social Media, SEO, Mobile, Digital Marketing
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How to Use Instagram Stories: A Simple Guide for Marketers

How to Use Instagram Stories: A Simple Guide for Marketers | Social media literacy | Scoop.it
Instagram Stories is Facebook's answer to Snapchat. While Instagram photos are usually reserved for perfect pictures, Stories allow you to share moments.

Via Kamal Bennani
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AvizorMedia's curator insight, November 15, 4:08 AM
Aprende a usar las historias de Instagram 
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Bringing @EverydayAfrica to the Printed Page

Bringing @EverydayAfrica to the Printed Page | Social media literacy | Scoop.it
The founders of the Everyday Africa Instagram Feed are hoping to publish a book that will educate people on the reality of life in Africa’s many nations.
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Five new content forms rocking the marketing airwaves

Five new content forms rocking the marketing airwaves | Social media literacy | Scoop.it

The intense competition for attention will spawn exciting new content forms. Here are five innovations to keep your eye on.


Via Kamal Bennani
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Our Marketing Models Are Broken. We Need To Make A Shift.

Our Marketing Models Are Broken.  We Need To Make A Shift. | Social media literacy | Scoop.it

We can no longer think in terms of rifles vs. shotguns or push vs. pull. It’s not nodes that we need to target, but the networks. We can no longer coerce customers to do what we want, but must inspire them to want what we want.

 

Now that strategy is broken. Put up an attention grabbing TV campaign today and consumers won’t flock to the stores, but to the Internet.  Their activity will leave a data trail, which your competitors will use to retarget your consumers with competing messages before a purchase event can occur.

 

In effect, the rise of digital marketing technology means that building awareness is no longer a sales driver, but a lead generation service for your competition.  So marketers have started to look for another way....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 2, 2015 1:55 AM

It really is time to rethink the traditional marketing model. It's broken and we need a fresh, new one.

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Snapchat Marketing: What Businesses Need to Know

Snapchat Marketing: What Businesses Need to Know | Social media literacy | Scoop.it
To learn how to use Snapchat for your business, I interview Gary Vaynerchuk and Shaun McBride. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers and business owners…

Via Jeff Domansky
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Jeff Domansky's curator insight, March 2, 2015 11:26 PM

Are you using Snapchat yet? It's time to reconsider.

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5 Essential Types of Social Proof (and the Psychology Behind Them)

5 Essential Types of Social Proof (and the Psychology Behind Them) | Social media literacy | Scoop.it

You’re walking along a busy sidewalk, dodging passersby, when a small group of people catches your eye. They’re standing in the middle of the path, heads tilted back in unison, staring at the sky.

 

You look, but you can’t see anything. Still, the crowd stares. You stand with them, searching for the source of their fixation. The crowd grows around you, and soon dozens of people are staring wordlessly into the sky.

 

Believe it or not, this is a real-life study conducted in 1969 by psychologist Stanley Milgram. A small group of people staring silently into an empty sky was influential enough to cause 80% of passersby to copy their actions, without any reason for doing so.

 

The Power of Social Proof

 

This is the power of social proof: our innate psychological tendency to use the wisdom of the crowd to influence our own decisions....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 3, 2015 2:26 AM

Exploring the social media possibilities of social proof.

Marco Favero's curator insight, March 3, 2015 3:44 AM

aggiungi la tua intuizione ...

Teresa Levy's curator insight, March 5, 2015 10:13 AM

this may be the force of a mob

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17 Fantastic Infographic Generators!

17 Fantastic Infographic Generators! | Social media literacy | Scoop.it

Data is crucial. However, displaying a chunk of plain data can be monotonous. Infographics visualize plain data and make it visually more appealing. Data turned into infographic has a higher potential to go viral and be effective. While many of us are designers who can design amazing infographs, Infographic Generators can come in handy to Designers and non-designers alike. They can be a time saving resource. So here is a list of 17 fantastic Infographic Generators I compiled together:...


Via Jeff Domansky
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Lee Hall's curator insight, March 13, 2015 4:46 PM

Get your ideas and data across in a very effective way.

Monica S Mcfeeters's curator insight, March 20, 2015 11:49 PM

Here are links for to help with creating info-graphs.

Barbara Vermaas's curator insight, March 23, 2015 6:21 AM

Omdat ik heb zitten stoeien met Easel.ly en dat niet echte een fijne tool vind (heel beperkt en grafisch niet zo...), hoop ik dat hier een tool bij zit die me meer aanspreekt! Uitproberen dus...

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Storytelling 101: Who Are You?

Storytelling 101: Who Are You? | Social media literacy | Scoop.it

Simple Question, Tough Answer

Who Are You?

 

Here’s the deal: In today’s marketplace, customers don’t just want to see a slick image and a catchy tagline — they want to know who you are before they even consider doing business with you. And much like our eager friend in the example above, they won’t be satisfied with your glib, rehearsed, PR-committee-approved answers.

So how do we even start to think about answering this question: “Who are you … really?”

We tell stories.


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How Friends Influence Us on Social Media

How Friends Influence Us on Social Media | Social media literacy | Scoop.it
Why do you read the updates you read?

Why do you browse the products you browse?

There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like.

Researchers have discovered some specifics behind why friends impact us the way they do. These insights cover the way we interact and reciprocate, the time we spend online, and the buying decisions we make. It’s fascinating to learn, and helpful for marketers to know, too.

Can you adapt some of these takeaways for your social media marketing? Keep reading to see what these studies say and how you might implement them into your strategy.

Via Brian Yanish - MarketingHits.com, Ivo Nový
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Joy Power's curator insight, November 6, 2014 9:19 AM

Researchers identified a few social media insights to help tap into influencing your followers to take action.

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How To Add More Personality To Your Tweets

How To Add More Personality To Your Tweets | Social media literacy | Scoop.it

As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking.

New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets.


Via Ivo Nový
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Ivo Nový's curator insight, November 7, 2014 1:21 AM

Say it with pictures

If a picture really is worth a thousand words, think about how much more of your personality you can get across in a tweeted photo than 140 characters.

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20 Pinterest Tricks And Tips You Might Not Have Discovered - Business 2 Community

20 Pinterest Tricks And Tips You Might Not Have Discovered - Business 2 Community | Social media literacy | Scoop.it

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Flipboard fires a shot across Pinterest's bow with new curated brand catalogs

Flipboard fires a shot across Pinterest's bow with new curated brand catalogs | Social media literacy | Scoop.it
Flipboard is making it easy for users creating curated magazines on the platform to collect and share products, complete with pricing information — features that seem aimed at the same ecommerce market Pinterest is targeting.

Via Allison Tyler
Aruna Nair's insight:

Now make your own magazine with your own curated content!

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How Can Pinterest Help You In Your Lifestyle Business

How Can Pinterest Help You In Your Lifestyle Business | Social media literacy | Scoop.it

If you plan to start a lifestyle business because you are more interested in exploring and celebrating your personal passions than you are in chasing investors, then you should already be well aware of the value and impact that social media marketing can have on your bottom line.

 

There are a number of social media sites that stand ready to help you gain exposure, interest, and eventually, more business. But, not every type of business needs to set up shop on every social media site.

 

For example, if yours will be a business that relies on a lot of visuals, such as an art gallery owner or home decorator, then you will want to invest some time in setting up a social media account on Pinterest....


Via Jeff Domansky, Aruna Nair
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Aruna Nair's curator insight, September 24, 2014 5:30 AM

Pinterest is like a unique mall where you go and enjoy the experience.

Wonderful for  a Product based business.

Marco Favero's curator insight, September 24, 2014 6:25 AM

aggiungi la tua intuizione ...

Digital Blitz's curator insight, September 24, 2014 10:41 AM

Make sure to add a pintrest button to your website

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How to Beat Your Competitor's Rankings with More *Comprehensive* Content 

How to Beat Your Competitor's Rankings with More *Comprehensive* Content  | Social media literacy | Scoop.it
Rand's three-step process for improving your "content comprehensiveness" will help you answer all of a searcher's questions and help you beat out competitors for those higher-ranking positions.

Via Kamal Bennani
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La pluma digital's curator insight, November 12, 6:51 AM
Claves para aumentar tus rankings, en términos competitivos: Identifica todas las cuestiones inherentes en la búsqueda, reúne información que tu competidor no podría conseguir o utiliza otros formatos que no suelen ser habitualmente usados.
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5 Apps that Android and iPhone Photographers Must Have 

5 Apps that Android and iPhone Photographers Must Have  | Social media literacy | Scoop.it
The technology inside out little smart phone cameras are pretty awesome.  The reason why point and shoot cameras have become obsolete are du

Via Ana Cristina Pratas
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The 4 Digital Advertising Trends that are reshaping Advertising

The 4 Digital Advertising Trends that are reshaping Advertising | Social media literacy | Scoop.it
Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.

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Getting Twitter right: how to perfect your business tweeting strategy

Getting Twitter right: how to perfect your business tweeting strategy | Social media literacy | Scoop.it

Twitter is only the second social network to truly stick fast. It has evolved since its inception to house photographs and other media, and successfully monetised itself without driving loyal users away. Crucially it has remained free at the point of use.

 

We have reached the stage whereby companies must add ‘a Twitter feed’ to their increasing list of things to do, on top of the phone number, website, contact email and Facebook page.

 

This important background explains why certain brands and businesses have opted not to have a Twitter feed. To leap on every social media bandwagon could turn out to be a waste of time. However, given Twitter’s huge success relative to other platforms, it also shows prioritising Twitter is essential for brands if they are to successfully engage audiences....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 2, 2015 2:34 AM

Social media is very much an evolving phenomenon. New forms of communication and ways of making connections arise frequently in the digital space. Occasionally one of them sticks – think Facebook, Twitter, Instagram and Pinterest.

Marco Favero's curator insight, March 2, 2015 3:45 AM

aggiungi la tua intuizione ...

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5 Things to Consider when Creating a Video Animation For Your Business

5 Things to Consider when Creating a Video Animation For Your Business | Social media literacy | Scoop.it

Creating a video animation for your business can be a bigger decision than you might first think. Brand videos are an ambitious venture because they condense everything that you want to say about your business into a short, visual format. It’s like putting your elevator pitch out there for everyone to see, so it has to be perfect.

In this blog, we’re going to talk you through the five most important things to consider when creating a video animation for your business....


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Jeff Domansky's curator insight, March 2, 2015 11:20 PM

Creating an animated video for your business need not be difficult if you follow these five basic tips.

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5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook | Social media literacy | Scoop.it
Since decades, it has been a powerful state-of-the-heart method of communication that strikes the right emotional balance. Instead of relying on a block of text, visual storytelling follows ‘show, don’t tell’ approach which results in greater engagement, traffic, and sales.


Check out these statistics:
1. Photos and images are the most important element in optimizing social media posts.
2. 93 percent of the most engaging Facebook posts include images 
3. Videos on Facebook are shared 12 times more than text posts and links combined.


As a result, integrating story-depicting visuals into the content you post on Facebook will increase consumer interactions, even if your target audience are short on time....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 2, 2015 11:50 PM

Once again we learn how important visuals are in storytelling.

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50 Things to Tweet When You’re Stuck For Ideas - AllTwitter

50 Things to Tweet When You’re Stuck For Ideas - AllTwitter | Social media literacy | Scoop.it

Having a tough time coming up with things to tweet? Twitter’s real-time nature can certainly inspire stage-fright, especially when you’re faced with coming up with 5, 10 or more tweets per day. Here are 50 ideas for what to tweet when you’re stuck.


Via Ivo Nový
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Marco Favero's curator insight, November 1, 2014 7:17 PM

aggiungi la tua intuizione ...

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12 LinkedIn Secrets You Need to Start Using

12 LinkedIn Secrets You Need to Start Using | Social media literacy | Scoop.it
Here are 12 secret techniques and tools that you must use to build a valuable network on LinkedIn. Whether you're in sales, business development or marketing, use these tips to speed up business and increase your success.

Via Ivo Nový
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Time To Think of Content As Part of User Experience

Time To Think of Content As Part of User Experience | Social media literacy | Scoop.it

Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It's not an add-on or a separate thing. It's an inseparable part of the user experience.


Via malek, massimo facchinetti, Martin (Marty) Smith, Ivo Nový
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malek's curator insight, October 29, 2014 7:58 AM
  1. Integrate content that can enhance the user experience
  2. Optimize what you already have
Martin (Marty) Smith's curator insight, October 30, 2014 3:59 AM

YES, agree content is part of "user experience". Thinking social media should be in the same category.

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The Psychology of Twitter

The Psychology of Twitter | Social media literacy | Scoop.it
In an age where millions of people document their lives online, it begs the question: what are the psychological reasons behind Twitter? Read more about the psychology of social media here.

Via Ivo Nový
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Marco Favero's curator insight, November 8, 2014 10:21 AM

aggiungi la tua intuizione ...

최혜진's curator insight, November 13, 2014 7:14 PM

I had never thought that twitter are related with pshychology:) But, after I saw this scoop, I think psychology can be good resource!

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8 Pinterest Ideas That Exist To Make You Feel Bad About Your Life

8 Pinterest Ideas That Exist To Make You Feel Bad About Your Life | Social media literacy | Scoop.it
These Pins may or may not solely exist to inspire feelings of inadequacy and confusion. Who are these people and what do they do with their days?

Via Allison Tyler
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The Complete Guide to Pinterest Group Boards [Infographic] - Business 2 Community

The Complete Guide to Pinterest Group Boards [Infographic] - Business 2 Community | Social media literacy | Scoop.it

Via Allison Tyler
Aruna Nair's insight:

More pins to your board get more followers resulting in more engagement. Great strategy!

 

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Alexandra Gebhardt's curator insight, November 21, 2013 10:56 PM

If you haven't tried Pinterest Group Boards.... you should ;)